Showing posts with label Presentation. Show all posts
Showing posts with label Presentation. Show all posts
Thursday, July 7, 2011
Gameful design & Gamification - an extensive presentation
Only 177 slides by a German called Sebastian Deterding from London...? ;-)
Enjoy!
Tuesday, June 28, 2011
Great Presentation about Gamification by Bunchball
After reading their free whitepaper about gamification I found this presentation on Slideshare. I believe Bunchball is one of the agencies that 'don't believe the hype' but have their own vision of how gamification can help brands to achieve their goals... level up and +10 points for Bunchball - they just unlocked the RESPECT badge for achieving their goal of convincing me they know what they're talking about ;-)!
Thursday, November 4, 2010
Seth Priebatsch: The game layer on top of the world | Video on TED.com
Seth Priebatsch: The game layer on top of the world | Video on TED.com
After socially connecting the next step of social interaction is making it fun, through....GAMES!
A great, fun and snappy presentation by Seth - great visionary Princeton drop out! ;-)
After socially connecting the next step of social interaction is making it fun, through....GAMES!
And it's already happening...
Games Everywhere : The Larger Role for Web Platforms and Services for Ga...
If you have an hour of spare time - this Google talks presentation will teach you the potential how games can help to achieve serious business goals! It will really give you decent insights!
Monday, October 4, 2010
De conversation manager at Marketing innovation
Check out this SlideShare Presentation of Steven van Belleghem to learn how Social Media can be used for branding objectives! Great examples from a great - bestselling - book!
De conversation manager at Marketing innovation
View more presentations from steven van belleghem.
The most remarkable notes according to humble me are:
Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.
Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for.... 1,2 BILLION dollar!
Did you know that every 8 seconds, there is a new Facebook user?
Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!
Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.
In a time where we see about 3.000 logo's, ads, commercials and other commercial messages it's time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.
Research shows that advertising messages only stick in two situations:
1. You either own an item of this brand
2. You are planning on buying a product of this brand
Brand Identification is key.
Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!
Universal studio's used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn't sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio's in Orlando (and I am going there within two weeks!).
Central question when starting a conversation with brand fans about your brand is: "What should people share about your brand with their friends?"
Nice quote to explain behavior of the digital consumer: "What happens in Vegas, sticks on Facebook!"
Keep that in mind!
To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.
1. Listen
2. Ask Questions
3. Be Open
4. Be Honest
5. Be Personal (don't speak to the crowd, speak to a person)
6. Engage your Fans and build Relationships!
The most remarkable notes according to humble me are:
Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.
Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for.... 1,2 BILLION dollar!
Did you know that every 8 seconds, there is a new Facebook user?
Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!
Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.
In a time where we see about 3.000 logo's, ads, commercials and other commercial messages it's time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.
Research shows that advertising messages only stick in two situations:
1. You either own an item of this brand
2. You are planning on buying a product of this brand
Brand Identification is key.
Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!
Universal studio's used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn't sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio's in Orlando (and I am going there within two weeks!).
Central question when starting a conversation with brand fans about your brand is: "What should people share about your brand with their friends?"
Nice quote to explain behavior of the digital consumer: "What happens in Vegas, sticks on Facebook!"
Keep that in mind!
To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.
1. Listen
2. Ask Questions
3. Be Open
4. Be Honest
5. Be Personal (don't speak to the crowd, speak to a person)
6. Engage your Fans and build Relationships!
Tuesday, September 21, 2010
Nielsen proves in-game advertising increases SALES with 24%!
In-Game Advertising in EA Games Lifts Brand Sales
First Time Research Connects What Consumers See in-Game with What They Buy In-Store
REDWOOD CITY, Calif., Sep 14, 2010 — Electronic Arts Inc. today revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.
The study focused on households that purchased at least one of six EA SPORTS(TM) titles: NHL(R) 09, NHL 10, NBA LIVE 07, NBA LIVE 08, NBA LIVE 09 and NBA Street Homecourt. Gatorade had a variety of product placements within the games including arena signs, players’ water bottles, score updates and other call outs.
The study was based on Nielsen’s US Homescan panel of more than 100,000 households, representative of the US population, including a subset of Homescan homes that scanned video game UPC (Universal Product Codes) barcodes. The scanned barcodes were matched to a reference library of more than 14,000 video game titles. Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games (the test group) with households that didn’t purchase one of the games (the control group).
These test and control group homes are projected out to the broad Homescan panel by matching them with the larger Homescan household universe based on similar purchase patterns and demographics in order to achieve a statistically reliable sample. Finally, the sales impact of Gatorade advertising was measured by analyzing and comparing Gatorade purchase behavior between the households that had and hadn’t purchased the games that carried Gatorade advertising.
This is the first time that this type of sales lift analysis has been done for advertising within video games. The study is the result of work undertaken by EA and The Nielsen Company to help marketers better understand the potential of advertising in this space.
“Nielsen’s study is a milestone for interactive entertainment,” said Elizabeth Harz, Senior Vice President of Global Media Sales at EA. “For the first time, advertisers are able to link the value of their in-game marketing or sponsorship to actual sales. Now brands can feel confident adding gaming as a core media channel for their advertising.”
“Video games are a deeply engaging consumer experience,” added Gerardo Guzman, Director, Media Product Leadership for The Nielsen Company. “Bringing our industry accepted ad effectiveness understanding to video games is another way to help marketers understand how consumers respond to advertising across different environments. This should help optimize the impact of and derive a return on media investments. In this case the story is simple – dollars put into video game product placement result in more retail dollars.”
Thursday, September 9, 2010
Just add points? What UX can (and cannot) learn from games
A good presentation why games are so much fun, effective and how they can inspire developers...
Tuesday, September 7, 2010
Sunday, September 5, 2010
Gfk immovator 10 jaar crossmedia
A Dutch presentation about the past 10 years of Digital Media usage in the world...
Friday, September 3, 2010
Virtual Goods: Why & How They Work
A nice overview in what way virtual goods can add value to gameplay or add value to your business model! Cool brands can actually make a lot of money selling their products within virtual environments (in-game). The horse in this example (slide 15) brought the developers of World Of Warcraft more than 2,5 million dollars in turnover in less than a day! More information through www.BrandNewGame.nl
Tuesday, August 31, 2010
Managing for results in Gaming Companies - Gaming CEO Briefing - Strategy Boutique Thaesis
Check out this SlideShare Presentation about gaming, market data, social behavior, mobile 3G usage and more...
Mihaly Csikszentmihalyi: Creativity, fulfillment and flow
Game flow theory explained by the master himself...
Thursday, August 5, 2010
Building the Marketing Plan: A Blueprint for Start-ups
Quite an extensive presentation how to build a marketing plan, but perhaps interesting for startup gamecompanies...
Monday, July 26, 2010
Presenting during Marketing RSLT Summer School [Dutch only - sorry]
I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.
Feel free to subscribe before upcoming August 15th here - all my relations will get their second workshop for FREE!
Be sure to fill in 'BrandNewGame / Bart Hufen' in the 'opmerkingen' field at the bottom of the subscription form.
* Bloemendaal 25th of August 2010 - The Netherlands.
Wednesday, June 30, 2010
Will Android beat iPhone in the future? 50 Games in this video
A lot of voices in the market predict Android will outrun Apple in the future since it's an operating system available on all kinds of mobile phones (HTC, Samsung, etc.). One reason being that it is 'completely' open-source and developers will have less barriers to develop cool content. The future success however all depends on remarkable and relevant content...
Monday, June 14, 2010
Wednesday, June 9, 2010
Joseph Pine II - Multiverse
I am meeting Joseph Pine tomorrow to discuss his new book about the Multiverse... Should be cool!
Friday, June 4, 2010
My presentation at Marcom10 - laat met je merk spelen! (A Brand New Playground)
This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book - check it out!
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