GTA:SA Peterbuilt 379 Coca-Cola Truck Mod

If you read my previous blog post (below) ... here is the Coca-Cola Truck.... consumer generated stuff ... wow!

Ingame product sampling - GoSupermodel!

An interesting case by my dear friend Joost Bazelmans [RedChocolate]. Nivea wanted to launch their new product targeted at pimple-free girls. I'm sorry the link is Dutch-only.



GoSupermodel - a social network for girls aged 10-16 grew since 2007 up to an amount of 300.000 young supergirls. The ingame campaign existed of putting a pimple on the avatar of the girls which led to hilarious reactions. Some girls said they even liked the pimple on their avatar, but most of them used the Nivea product to get rid of the pimple. Really a great way of ingame sampling. I didn't even knew it existed and this is why I love what I do: ANYTHING GOES IN THE VIRTUAL GAMING WORLD! As long as it is relevant for the consumer and it fits within the game realism.

Another striking event within the Supermodel Social Network occurred recently when girls got together and stood up against guys (and a Dutch rap group to be specific) cursing using the word cancer (comparable to 'fuck' in English). They recorded a film and uploaded it to YouTube which I felt was tear-jerking. Check it out if you like. Supermodel Girls Against Swearing Although it's in Dutch please watch the film towards the end. The Red Crosses are symbols saying NO to cursing (and using the C-word specifically).

Volvo Ocean Race game continues...

After having 250.000 subscribers last year, Volvo continues their sailing simulation game where participants have to take control of their ship 6 times per day, amongst them waking up twice per night sleep during 9 months (!)

If you are a Vimeo user, you can check the Dutch interview with the developers here:

http://vimeo.com/5034639

Most important are the choices of sails in the beginning and as you play the game the course you set versus the actual wind and wind expectations.

Gamers need to wake up twice per night to change course of their ship in relation with the wind. And during the day probably need to log in 50 times per day to check their status. 50% of the gamers are actual sailors and 50% aren't. Participants come from all around the globe so this is a 100% international game for people from all cultures.

Check all you need to know here to participate: http://www.volvooceanracegame.org/home.php

Results:

40.000 pageviews per month
250.000 active players
27+ age
More than average income (3 x average)
In-game advertising pointed directly at the gamers