This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Friday, June 5, 2009
E3 Update - Great Innovations or should I say: IMMITATIONS!?
Both Microsoft and Sony have announced new 'controllers' for their consoles Xbox 360 and PlayStation 3.
Where Microsoft introduces 'controller-free' gameplay using your arms, leggs and possibly other bodyparts (check Xbox 360 Project Natal), Sony announces a motion sensing controller combined with a great deal of augmented reality (check PlayStation MS).
Nintendo apparently have decided to wait and see what the competition does and will hopefully stun us next year.
A small novalty on the handheld side of life is the PSP GO! By Sony. More of the same if you ask me.
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