Diesel Kick Ass Sneakers Training center in 3D

Great 3D animations to learn how to kick-ass!

Yoda recording for TomTom GPS - behind the scenes

Tom Tom voices by Darth Vader and Yoda!

Walk on water (Liquid Mountaineering)

This is a FANTASTIC farce! Weird enough to spread around the world! ;-)

Youtube take-over: The Expendables & Tipp-Ex

Nice way of promoting a movie in an 'almost' interactive video on Youtube. Check the experience through the link below...and don't forget to share this article! ;-)

http://www.youtube.com/expendables

This is another cool one, by Tipp-Ex:

Watch it by following this link: Tipp-Ex on Youtube

PlayStation Move conquers Amsterdam City-life

A giant moving PlayStation Move controller shook up Amsterdam City this week. The device was actually moving through the streets of Amsterdam. People that took a picture and uploaded it to the website www.room299.com could win great PlayStation prizes.

Bottle Bank Arcade - TheFunTheory.com - Rolighetsteorin.se

A Classic way to change people's behavior! - GAME ON!

Professor Longhair, Big Chief

Impressive street running - compare this to games like Mirror's Edge and Assasin's Creed!

Old Spice | The Man Your Man Could Smell Like

Nothing to do with games, but this one is just GREAT!

Well done Wieden & Kennedy: ... I'm on a horse... historical!

The Annoying Orange in Pac-Man

It's stupid and annoying, but REMARKABLE! :-)

Banner dialogue by Pringles

A great example how a banner can ad value for the consumer by being relevant within the 'playcircle'. This banner is based on the Red button application I posted six months ago (which was made somewhere around 2000 I think).

You can watch the banner here, it's quite funny. You have to click the banner to experience the 'dialogue' with mr. Pringles.

Moorhuhn - on of the first PC advergames, now over 35 products!

One of the first advergames I can remember was programmed ten years ago and was called 'Moorhuhn', a game to promote a Whiskey label.

Know Moorhuhn?

Was it one of the winners who received a CD with the game or even a member of the promotions team – up to today it is unclear how the Moorhuhn escaped. Fact is that it wasn't planned.

Whether by Email or as download from private websites the Moorhuhn started its conquest of a growing fan community. Even on floppy discs the chicken got multiplied – for the benefit of those people that weren't part of this phenomenon called internet yet.

Like a virus...

Like a virus the little game spread on German PC's and also beyond the country's borders (in The Netherlands it was a huge success). The advertising industry cites the Moorhuhn as the most successful example of viral marketing; some even claim it was the first viral marketing campaign ever.


The media quickly adopted the game and spun competitions and events around it which resulted in groaning or even collapsing download servers.


The downloads hosted by well known providers numbered in the millions, the unknown number of privately passed on games most likely ranges far higher and the number of killed virtual fowl is certainly beyond count.

The success of the game was in fact so profound that in 2002 research showed that 84% of all Germans knew the Moorhuhn. A representative market research in 2008 with focus on gamers determined that 98% of all German gamers know the chicken.

Right now the Moorhuhn franchise has grown to over 35 titles in ten years. If people still doubt whether advergaming is interesting... have them call me!

More information about the history of the game can be found here

Extreme Gaming with an Epson Projector

Cool promotion for your Brand! Digital Interactive Branding to the MAX with a real life guerilla twist!

Love - Bjorn Borg

Love - Bjorn Borg
Great interactive video and potentially viral video from Bjorn Borg... it's not my face though ;-)

Beat The Devil (BMW Short Film)

Another way to promote your car... Put GREAT actors and celebreties in a 10 minute plotted film, directed by Tony Scott (amongst others) where your brand plays a minor part... and hope for VIRALITY!

I would rather play the game, but still - it's done in a very cool way!

Carousel: een Cinema 21:9-productie

Carousel: een Cinema 21:9-productie

Quite an impressive visual presentation of Philips Ultra broadscreen televisions.

It's an interactive 3D-feel film where you can stop to get in-depth information.

Philips makes it possible to watch multiple online channels already. Will this soon integrate gaming & TV? Or will the first step be 'interactive television' as in being able to watch Youtube and Internet on your television...?

go check out the interactive film here: www.cinema.philips.com

Wilkinson Game - A Great Success!?

The viral clip was really funny with a 'Rocky'- kind of training session in a short film with an actual plot. The game however is poorly executed in 2D and hardly a resemblance to the 'Tekken' or 'Mortal Combat' kind of games it is inspired by.

Check it out below if you like, the introduction video is very cool.


Wilkinson Fight for Kisses game

Red Button - Don't push!

One of the simplest, best interactive 'games' I ever came across.
If you have 5 minutes, push the red button, you will laugh your ass off....

Red Button - Don't Push

More news on gaming & branding shortly - I am currently doing so much research and so many interviews I hope I can stop in time to start writing the book! ;-)