Did you see the Fiat Ecodrive system?
It's real cool!
Check the video to see how it works!
There is even a 'EcoVille' (comparable to Farmville in a way ;-) where the top 500 eco-friendly drivers are listed! You can compare your results to friends, your country and even the world!
This is a FANTASTIC example how we can all try to save our planet using playful solutions!
Long live the Gamification of Society!
More examples are featured in my book 'A Brand New Playground'.
You can download the free summary HERE
This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Showing posts with label Fiat. Show all posts
Showing posts with label Fiat. Show all posts
Tuesday, April 12, 2011
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