After having 250.000 subscribers last year, Volvo continues their sailing simulation game where participants have to take control of their ship 6 times per day, amongst them waking up twice per night sleep during 9 months (!)
If you are a Vimeo user, you can check the Dutch interview with the developers here:
http://vimeo.com/5034639
Most important are the choices of sails in the beginning and as you play the game the course you set versus the actual wind and wind expectations.
Gamers need to wake up twice per night to change course of their ship in relation with the wind. And during the day probably need to log in 50 times per day to check their status. 50% of the gamers are actual sailors and 50% aren't. Participants come from all around the globe so this is a 100% international game for people from all cultures.
Check all you need to know here to participate: http://www.volvooceanracegame.org/home.php
Results:
40.000 pageviews per month
250.000 active players
27+ age
More than average income (3 x average)
In-game advertising pointed directly at the gamers
No comments:
Post a Comment