Lady Mitra interacting with Wall of Balls.MOV

Last week I visited London, Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies. During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City (Shoreditch) on Monday, the BBC studios, a match making lunch, a meet and great with our prime minister - Mark Rutte and a high tea in the town hall of Manchester. The third day we went to Launch - a game event in Birmingham and we visited RARE Entertainment - one of the key developers for Xbox Kinect. They created the best selling Sports series. I went back to London on Thursday to have a fabulous day with my good girlfriend Mitra and she took me to all kinds of museums (VNA & Science Museum) and a fantastic authentic Iranian restaurant near Paddington and Hyde Park (hidden park as we call it).

This is just a small video of Mitra interacting with a video wall that uses the Camera Interaction Technology. At first we didn't understand what it was about until the balls started to copy the shape of her movement... Well done by the artist!

Below some pictures of the other stuff we visited during the tour in the UK and my moment with our prime minister! I handed over the Dutch version of the book (Laat met je merk spelen). Be sure to download your personal copy of 'A Brand New Playground' at www.brandnewplayground.com (it's in English of course ;-) 

Hope you enjoy!

Speaking at Games for Brands in London 27th of October

Hi Guys (and Ladies of course! ;-),

Great news! - I will be speaking during the 'Games for Brands' seminar in London on the 27th of October. So that will be the date that my book 'A Brand New Playground' will be available in English FOR FREE (as a pdf)...

More information about the event is to be found HERE but basically you can expect what the title says. During the day you can learn how to use games as a tool to reach brand- organizational objectives.

My book (and the case I will be presenting) explains specifically how games can be used to train staff and changing their behavior in a fun way using intrinsic motivation!

Why should you attend?
You should attend if the following information is surprising to you:

I intend share my book on the web for a month so people can download it for free.

If you didn't know already - you can download the free summary HERE (www.brandnewplayground.com)

Send me a DM through Twitter if you intend to visit me in London @BartHufen #GamesForBrands

Playtime (Speelkwartier) by BrandNewGame, Flavour & Spil Games

Spil Games, Flavour and BrandNewGame joined forced in The Netherlands to organize an event to enlighten brands and organizations about how games can be used to achieve marketing goals.

The event is in Hillywood (Hilversum - The Netherlands) on the 19th of May from 14:00 hours.

Bart Hufen (BrandNewGame) will explain more about the digital consumer of 'now', show the history of gaming and explain why games are such an effective marketing tool.
Emily Jacometti (Flavour) will show a fantastic and effective case how a gameconcept they developed helped to achieve marketing objectives from one of their clients.
Oscar Diele (Spil Games) will show how they have proven in the past 10 years that gameportals can reach over 150 million people worldwide and 1,5 million people in The Netherlands through social media like Hyves. Members are playing games by average of 10 minutes every day!

From today on, there are 10 seats available and you (product-, brand- and marketing managers) can subscribe NOW!

www.speel-kwartier.nl

There will be a special session for advertising and media-agencies in June of July this year, so this event is for Brands and Organizations only!

Presenting during Trendsfactory March 24th 2011 - De Parade 's-Hertogenbosch

I am really honored to speak during Trendsfactory 2011 next to people like Stephen Fellinger (Spin Awards), Martijn Aslander (Lifehacking) and the crazy Cor Molenaar (Shopping 3.0) and many others.

I recommend all Dutch internet marketeers to subscribe to this event NOW as we will present the future of internet, social media and using games as a marketing tool. We will present the future of your marketingmix related to product, price, place (innovative distribution), people (training) and promotion (marketingcommunication).

To read more information about the event or to subscribe, check this link:

http://www.trendsfactory.nl/

Festival of Games

Games Anywhere:
How platforms, business and media are changing the way people play 
In two years' time more iOS games have been released than the total of all console games since 1980 - in fact, twice as many, with four times the number of Flash games on game portals, while games are entering the television and physical spaces too. 
Entitled "Games Anywhere" the 2011 Festival of Games event will be all about how the eruption of games in every sector of the consumer market has interacted the videogames business. The two-day Conference on April 28-29 will have a strong focus on convergence and transmedia, with the first speakers set to be announced shortly.

The games industry has been developing very rapidly over the last ten years, becoming one of the key dominant forces in entertainment. But with the introduction of social media and smartphones, plus the increasing penetration of high-speed broadband, games have expanded into new areas. From internet portals to television and from advertising to movies, the traditional console gamer is no longer the leading influencer of the industry.

Publishing and distribution take place across new channels, with new market players taking lead roles - but in this ever-changing landscape, it's still - even more so - all about games. "Since our inception in 2005 we have seen the industry shift from being publisher-driven to being consumer-driven," said Seth van der Meer, chairman of the Festival of Games. "This development has paved the way for online publishers, indie developers and transmedia developers to become the new and daring kids on the block."

This explosion of games into all areas of entertainment has created a host of new business models, new marketing methods and a changing view on publishing, distribution and retail. The Festival of Games will give you an insight into how you - as a director or marketeer - can leverage your success based on the examples of your peers. Industry leaders and seasoned entrepreneurs will share their stories, helping you to make the right decisions and to get the optimum return on investment.

Two days filled with discussions, lectures, keynotes and panels are the backbone of the 6th Festival of Games on April 28-29, 2011. A wide range of topics will be covered by thought-leaders from the international games industry. Speeches from industry icons that defined the present industry environment are combined with sessions from front-runners that will shape the future of the industry.

"The Games Anywhere theme really does tie into so many of the crucial aspects of development and business that our industry is facing, both now and into the future," said Phil Elliott, publisher at GamesIndustry.biz. "For anybody that wants to understand how to tackle one of the fastest-moving sectors there is, heading to the Festival of Games will be vital."

Expect sessions in the disciplines of Business and Finance, Marketing and Strategy, Art, Design and Production and Technology aimed at improving your day-to-day business. Once again, the Conference will be a gathering place for anyone who wants to make profit with digital games: The games industry executives will blend with influencers from TV, Broadcasting, Media, Telecoms, Investment, and Social Networks.

THE FESTIVAL OF GAMES
The Festival of Games takes place on April 28-29, 2011, at the Jaarbeurs in Utrecht (the Netherlands). The 2010 event attracted over 2000 visitors, with 180 companies from 25 countries.

The Festival of Games is the most effective games industry event, that combines a conference, an international matchmaking event, called Pitch & Match, a business Expo for trade visitors, and the largest games industry Career Fair of Europe. The Conference in 2011 is powered by GamesIndustry.biz.

The Festival of Games is organized by the NLGD Foundation and is made possible by the Dutch ministry of Economic Affairs, the province of Utrecht and the city of Utrecht.

See www.festivalofgames.org for more details.

Games for change management presentation at Aviadrome Lelystad during the DAG meeting

We show the first build of the game that GameWise is developing for Air Cargo Netherlands and Schiphol Airport at the Dutch Aviation Group event in Lelystad

Play is everywhere at Picnic 2010

Working hard at picnic today!

Check our humble booth ;)

KLIK Leader 2010 by Artibite - Kevin Megens

KLIK! Amsterdam Animation Festival 2010 Short Trailer. from klikamsterdam on Vimeo.

Check http://www.artibite.com/

KLIK Animation Festival leader (contains virtual nudity)

Nice concept of real vs virtual world or reality versus dreams.


Klik! festival leader from House of Secrets on Vimeo.

Animations by http://www.arjanm.com/

Nostalgia Night - Video Art in Utrecht (The Netherlands)

Nacht van de nostalgie videomapping from mathijs on Vimeo.

VERY FREAKIN COOL ANIMATIONS!

Presenting at SRM tonight! I appear to be a GURU?!

Stuart Brown says: Play is more than fun! It's the way we learn things in Life!

Gfk immovator 10 jaar crossmedia

A Dutch presentation about the past 10 years of Digital Media usage in the world...

Laurens immovator 10 jaar crossmedia final

View more presentations from Frankwatching.

Presenting during Marketing RSLT Summer School [Dutch only - sorry]

I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.

Feel free to subscribe before upcoming August 15th here - all my relations will get their second workshop for FREE!

Be sure to fill in 'BrandNewGame / Bart Hufen' in the 'opmerkingen' field at the bottom of the subscription form.

* Bloemendaal 25th of August 2010 - The Netherlands.

E3 2010 Coverage - Machinima - Inside Gaming E3 Edition: Electronic Ente...

Some more stunning gametrailers brought to you by Machinima at the E3...

E3: Live from Microsoft's Kinect and New Xbox 360 Unveiling

Microsoft Xbox Project Natal is renamed to Kinect!

E3 2010 Microsoft Press Conference - Part 1

And Microsoft Xbox press conference of the E3...

Sony Press Conference, Part 1 - E3 2010

The future of gaming according to Sony PlayStation...

My presentation at Marcom10 - laat met je merk spelen! (A Brand New Playground)

This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book - check it out!

Marcom10 laat met je merk spelen! (short)

View more presentations from Bart Hufen [BrandNewGame].