BrandNewGame on Gamification

Brand New Game on gamification

View more presentations from Bart Hufen [BrandNewGame]

FREE SUMMARY OF MY BOOK AVAILABLE!

Finally after three months of updating my book it is currently being translated into English! Hooray!

The title will be: A Brand New Playground - Building Brands in the Digital Era

As I wanted to share the contents in an early stage please feel free to download and share the free summary (demo). You can find it HERE.

The main topic of the book is how games can be used to achieve marketing objectives in the digital era.

The first chapter basically describes the different platforms, genres and provides a historical overview of games throughout the past.
The second chapter describes the consumers that play games. Ten years ago it was merely kids and teenagers playing games, but the past five years we have seen that mothers and elderly are playing online games more and more.
The third chapter reveals a lot of cases that support objectives within the marketingmix, on product-, price-, place, personnel and promotional matters.
The fourth and final chapter reveals how games can be put to use within the field of Brand Management and Marketing on a theoretical level. I have developed three models that help agencies, organizations and brands to develop concepts that build bridges between them and the target audience.

Amongst them are the Branding Checklist, The Brand Play model and the CoCha-model (gotcha!).


Have fun reading it, share the pdf with friends and collegues and tweet your feedback to:

@BartHufen or #BrandNewPlayground



Please feel free to join my community on Linkedin called BrandNewGame


Bart

Wishing not ALL of your dreams come true in 2011!

Since life can be largely compared to games or the other way around I hope that you will not achieve all your goals. Purpose is the most important thing in life. It is what keeps you going and keeps you developing yourself into a better (or worse) person. It helps you to continuously aim higher and get closer to achieving whatever you wish to achieve.

Therefore I hope not all your dreams come true in 2011, because you always need something to wish for. But keep setting goals and keep on dreaming, because hope and purpose is what helps you to reach the next level!

Thank you very much for following me in 2010 and I hope to keep on inspiring you in 2011 with new cases and projects I have been involved in. My next goal is to have my book translated into English and to undertake some great projects with some really nice clients.

Furthermore I am thinking about an iPad application containing all the information you need on gaming and branding. Let me know if you think that's a good idea!

For now - be nice to each other and remain healthy!

Laat met je merk spelen is a X-Mas recommendation!

My book has been recommended as 'an excellent read between X-Mas and New Years eve'.

All readers that email me a summary of their opinion of the book will get a free presentation or an hour of hack & slash adventure with me!

Order the book below:

www.Kluwer.nl  

My book hits the TOP 10 Management books by Kluwer

I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010.

Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 ;-)

This is the link to the English part of the website for my book (A Brand New Playground).

The book will unveil the latest insights in digital consumer behaviour, provides an overview of the games industry in the past 30 years, provides about 30 case studies categorized in product-, price-, place-(innovative distribution and micro-transactions), personnel and promotion-related objectives and presents three models how games can be used in the field of brand management and marketing.

 I hope you will enjoy it!

Heroes never die!

After writing my book 'Laat met je merk spelen' - soon to be published in English (end of 2010, called A Brand New Playground), I have started to become more philosophical and keep thinking why games are so special to me and to hundreds of millions of people around the globe...
Today I had an insight why games are so cool and the reason is that in games 'heroes never die'... comparable to most books, comics and films. We love heroic creatures and wished they live forever, protecting the world from harm.
It is only in real life that our life is so precious (we have only one). Still - our best friends, fathers, mothers, sons and daughters die even though they've done nothing wrong. In epic films like Lord of the Rings, some heroes die (Boromir), but the real heroes (Frodo and his friends, Aragorn and Gandalf) fortunately don't. I wonder how we would feel if they would all die and we would have to start to get to know new 'heroes' in part 2 and part 3 of the book / film...
How would you feel if you buy a RPG or action game and after playing it for ten minutes, your hero dies and the game is truly 'game-over'? Would you be angry? Or would you accept it and buy the game again (or choose a new / different hero)? I guess you would be really disappointed and angry. How much is a virtual life worth? Wouldn't you be much more cautious playing Call of Duty if you would have to pay a dollar for each life you spoil? It would make the gameplay much more interesting I guess, because the 'stakes are higher'. Maybe it would even be interesting if you gain 50 cents for each kill you make, compensating the costs you make for each life you spoil... ? And the more kills you get, the harder it would be for people to kill you (a build-in experience/skill-model, like in Fallout 3 for instance).
It would be interesting to see if a game-developer would take the chances of developing a game with these mechanics in it!

Presenting during Marketing RSLT Summer School [Dutch only - sorry]

I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.

Feel free to subscribe before upcoming August 15th here - all my relations will get their second workshop for FREE!

Be sure to fill in 'BrandNewGame / Bart Hufen' in the 'opmerkingen' field at the bottom of the subscription form.

* Bloemendaal 25th of August 2010 - The Netherlands.

My presentation at Marcom10 - laat met je merk spelen! (A Brand New Playground)

This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book - check it out!

Marcom10 laat met je merk spelen! (short)

View more presentations from Bart Hufen [BrandNewGame].

New Book: A Brand New Playground - Searching for CASES!

Hi All!

I just finished the Dutch version of my book 'Laat met je merk spelen' (A Brand New Playground) and would like to start with the international (English) version soon.
For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that are related to Product, Price, Personnel (staff), Place (virtual product distribution through games) or Promotion.

Please help me find them!

Think of global brands like Coca-Cola, McDonalds, Diesel, BMW, etc.

Much appreciated if you can send me links or full cases!

Send an email to barthufen@brandnewgame.nl (subject: Cases for Brand New Playground)

THANKS THANKS THANKS!

Cover of my Book! [Dutch version]

The cover of my book is finished [for the Dutch version].

Hope you like it! - Let me know what you think.

The English version will be available hopefully around July 2010...

Definition of the word: GAME

Hi there,

after many interviews with - amongst others - Microsoft, Nintendo and Sony PlayStation, I would like to try and form a definition of the word 'Game' as used in my upcoming book about Gaming & Branding.

Please feel free to argue and discuss this with me as I feel this will enrich the definition.

Game: a non productive, digital, interactive software program with clear goals, rules and dynamic content or plot development. Played voluntary on hardware like a pc, console, TV or handheld device.

Please share your feedback.

Research Outline in 4 Slides

Gaming Hardware History

I have tried to describe the history and developments of gamehardware, but challenge anyone to prove me wrong as I have based most of this on what I could find on the internet and in Wikipedia.

Let me know if you think my dates are wrong or something important is missing.

I didn't take all the consoles into account, just the ones I feld were 'new' stepping stones in the development proces to the current generation of consoles....

Console	Year	Home Entertainment Systems & Software carriers
Generation
	1889	Nintendo founded by Fusajiro Yamauchi
1st Gen	1972	Magnavox
		Atari
	1975	Philips Telespiel
	1975	Microsoft corporation founded
	1976	Atari 2600
2nd Gen	1980	MS DOS software
	1980	Nintendo Game & Watch handheld games
	1981	IBM Personal Computer
	1982	Activision wins law suit
	1982	Atari 5200 computer
	1982	Introduction of MSX ASCII code
	1983	Nintendo Famicom (NES)
	1983	Commodore 64 Homecomputer (and multiple MSX's)
	1983	Invention of CD and CDROM
3rd Gen	1984	Apple Macintosh
	1985	Commodore 128
	1985	Windows 1.0 software introduced by Microsoft
	1985	Commodore Amiga
	1987	IBM PS/2
	1988	Sega Megadrive
	1989	Nintendo Gameboy monochrome
4th Gen	1989	Atari Lynx portable game computer
	1991	Introduction of Cdi
	1991	Super NES (Nintendo)
	1992	The end of MSX computers by Philips and Sony
	1992	Launch of Windows 3.1
5th Gen	1993	Atari Jaguar
	1994	Sega Saturn
	1995	Introduction of DVD
	1995	Introduction of Windows '95
	1996	Nintendo 64
	1998	Nintendo Gameboy color
	1998	Apple iMac design computers
6th Gen	1998	Windows '98
	2000	Introduction of Windows Millenium edition
	2001	Windows XP Home and Professional
	2001	Introduction of Gameboy Advance
	2001	Microsoft enters console market with the Xbox
	2003	Gameboy advance SP
7th Gen	2004
	2005	Gameboy Micro & Nintendo DS
	2005	Microsoft beats PlayStation in time with the Xbox 360
	2005	PlayStation Portable (PSP) launched in USA & Europa
	2005	PlayStation 3 hits the market
	2006	Nintendo DS Light (DS = Dual Screen)

For the complete history visit this websit http://www.thegameconsole.com/

First interviews...

So, here it goes.

My first serious article since I started a blog ever...

This is just a small update for anyone out there to inform you I have had 3 interviews with people from the gaming industry so far. These people are an ex-employee of EA Benelux, the editor in Chief of the biggest gaming magazine in Benelux, called Power Unlimited and the managing director of Codemasters (Grid).
It is funny to experience that 3 different people have such different ways of looking at things and sharing their opinion. Where one might comment that in-games you will have the same advertising opportunities as in real life, other comment that it is better to fully exploit all the possibilities of interactivity and gaming. It's up to me to create an overview of the seemingly ' limitless options' in advertising. Although I expect the gamers/players to notify us where their limits and boundaries of acceptance will be.

If anyone can help me with consumer research on advertising acceptance and the limit of annoyance, I will be most grateful and my character will develop to level 2 ;-)