Mobile Casual Gaming Report

Casual Games Sector Report: Mobile Gaming

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Mobile Gaming Report - Thanks to Distimo

Our friends at Distimo, a research company in Utrecht - The Netherlands, just released a 27 pages report about the mobile gaming market. These slides are the highlights, in my opinion. 

The major findings are:

• Games are still the most popular downloads for Phones, whether paid or free 

• The average selling price of games declined by 28% over the last year, while the revenue generated by the most successful freemium games increased tenfold during this period in the Apple App Store for iPhone.

• The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in-app purchases. 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone.

• Looking at the 300 most popular paid for applications, 72% of downloads are

generated by games while the remaining 28% of downloads are generated by

applications other than games in the Apple App Store for iPhone.

• The total revenue generated by top grossing games increased by 79% year-on-year in the Apple App Store for iPhone.

• A small number of publishers dominate total game downloads: ten publishers

account for more than half of all downloads among the 300 most popular paid

games in the Apple App Store for iPhone.

• Notwithstanding the popularity of games, the growth rate of the number of

applications other than games is higher than the growth rate of the number of

games in most stores. The number of games has increased faster than other apps only in the Apple App Store for iPhone, the Apple App Store for iPad and GetJar, but the growth rate for games in other stores is lower than for other applications.

It's interesting to see that more and more games (and apps) are using the freemium model and use 'micro-transactions / ingame-transactions' (as described in my book 'A Brand New Playground') to make money. It's a trend that is apparently evident if you look at the data. 


For more mobile research and consultancy, please visit Distimo's website: http://www.distimo.com

German Gaming Market grows 6% to 4,6 billion euros!

Thanks to Peter Warman from Newzoo, an update on the German Market in just 1 infographic, for all my American and English readers. ;-) The US market declined somewhat last year (3%) as did the UK Market (1%).

Thanks for the additional information to Gamasutra!

A Realtime overview of Hardware Platform Sales thanks to VGChartz.com

The guys over at VGChartz are awesome, they have provided me with a realtime updated overview of hardware sales statistics. Check it out below and save the link to your website, blog or agenda.

Advergaming General Survey Results

A presentation how effective advergames can be...

Advergaming General Survey Results

View more presentations from Harold Goth.

Video Gaming Trends

Interesting trends in the US market

Video Gaming Trends

View more documents from Jerome Sudan.

Gaming Research

Please share your opinion on this topic on the statements below (please ad your date of birth):

Statement 1. Games can be used as a marketing tool
Statement 2. Games can be used to test products virtually in games, like done with Renault Megane and Need For Speed

Statement 3. Promotional advertising in games is no problem as long as it is either relevant for me as consumer or done in an appropriate manner (fitting the game and surrounding)
Statement 4. I would download free games and free mods even if I know they are produced by brands (like Adidas, Axe, Diesel, Sony, etc.)
Statement 5. I would promote good sponsored games or advergames to friends and send emails about it to them.