This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts
Tuesday, May 15, 2012
Thursday, August 11, 2011
Students in USA are messaging 3 hours per day!
I was surprised recently that big telephone companies like Vodafone and KPN (The Netherlands) didn't foresee the fact that apps could gradually make certain functions of their business proposition redundant. To name one example: texting / messaging. Since Whatsapp (do we still remember Budweiser's Wassup) telephone companies are loosing loads and loads of turnover...
And it must have been their biggest chunk of turnover if you take a look at this Infographic from OnlineEducation.net According to this research students spend 3 HOURS (on average) PER DAY sending text messages to each other...!!!
This is incredible, that's even more than watching TV!
I recently received a hand-written note from a guy aged 25... it was illegible and looked like the handwriting of my grandfather AFTER he died... If 82% of all students prefer to use digital tools to learn, why are we still not using games as a training tool on schools I wonder. Are teachers really that terrified that they will lose their jobs? I think teachers will become the admins of the future teaching playground, but that's another subject. For now, go check out this great infographic - and a BIG thanks to Lessie for keeping me posted on interesting shizzle for the peepz!
And it must have been their biggest chunk of turnover if you take a look at this Infographic from OnlineEducation.net According to this research students spend 3 HOURS (on average) PER DAY sending text messages to each other...!!!
This is incredible, that's even more than watching TV!
I recently received a hand-written note from a guy aged 25... it was illegible and looked like the handwriting of my grandfather AFTER he died... If 82% of all students prefer to use digital tools to learn, why are we still not using games as a training tool on schools I wonder. Are teachers really that terrified that they will lose their jobs? I think teachers will become the admins of the future teaching playground, but that's another subject. For now, go check out this great infographic - and a BIG thanks to Lessie for keeping me posted on interesting shizzle for the peepz!
Wednesday, July 27, 2011
Mobile Gaming Report - Thanks to Distimo
Our friends at Distimo, a research company in Utrecht - The Netherlands, just released a 27 pages report about the mobile gaming market. These slides are the highlights, in my opinion.
It's interesting to see that more and more games (and apps) are using the freemium model and use 'micro-transactions / ingame-transactions' (as described in my book 'A Brand New Playground') to make money. It's a trend that is apparently evident if you look at the data.
For more mobile research and consultancy, please visit Distimo's website: http://www.distimo.com
The major findings are:
• Games are still the most popular downloads for Phones, whether paid or free
• The average selling price of games declined by 28% over the last year, while the revenue generated by the most successful freemium games increased tenfold during this period in the Apple App Store for iPhone.
• The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in-app purchases. 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone.
• Looking at the 300 most popular paid for applications, 72% of downloads are
generated by games while the remaining 28% of downloads are generated by
applications other than games in the Apple App Store for iPhone.
• The total revenue generated by top grossing games increased by 79% year-on-year in the Apple App Store for iPhone.
• A small number of publishers dominate total game downloads: ten publishers
account for more than half of all downloads among the 300 most popular paid
games in the Apple App Store for iPhone.
• Notwithstanding the popularity of games, the growth rate of the number of
applications other than games is higher than the growth rate of the number of
games in most stores. The number of games has increased faster than other apps only in the Apple App Store for iPhone, the Apple App Store for iPad and GetJar, but the growth rate for games in other stores is lower than for other applications.
It's interesting to see that more and more games (and apps) are using the freemium model and use 'micro-transactions / ingame-transactions' (as described in my book 'A Brand New Playground') to make money. It's a trend that is apparently evident if you look at the data.
For more mobile research and consultancy, please visit Distimo's website: http://www.distimo.com
Monday, February 14, 2011
New Distimo research is out
I am still wondering why brands are still hesitating to start developing cool branded games for the world. My book A brand new playground clearly states all the possibilities to create cool concepts for consumers. Also my research shows that gamers are very much open for brand interaction (hence the 600.000 Nespresso fans on Facebook and over 11 million for Victorias Secret).
Again the most downloaded applications (free as well as paid applications) are GAMES! Surprise, surprise. Of course it's the coolness of the concept that determines a great deal of the success of the game, but hey, that;s why BrandNewGame is here!
... ;-)
Source: www.distimo.com
Again the most downloaded applications (free as well as paid applications) are GAMES! Surprise, surprise. Of course it's the coolness of the concept that determines a great deal of the success of the game, but hey, that;s why BrandNewGame is here!
... ;-)
Source: www.distimo.com
Monday, February 7, 2011
Global Cellphone usage in one infographic
This infographic from www.mashable.com is really interesting I think.
It shows you the use of mobile phones on a global scale, including the operating systems (Apple, Android, Blackberry, etc.).
There are 4,6 billion cellphones... on 7 billion people globally!
Hope it helps you!
It shows you the use of mobile phones on a global scale, including the operating systems (Apple, Android, Blackberry, etc.).
There are 4,6 billion cellphones... on 7 billion people globally!
Hope it helps you!
Friday, January 7, 2011
Wednesday, September 15, 2010
Games still the most popular apps on smart phones
Research done by Nielsen amongst 4.000 US Smartphone users shows that games are still the most popular downloads.
Tuesday, August 31, 2010
Managing for results in Gaming Companies - Gaming CEO Briefing - Strategy Boutique Thaesis
Check out this SlideShare Presentation about gaming, market data, social behavior, mobile 3G usage and more...
Tuesday, July 20, 2010
Friday, July 16, 2010
Osmos - a Spiritual iPhone Game - Trailer
A Spiritual Fingergame for iPhone... for a serene weekend!
Wednesday, June 30, 2010
Will Android beat iPhone in the future? 50 Games in this video
A lot of voices in the market predict Android will outrun Apple in the future since it's an operating system available on all kinds of mobile phones (HTC, Samsung, etc.). One reason being that it is 'completely' open-source and developers will have less barriers to develop cool content. The future success however all depends on remarkable and relevant content...
Sunday, June 20, 2010
Tuesday, February 16, 2010
Game Boy 20th Anniversary Feature July 2009
A nice retrospective of Nintendo's GameBoy
200 million units were sold (Gameboy + Gameboy Color + Gameboy Advance).
Tuesday, January 5, 2010
Tuesday, December 22, 2009
Mobile Advertising 2020 Vision from Ogilvy and Acision
Basically they apparently share my vision that in the future all media merge. The central concept is used to create 'content' that reaches out to consumers through certain channels in a specific context... More to read HERE:
http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf
http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf
Monday, December 7, 2009
200 Jokes to tell in a bar - thanks to Cobra
Real funny iPhone app, put your iPhone in front of your face and pretent to tell 200 jokes, previously recorded by comedians... sponsored by Cobra Bear
Tuesday, October 27, 2009
Wednesday, October 7, 2009
GamesOnDeck.com - App Store Surpasses 2 Billion Downloads, Games Largest Category
GamesOnDeck.com - App Store Surpasses 2 Billion Downloads, Games Largest Category
Apple's App Store surpassed the 2 billion download mark, the company announced Monday, as the total number of available apps exceeded the 85,000 mark.
The App Store reached that milestone just over a year after its launch. Apple CEO Steve Jobs said that the download figure includes "half a billion apps this quarter alone," indicating continuing acceleration of App Store adoption.
The App Store is a digital download service provided by Apple, usable with the iPhone and iPod Touch platforms. Apple's handheld devices have become a hotbed for game developers both large and small – out of the 85,000 available apps, about 16,000 are games, according to a report by mobile tracking firm Mobclix (spotted by VentureBeat).
That makes games the largest category on the App Store. The category with the second-highest number of apps is Entertainment with around 13,000 items. Other categories, from large to small, include books, utilities, travel, education, lifestyle, and reference.
Apple's App Store surpassed the 2 billion download mark, the company announced Monday, as the total number of available apps exceeded the 85,000 mark.
The App Store reached that milestone just over a year after its launch. Apple CEO Steve Jobs said that the download figure includes "half a billion apps this quarter alone," indicating continuing acceleration of App Store adoption.
The App Store is a digital download service provided by Apple, usable with the iPhone and iPod Touch platforms. Apple's handheld devices have become a hotbed for game developers both large and small – out of the 85,000 available apps, about 16,000 are games, according to a report by mobile tracking firm Mobclix (spotted by VentureBeat).
That makes games the largest category on the App Store. The category with the second-highest number of apps is Entertainment with around 13,000 items. Other categories, from large to small, include books, utilities, travel, education, lifestyle, and reference.
Monday, September 21, 2009
Old school games for BlackBerry
Good to see that other Mobile phones are supported with games as well. With Apple announcing it has 21.000 games available at the appstore, Nokia, Samsung and Sony opening an applications portal shortly (Sony already has, but it's not filled with great stuff yet...), now Blackberry can add a stunning 2 extra games to their list, developed by legendary Taito.
Japanese game publisher and developer Taito announced that it has released a pair of new titles for BlackBerry devices. Space Invaders and Bust-A-Move are now available for download from the BlackBerry app store for $4.99 each.
Space Invaders is an emulated port of the company's seminal 1978 arcade game. The classic shooter challenges players to repel screenfuls of invading alien creatures using a cannon that can slide across the bottom of the gameplay screen.
The BlackBerry version of Space Invaders includes the original monochrome version of the game, as well as later releases that feature color displays.
Bust-A-Move is a BlackBerry adaptation of Taito's long-running bubble-bursting puzzler series. Players must aim and launch colored bubbles to create matches and combos in a single-player puzzle mode and a competitive Vs. mode.
Both games are playable using the BlackBerry's touch screen. An alternate control method using the device's number keys is also available in both titles.
Japanese game publisher and developer Taito announced that it has released a pair of new titles for BlackBerry devices. Space Invaders and Bust-A-Move are now available for download from the BlackBerry app store for $4.99 each.
Space Invaders is an emulated port of the company's seminal 1978 arcade game. The classic shooter challenges players to repel screenfuls of invading alien creatures using a cannon that can slide across the bottom of the gameplay screen.
The BlackBerry version of Space Invaders includes the original monochrome version of the game, as well as later releases that feature color displays.
Bust-A-Move is a BlackBerry adaptation of Taito's long-running bubble-bursting puzzler series. Players must aim and launch colored bubbles to create matches and combos in a single-player puzzle mode and a competitive Vs. mode.
Both games are playable using the BlackBerry's touch screen. An alternate control method using the device's number keys is also available in both titles.
Friday, September 18, 2009
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