Times change, but not our behavior if you look at communication and sharing stuff.
Check out this real funny video about Christmas
Thanks to @Lorence!
Showing posts with label inspiration. Show all posts
Showing posts with label inspiration. Show all posts
Monday, December 20, 2010
THE DIGITAL STORY OF THE NATIVITY - Jesus Christ!
Times change, but not our behavior if you look at communication and sharing stuff.
Tuesday, December 14, 2010
Moleskin-mini short film
What are your plans for 2011? Use your moleskin agenda to plan your future!
A very cool stop-motion film by Rogier Wieland
How to Unlock Your World With Foursquare
Especially for people that don't know what FourSquare is and what potential it has for retail brands (since it is location based) - check it out!
It's an ideal tool to increase footfall / traffic flow to your resellers (for brands) or stores.
You can give people random acts of kindness for checking in to that specific store and be remarkable!
Give give give and let the crowd spread the word instead of take take take and buy mediaspace to advertise a lie that no consumer will believe!
For more information contact Bart at BrandNewGame!
We will help you and give give give cool concepts that help to achieve your marketing objectives!
Monday, December 13, 2010
Angry Birds Peace Treaty
the video is not THAT funny, but watched by over 2 million people and since it's about a game that has been played by more than 40 million people* - I thought I'd share it...
* 12 million played the full version and 30 million the light version.
Sunday, December 12, 2010
Monday, December 6, 2010
Service in the Industry is not a Product Feature but a Business Model
This presentation show you how services can be sold as product-add-ons. Just like in my book it describes opportunities to sell services as product+ or upgraded products. Like a game with 5 extra levels (this was done during the presell period of the game R.U.S.E. for instance)...
Thursday, November 11, 2010
Thursday, November 4, 2010
Seth Priebatsch: The game layer on top of the world | Video on TED.com
Seth Priebatsch: The game layer on top of the world | Video on TED.com
After socially connecting the next step of social interaction is making it fun, through....GAMES!
A great, fun and snappy presentation by Seth - great visionary Princeton drop out! ;-)
After socially connecting the next step of social interaction is making it fun, through....GAMES!
And it's already happening...
Games Everywhere : The Larger Role for Web Platforms and Services for Ga...
If you have an hour of spare time - this Google talks presentation will teach you the potential how games can help to achieve serious business goals! It will really give you decent insights!
Monday, October 4, 2010
De conversation manager at Marketing innovation
Check out this SlideShare Presentation of Steven van Belleghem to learn how Social Media can be used for branding objectives! Great examples from a great - bestselling - book!
De conversation manager at Marketing innovation
View more presentations from steven van belleghem.
The most remarkable notes according to humble me are:
Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.
Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for.... 1,2 BILLION dollar!
Did you know that every 8 seconds, there is a new Facebook user?
Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!
Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.
In a time where we see about 3.000 logo's, ads, commercials and other commercial messages it's time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.
Research shows that advertising messages only stick in two situations:
1. You either own an item of this brand
2. You are planning on buying a product of this brand
Brand Identification is key.
Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!
Universal studio's used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn't sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio's in Orlando (and I am going there within two weeks!).
Central question when starting a conversation with brand fans about your brand is: "What should people share about your brand with their friends?"
Nice quote to explain behavior of the digital consumer: "What happens in Vegas, sticks on Facebook!"
Keep that in mind!
To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.
1. Listen
2. Ask Questions
3. Be Open
4. Be Honest
5. Be Personal (don't speak to the crowd, speak to a person)
6. Engage your Fans and build Relationships!
The most remarkable notes according to humble me are:
Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.
Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for.... 1,2 BILLION dollar!
Did you know that every 8 seconds, there is a new Facebook user?
Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!
Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.
In a time where we see about 3.000 logo's, ads, commercials and other commercial messages it's time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.
Research shows that advertising messages only stick in two situations:
1. You either own an item of this brand
2. You are planning on buying a product of this brand
Brand Identification is key.
Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!
Universal studio's used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn't sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio's in Orlando (and I am going there within two weeks!).
Central question when starting a conversation with brand fans about your brand is: "What should people share about your brand with their friends?"
Nice quote to explain behavior of the digital consumer: "What happens in Vegas, sticks on Facebook!"
Keep that in mind!
To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.
1. Listen
2. Ask Questions
3. Be Open
4. Be Honest
5. Be Personal (don't speak to the crowd, speak to a person)
6. Engage your Fans and build Relationships!
Thursday, September 9, 2010
Just add points? What UX can (and cannot) learn from games
A good presentation why games are so much fun, effective and how they can inspire developers...
Tuesday, September 7, 2010
Friday, September 3, 2010
Virtual Goods: Why & How They Work
A nice overview in what way virtual goods can add value to gameplay or add value to your business model! Cool brands can actually make a lot of money selling their products within virtual environments (in-game). The horse in this example (slide 15) brought the developers of World Of Warcraft more than 2,5 million dollars in turnover in less than a day! More information through www.BrandNewGame.nl
Thursday, August 5, 2010
Building the Marketing Plan: A Blueprint for Start-ups
Quite an extensive presentation how to build a marketing plan, but perhaps interesting for startup gamecompanies...
Wednesday, June 9, 2010
Joseph Pine II - Multiverse
I am meeting Joseph Pine tomorrow to discuss his new book about the Multiverse... Should be cool!
Sunday, May 30, 2010
Derek Sivers: Weird, or just different?
Doctors in Japan get paid when they cure patients...! And not if they stay ill... fantastic!
Monday, May 10, 2010
Visual progress of video games and a gamers diary
In this presentation from David Perry (Earthworm Jim and Matrix-game).
The data (units sold of World of Warcraft for instance) are somewhat outdated in this presentation from 2008, but it contains two great videos. One about gamedevelopment in the past 30 years and a videobiography of a gamer.
The data (units sold of World of Warcraft for instance) are somewhat outdated in this presentation from 2008, but it contains two great videos. One about gamedevelopment in the past 30 years and a videobiography of a gamer.
Sunday, May 9, 2010
10.000 hours of gameplay equals 10.000 hours of school from 5th to graduation
Great presentation by Jane McGonigal
Playing games strengthens trust and social structure of communities (collogues and friends)
Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two, playing a dice game for the win and it is 'proven' I hope that the Jews and Palestine's do the same in Jeruzalem and in all the other world-conflicts!
Jane McGonigal: Gaming can make a better world | Video on TED.com
Playing games strengthens trust and social structure of communities (collogues and friends)
Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two, playing a dice game for the win and it is 'proven' I hope that the Jews and Palestine's do the same in Jeruzalem and in all the other world-conflicts!
Jane McGonigal: Gaming can make a better world | Video on TED.com
TED TV - games are everywhere - Jesse Schell
More people playing FarmVille than there are Twitter accounts!?
"The iPhone is a Swiss army knife. Converged technology only works in pocket size... that's why the i-Pad sucks!" According to Schell...
And what about the new Ford that contains a minigame. The less gas you use, the bigger the virtual tree on your display grows... Games are everywhere! - Video down below.
Monday, April 19, 2010
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