Laat met je merk spelen te koop in Kluwer Shop! [Dutch only sorry]

Vandaag een mooi artikel over Gamification in het Parool. Daarom even een doorverwijzing naar de verkooppunten waar mijn boek verkrijgbaar is.

Mijn boek 'Laat met je merk spelen' is te koop via Bol.com, Managementboek.nl en de Kluwer Webshop. Uiteraard ligt het ook bij Selexyz en de betere boekhandels.

De gratis samenvatting kun je HIER downloaden (rechtsboven op 'demo' klikken).

Laat met je merk spelen is a X-Mas recommendation!

My book has been recommended as 'an excellent read between X-Mas and New Years eve'.

All readers that email me a summary of their opinion of the book will get a free presentation or an hour of hack & slash adventure with me!

Order the book below:

www.Kluwer.nl  

My book hits the TOP 10 Management books by Kluwer

I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010.

Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 ;-)

This is the link to the English part of the website for my book (A Brand New Playground).

The book will unveil the latest insights in digital consumer behaviour, provides an overview of the games industry in the past 30 years, provides about 30 case studies categorized in product-, price-, place-(innovative distribution and micro-transactions), personnel and promotion-related objectives and presents three models how games can be used in the field of brand management and marketing.

 I hope you will enjoy it!

Bookreview Laat met je Merk spelen in Marketing Tribune (Dutch only - sorry)

Erg trots op deze recensie in Marketing Tribune!

Presenting during Marketing RSLT Summer School [Dutch only - sorry]

I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.

Feel free to subscribe before upcoming August 15th here - all my relations will get their second workshop for FREE!

Be sure to fill in 'BrandNewGame / Bart Hufen' in the 'opmerkingen' field at the bottom of the subscription form.

* Bloemendaal 25th of August 2010 - The Netherlands.

Book available!

My book 'Laat met je merk spelen' is currently available through managementboek.nl and www.bol.com

I have just started working on the international (English) version and I am looking for cool cases that I can use in the book.

Please help me and send your links to barthufen@brandnewgame.nl using the subject header 'Case for Book'.

Thanks so much for your support the past year and please feel free to visit www.laatmetjemerkspelen.nl for a free [Dutch] abstract from my book.

Marcom 2010 Presentation 'Laat met je merk spelen' [Dutch]

My presentation at Marcom10 - laat met je merk spelen! (A Brand New Playground)

This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book - check it out!

Marcom10 laat met je merk spelen! (short)

View more presentations from Bart Hufen [BrandNewGame].

New Book: A Brand New Playground - Searching for CASES!

Hi All!

I just finished the Dutch version of my book 'Laat met je merk spelen' (A Brand New Playground) and would like to start with the international (English) version soon.
For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that are related to Product, Price, Personnel (staff), Place (virtual product distribution through games) or Promotion.

Please help me find them!

Think of global brands like Coca-Cola, McDonalds, Diesel, BMW, etc.

Much appreciated if you can send me links or full cases!

Send an email to barthufen@brandnewgame.nl (subject: Cases for Brand New Playground)

THANKS THANKS THANKS!

Cover of my Book! [Dutch version]

The cover of my book is finished [for the Dutch version].

Hope you like it! - Let me know what you think.

The English version will be available hopefully around July 2010...

Six levels of involvement

Image via Wikipedia

According to Gordon Calleja gamers have 6 levels of involvement when playing games, from shallow to 'deep'.



"The six frames include: affective, spatial, narrative, tactical, performative and shared involvement. These are described as ranging on a continuum from conscious to internalized involvement.
The internalization of spatial and other frames of involvement can result in what I will call “incorporation”. This term replaces presence and immersion with the aim of displacing the binary relationships implied in these metaphors while proposing a clear conception of the experiential phenomenon they are employed to describe. It replaces the uni-directional plunge of player into game-space implied by the term immersion with one of simultaneous assimilation of the digital environment and presence to others within it." Thus Gordon Calleja.

Explaining in short what the six levels mean:

Affective: do I like what I see, does it look attractive and comprehensible? Does it tempt trial!?

Spatial: do I understand the environment and basic mechanics of the game? Is the goal clear?

Narrative: How does the story involve me, which clues and progress do I get to keep me interested and involved?

Tactical: As soon as the above is clear, the player feels comfortable in this digital interactive virtual world. Gamers need to feel they understand and are in control of this constantly changing environment.

Performative: Searching for the boundaries of what I can do in-game (mastering the game). The gamer is bending and tempting the rules of play so to speak. Character identification probably takes place in this face and the virtual world and reality seem to start blurring.

Shared involvement: In what way can I interact with objects and (virtual) characters and (real life) team mates? In short: in-game socializing - a highly underestimated virtue of gaming (by non-gamers) if you ask me!


Visit this website for more on this subject: http://www.gordoncalleja.com/

Definition of the word: GAME

Hi there,

after many interviews with - amongst others - Microsoft, Nintendo and Sony PlayStation, I would like to try and form a definition of the word 'Game' as used in my upcoming book about Gaming & Branding.

Please feel free to argue and discuss this with me as I feel this will enrich the definition.

Game: a non productive, digital, interactive software program with clear goals, rules and dynamic content or plot development. Played voluntary on hardware like a pc, console, TV or handheld device.

Please share your feedback.

Research Outline in 4 Slides

Gaming Hardware History

I have tried to describe the history and developments of gamehardware, but challenge anyone to prove me wrong as I have based most of this on what I could find on the internet and in Wikipedia.

Let me know if you think my dates are wrong or something important is missing.

I didn't take all the consoles into account, just the ones I feld were 'new' stepping stones in the development proces to the current generation of consoles....

Console	Year	Home Entertainment Systems & Software carriers
Generation
	1889	Nintendo founded by Fusajiro Yamauchi
1st Gen	1972	Magnavox
		Atari
	1975	Philips Telespiel
	1975	Microsoft corporation founded
	1976	Atari 2600
2nd Gen	1980	MS DOS software
	1980	Nintendo Game & Watch handheld games
	1981	IBM Personal Computer
	1982	Activision wins law suit
	1982	Atari 5200 computer
	1982	Introduction of MSX ASCII code
	1983	Nintendo Famicom (NES)
	1983	Commodore 64 Homecomputer (and multiple MSX's)
	1983	Invention of CD and CDROM
3rd Gen	1984	Apple Macintosh
	1985	Commodore 128
	1985	Windows 1.0 software introduced by Microsoft
	1985	Commodore Amiga
	1987	IBM PS/2
	1988	Sega Megadrive
	1989	Nintendo Gameboy monochrome
4th Gen	1989	Atari Lynx portable game computer
	1991	Introduction of Cdi
	1991	Super NES (Nintendo)
	1992	The end of MSX computers by Philips and Sony
	1992	Launch of Windows 3.1
5th Gen	1993	Atari Jaguar
	1994	Sega Saturn
	1995	Introduction of DVD
	1995	Introduction of Windows '95
	1996	Nintendo 64
	1998	Nintendo Gameboy color
	1998	Apple iMac design computers
6th Gen	1998	Windows '98
	2000	Introduction of Windows Millenium edition
	2001	Windows XP Home and Professional
	2001	Introduction of Gameboy Advance
	2001	Microsoft enters console market with the Xbox
	2003	Gameboy advance SP
7th Gen	2004
	2005	Gameboy Micro & Nintendo DS
	2005	Microsoft beats PlayStation in time with the Xbox 360
	2005	PlayStation Portable (PSP) launched in USA & Europa
	2005	PlayStation 3 hits the market
	2006	Nintendo DS Light (DS = Dual Screen)

For the complete history visit this websit http://www.thegameconsole.com/

First interviews...

So, here it goes.

My first serious article since I started a blog ever...

This is just a small update for anyone out there to inform you I have had 3 interviews with people from the gaming industry so far. These people are an ex-employee of EA Benelux, the editor in Chief of the biggest gaming magazine in Benelux, called Power Unlimited and the managing director of Codemasters (Grid).
It is funny to experience that 3 different people have such different ways of looking at things and sharing their opinion. Where one might comment that in-games you will have the same advertising opportunities as in real life, other comment that it is better to fully exploit all the possibilities of interactivity and gaming. It's up to me to create an overview of the seemingly ' limitless options' in advertising. Although I expect the gamers/players to notify us where their limits and boundaries of acceptance will be.

If anyone can help me with consumer research on advertising acceptance and the limit of annoyance, I will be most grateful and my character will develop to level 2 ;-)