Thursday, December 31, 2009

New BMW Z4 in 3D on your desk... top

A very cool way of using augmented reality for a virtual product experience. When you print out the Marker Z4 and put it in front of your web cam, the new Z4 comes to life on your desk!

Thursday, December 24, 2009

PlayStation Home had 10 Million unique visitors in 2009

PlayStation reports 10 million visitors to their virtual world 'Home'. Apart from that they plan to install an MMO portal (massive multiplayer online) to facilitate playing games through the Sony network (and PlayStation servers of course). They must be working on new business models like paid servers, monthly subscriptions, video on demand and micro transactions in MMO. If you like to see a case about Micro transactions check this website: BrandNewGame

Check CASE: "Diesel Store in PlayStation Home".

For more about Sony PlayStation & Home follow the link below.

PR Newswire

Tuesday, December 22, 2009

Mobile Advertising 2020 Vision from Ogilvy and Acision

Basically they apparently share my vision that in the future all media merge. The central concept is used to create 'content' that reaches out to consumers through certain channels in a specific context... More to read HERE:

Johnnie Walker - The Man Who Walked Around The World

The incredible true Brand Story about Johnnie Walker...

Wednesday, December 16, 2009

Forrester research on digital consumer behavior

Tuesday, December 15, 2009

Amazing landscape comparison Crysis Engine

Can you determine the difference? Which of these sceneries is computer generated?
Posted by Picasa

Game in a banner: a Bannergame!

A very cool example of a game integrated in a banner. Not necessarily new, but very well executed. You can play realtime versus other players on 5 different websites.


New 'fireworks-campaign' to keep kids from blowing themselves up...

Is it funny?

I am not sure...


Friday, December 11, 2009

Transmedia Storytelling - Henry Jenkins

Check out this blog of MIT professor Henry Jenkins.

He also believes that Content is the central starting point for Digital Interactive Branding. Creative Concepts should be the Centre and (Digital) Channels should be selected that are most suitable for Connecting and Communicating with your Consumer.

I cannot help the amount of C-words... by the way ;-)

Extreme Gaming with an Epson Projector

Cool promotion for your Brand! Digital Interactive Branding to the MAX with a real life guerilla twist!

New interactive display opportunities from MIT

Will 3D TV ever come to the commercial markets? I think it might take at least another 10 years, since LCD and plasma just recently invaded our households (45% penetration in Benelux)...

Social Media discussion with Key people of Second Life, Myspace, Facebook and Linked in

It almost looks vintage but this is a GREAT discussion about social networks when Facebook was just three years underway...

Follow this link: FORA TV

Speakers are:

Robin Harper - Second Life
Shawn Gold - Myspace
Mark Zuckerberg - Facebook
Reid Hoffman - LinkedIn

Thursday, December 10, 2009

Brand New Game Digital Interactive Branding

This is a brilliant way of looking at new media. Forget all you knew about Media and check out this presentation about Digital Interactive Branding!

Gears of war (mad world) - a consumer generated videoclip

And here the same song with a video game clip edited for Xbox.

Mad World - Gary Jules {music video]

The perfectness of simpleness... this video has been watched 17.683.623 times... on 10th of December 2010. It's really moving.

Monday, December 7, 2009

Call of Duty: Modern Warfare 2 Launch Trailer (Official HD)

Amazing graphical quality!
Hopefully in the future we can fight war through computer games instead of in-real life!

200 Jokes to tell in a bar - thanks to Cobra

Real funny iPhone app, put your iPhone in front of your face and pretent to tell 200 jokes, previously recorded by comedians... sponsored by Cobra Bear

Sunday, December 6, 2009

Rexona Robot plays Wii Fit

I am not sure wether this is consumer generated or successfully seeded by Unilever / Rexona..., but it looks great!

Friday, December 4, 2009

Susan Boyle is number 1 in America

This is a great example of how authenticity and a genuine good product (her voice) can lead to world fame these days!

Social Media redefined and structured!

Finally a comprehensible layout of all digital interactive media. Nowadays it's hard to know what to do on the web.
If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame

Wednesday, December 2, 2009

Robin Williams The Gamer latenight Call Of Duty

If even he is a gamer? Who is NOT playing games these days?!

Average profile of gamers, once more: 35 years old, both male and female (50-50)...

Monday, November 30, 2009

Social Media ROI: Socialnomics

Digital Natives - Session 6 - The Future of the Web

Interesting vision on where it all goes to according to these Belgian visionaries. I can agree to most of it and will describe in my book that the internet will solely be the connector of all devices in the future and most devices will be compatible and exchangeable...

Sunday, November 29, 2009

Thursday, November 26, 2009

Alfa Romeo MiTo _ In-game Advertising

The Alpha Romeo Mito's new commercial is definately game-inspired, hereby some ingame advertisement billboards... not the best way in my opinion, but feasible...

Monday, November 23, 2009

Love - Bjorn Borg

Love - Bjorn Borg
Great interactive video and potentially viral video from Bjorn Borg... it's not my face though ;-)

Let them sing it for you

Let them sing it for you

A VERY COOL and interactive webtool that SINGS YOUR MESSAGES!

Check it out - it's really great fun!

Massive (Microsoft) reveals ingame advertising results

From Microsoft’s in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients’ in-game advertising spend.

JJ Richards, Massive general manager, said the question is whether gamers take action after encountering ads during play.

"We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement. But, what we didn't know was the correlation between in-game ads and consumer action."

Microsoft will combine its anonymous ID data, common across Xbox LIVE and Microsoft’s web properties, with user data from comScore’s panel of two million to determine whether panelists who saw in-game ads subsequently visited brand websites, searched brand-related terms, or engaged in any other online behaviours valuable to advertisers.

comScore has conducted some preliminary research using this new methodology on some recent in-game Massive campaigns. The results were heartening for the company, consumers exposed to in-game ads for:

* TV shows were 280% more likely to visit a TV channel's website
* 57% more likely to visit a movie rental brand's website

* 17% more likely to visit entertainment sites after seeing ads for a particular movie, and

* Consumers exposed to related ads were 125% more likely to search for a movie rental brand

Friday, November 20, 2009

Let Them Play With Your Brand

This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out!

Beat The Devil (BMW Short Film)

Another way to promote your car... Put GREAT actors and celebreties in a 10 minute plotted film, directed by Tony Scott (amongst others) where your brand plays a minor part... and hope for VIRALITY!

I would rather play the game, but still - it's done in a very cool way!

Hotel Modern - Reception

Hotel Modern - Reception

Very interesting website and art work...

Thursday, November 19, 2009

America’s Army Extremely Effective Recruitment Tool - Technology

America’s Army Extremely Effective Recruitment Tool - Technology: "'30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined'."
Below some more screenshots to show you what the game is about.

Or go to:

Tuesday, November 17, 2009

Assassin's Creed - Lineage (Part 1)

To promote the newest Assassin's Creed, a short film is made - check out the first part and find the other two as well on Youtube.

Monday, November 16, 2009

Red vs Blue - ingame comedy thanks to HALO

Wednesday, November 11, 2009

Daily News - Study: More Brand/Product Awareness From In-Game Advertising - TAXI: The Global Creative Network

Daily News - Study: More Brand/Product Awareness From In-Game Advertising - TAXI: The Global Creative Network

Shamelessly copied from
03 Nov 2009
NeoEdge, the leading total solution provider of advanced digital media services in casual games for the PC, announces the publication of a study conducted by Frank N. Magid Associates to examine techniques to maximize advertising effectiveness within online casual games.

The study, fielded this year, utilized a control and exposed methodology and included a sample of more than 3,000 U.S. game players on the NeoEdge video advertising platform who were exposed to video advertisements from a leading online retailer. The research shows that video advertising displayed during gameplay sessions results in 5X increases in brand awareness and 3X increases in new product awareness. This is particularly compelling for companies seeking to reach the female market as 63% of the game players on the NeoEdge platform are women.

With the growing size and impact of casual gaming as an entertainment medium and the increasing importance of online video advertising as part of media buys, this study was commissioned to help advertisers better understand how to maximize the effectiveness of their online advertising dollars within the context of online casual games.

Dan Servos, CEO of NeoEdge said, "Previous studies have proved the deep level of engagement and positive emotional reinforcement that online casual games deliver. We wanted to conduct a study that would validate for advertisers the power of combining the uniquely engaged and receptive audience of our casual gamers with a television like, interactive video advertising solution delivered online. Clearly, online video ads shown using the NeoEdge platform during casual game play have a tremendously positive impact for brands. In fact we'll guarantee it."

NeoEdge provides the only digital media services platform that dynamically, safely and securely inserts high performing full-screen video mid-roll ads, overlay ads and sponsorship elements during premium gameplay.

The NeoEdge services platform also generates valuable, loyal consumer communities through sponsored social rewards in existing casual download and online flash games. Third party research, rich analytics & repeat advertiser campaign results demonstrate that NeoEdge delivers the best brand engagement performance available in the online game market today.
Read NeoEdge / AG articles on Taxi

* Study: More Brand/Product Awareness From In-Game Advertising

Game-art in the streets: Tetris!

An inspiring piece of wall-art in Rotterdam, one of the most multi-cultural Dutch cities. A great piece of work where Tetris was inspiring to the artist Giuseppe Licari. The blocks have been changed into flag representing all nationalities.


Tuesday, November 10, 2009

The Great Flu

The Great Flu

Could you BE anymore actual!?

Play the game and find out how YOU can fight the flue....

Thursday, November 5, 2009

Kia Soul - Massive In-Game Ads

Not necessarily my way of ingame advertising, because this is still logo pushing without adding anything for the consumer... still - it works according to Massive's latest effectiveniss reports. Check or visit and make an appointment for more information.

Massive: The Future of In-Game Advertising

This is what Massive promises on gamevertising - there's a game for everyone!

Wednesday, November 4, 2009

Webinars on Ingame Advertising & Gamevertising

Check out a cool presentation on ingame advertising by Massive / Xbox.

You have to leave your contact details to be able to log in.

Next session is next week on Tuesday! - Don't miss it!


Bart Hufen presented at the Marketing Information Event in Rotterdam

Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool - of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for would be something with gaming.... I am not making this up!

My presentation was about the future of branding, which comes basically down to:

1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers

Apart from that I described the gaming industry and the 'gamer' - sharing three slides from Today's Gamer research by TNS-NIPO.

In the end I showed 5 cases, which are also available at BrandNewGame/cases

If you wish to check out my presentation go to the 'news' section from next week.

Tuesday, November 3, 2009

Mario and Princess Sex Tape (not for children)

Great advertising options for VIAGRA! - Mario, mario, where art though Mario! - Or was that Romeo....?

Wednesday, October 28, 2009

GTA:SA Peterbuilt 379 Coca-Cola Truck Mod

If you read my previous blog post (below) ... here is the Coca-Cola Truck.... consumer generated stuff ... wow!

Grand Theft Auto San Andreas: Truck And Trailer Mods

Quite amazing: consumers generated virtual trucks (even with Heineken and Aldi advertising on them) for a modification of the game Grand Theft Auto: San Andreas. There are almost one hundred trucks in this film made by German people that just love the game and ... trucks.... wow. Games can have such a committed fan base...

Tuesday, October 27, 2009

Mobile Abilities Map

An update on all there is to know about mobility!

Sony PlayStation 3 Commercial - Kubik

And this is where we are now... Rubik's magic versus PS3 ;-)

Sony Playstation - Double Life Commercial

This clearly states why people play games! I love the kid saying '...and conquered worlds...' He's great!

Do not underestimate the power of gaming as a marketing tool!

Great Advertising is either funny and creative - or both!

I know it's classic, but I stumbled upon it and it made me laugh again, it's brilliant.

Friday, October 23, 2009

Inamo Restaurant, London - Interactive tables!

A real cool interactive table that enables you to place your order in this restaurant in London. It's basically a real big version of the iPhone! ;-)

Wednesday, October 21, 2009

In-game advertising of Puma in Wipeout Pure

An example how ingame advertising should NOT be done... Incredibly annoying, pushy, repetitive and non-creative. This is terrible.

Speedball 2 - Tournament Trailer

Great opportunities for futurebrands like Puma, Rexona or NIVEA Silver I would say!

Check for more information

Tuesday, October 20, 2009

Atari 2600 commercial - The Fly (Yars' Revenge, Asteroids, etc., 1982)

A real old and dull atari commercial - classic though. As if he is using Project Natal from Xbox!

Commodore 64 - Original Sound

This is impressive! - The translation of TV hitseries into a commadore 64 sound card ;-)

Can you guess which TV hit series I mean?

Crockett's Theme (Miami Vice)

Wednesday, October 14, 2009

Did You Know 4.0

I didn't ;-)

Video Gaming Trends

Interesting trends in the US market

Saw : The Video Game - Official Trailer [HD]

Not the best game to be expected - IGN gave it a 7,5, but for the fans of the gore-filled filmseries the game could be fun to play anyway.
It's build on the Unreal engine (how many have not ;-) and it will probably feel cool to walk around (virtually) in the most of the film settings...

Another contest... The worlds Best Ingame FPS Character!

Instead of Idols, Amerika's Next Top Model, The Greatest Dancer, The Best Ice-Skater, Musical Star or Celebrity Chef... here's the Celebrity knockout for: THE BEST FIRST PERSON SHOOTER GAMEHERO!

Have a look if you have 11 spare minutes...

Nielsen Research past 6 months Console Gaming


Nielsen video game data released today shows that Video Gamers are playing more this summer than last. Total video game console usage minutes in June 2009 went up 21% from the the previous June. The average console gamer played 768 minutes on consoles during this year’s June reporting month.

Other notable trends from June 2009 show:

* Video game consoles are not just being played by kids – just under 50% of gameplay came from adults 18+
* Teenagers 12-17 have the largest percent of play, which accounted for 25% of gaming in June
* Xbox 360 and PS2 are now neck and neck in terms of minutes played per month, yet June data shows Xbox 360 is the most active console, with the 6-month trend show Xbox 360 with the highest active users

* PlayStation consoles tend to be more gender neutral than other consoles. Xbox 360 continues to skew more male and Wii continue to skew more female.

* More Americans are playing the newer consoles. Nielsen data shows that current generation consoles, such as Xbox 360, PS3 and Wii, made up 50% of total share of minutes in June 2009, while last generation consoles, such as Xbox, PS2 and Gamecube, made up only 31% of total minutes. Use of older gaming consoles (PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.) made up the 19% balance of usage minutes for the month.

In-Game Advertising "Facts are Stubborn Things..." - Microsoft Advertising Blog - Microsoft Advertising Community

In-Game Advertising "Facts are Stubborn Things..." - Microsoft Advertising Blog - Microsoft Advertising Community

Fact #1: In-game advertising is thriving.

Industry reports indicate that in-game advertising will continue to rise with research from Screen Digest estimating the global in-game advertising market will reach $1 billion by 2014.

Fact #2: Gaming connects brands to valuable audiences.

Gaming is one of the fastest growing global entertainment forms and marketers recognize the unique opportunities it presents to reach the holy grail of advertising - the elusive male 18-34 demographic who spend less time watching TV and more time playing video games.

Fact #3: In-game advertising works.

Research in North America indicates that in-game advertising is a highly successful medium for brands. Since 2006 Interpret Research and Nielsen Research have conducted over 80 studies across more than 30 clients' campaigns in 15 different industries on the Massive network. Using the data collected from this research we've created in-game advertising norms on brand recommendations and recall. We've continuously seen positive trends on these norms and 2009 is no different:

* Average brand recommendation lift scores are currently 29% ahead of the 2008 norms.
* 72% of gamers recall seeing ads for brands in-game - a 20% increase in average ad recall from a year ago.
* 65% of gamers agree that in-game ads stand out more compared to other forms of advertising (online, print, TV), an 18% increase from 2008.

Fact #4: In-game advertising is measurable, inexpensive and easy to do.

As with other forms of digital advertising, in-game key metrics available to advertisers include reach and impressions, time and duration of exposure, day part and geography. For the second consecutive year, ad impression processing and reporting across the Massive network has been accredited by Interactive Media Services Group Ltd. Massive was the first in-game advertising network to undergo a third party audit process and we remain focused on responding to market needs for more accountability. The industry is focused on driving the development of standards in collaboration with the IAB Games Committee to drive this progress and have just released In-Game Advertising Measurement Guidelines.

Fact #5: Gamers like it.

In order for an ad to be incorporated into a game, the ad needs to enhance the entertainment value of the overall game experience, never detract from game play, and add realism to the game - meaning, ads in games are integrated in locations where one would expect to see ads in real life. Our process of integrating ads is done with gamer satisfaction being the most important criteria, and Massive makes sure that every new in-game ad goes thru extensive testing with gamers prior to placement.

Tuesday, October 13, 2009

Playstation Home Diesel Clothes

Check out the latest collection of Diesel clothes available in PlayStation 3's virtual world Home - Really cool.

Prices vary between 0 and 1,5 euro's.

This video is consumer generated - just so you know...

Grand Theft Auto Coca-Cola commercial HQ

Very funny adaptation of the Grand Theft Auto game environment into a commercial. I am not sure whether Rockstar / 2K Games knew about this upfront though...

Another Perfect World - 30 minutes Preview

An interesting documentary about virtual worlds and MMO's (massive multiplayer online games)

Monday, October 12, 2009

All Your Base Are Belong To Us

A legendary viral message spread over the internet in 2000... someone set us up the bomb - SURRENDER - ALL YOUR BASES ARE BELONG TO US!

An Asian game full with hilarious misspellings... Enjoy!

Wednesday, October 7, 2009 - App Store Surpasses 2 Billion Downloads, Games Largest Category - App Store Surpasses 2 Billion Downloads, Games Largest Category

Apple's App Store surpassed the 2 billion download mark, the company announced Monday, as the total number of available apps exceeded the 85,000 mark.

The App Store reached that milestone just over a year after its launch. Apple CEO Steve Jobs said that the download figure includes "half a billion apps this quarter alone," indicating continuing acceleration of App Store adoption.

The App Store is a digital download service provided by Apple, usable with the iPhone and iPod Touch platforms. Apple's handheld devices have become a hotbed for game developers both large and small – out of the 85,000 available apps, about 16,000 are games, according to a report by mobile tracking firm Mobclix (spotted by VentureBeat).

That makes games the largest category on the App Store. The category with the second-highest number of apps is Entertainment with around 13,000 items. Other categories, from large to small, include books, utilities, travel, education, lifestyle, and reference.

Market Key and Interpret are holding webinars on Ingame Advertising - Don't miss them!

Subscribe and follow future webinars by clicking on this link MarketKey

Thursday, October 1, 2009

IAB defines ingame advertising guidelines

The IAB has defnined guidelines for ingame advertising together with partners like Google, Microsoft and Sony PlayStation.

The guidelines can be downloaded here at the bottom of the page.

Wednesday, September 30, 2009



Version 3 of America's Army game has been released. With 10 million users worldwide, 5 million basic trainings done and 20.000 active users per day you might say this advergame is a great success. It's a simulation game where gamers can learn their first steps in army training and warfare.

Assassins Creed II - New video's

One of my personal favorites. Unfortunately not very suitable for ingame advertising, but please check out the high level of stunning graphics and gameplay. It's historical!

Sunday, September 27, 2009

Silent Library TV Show

Just some fun to start the week with, legendary Japanese TV from the 90's...

Command and Conquer 4 announced - Battlecast primetime

Friday, September 25, 2009

Did You Know?

Some interesting facts about life in the digital age we live in.

Wednesday, September 23, 2009

Today's Gamers research 2009 - THE RESULTS

Herewith all the slides I am allowed to share on the Dutch market [in Dutch].
Soon I will share the other countries USA, United Kingdom, France and Germany

And of course I will include my conlusions in comparison to 2008.

Monday, September 21, 2009

Old school games for BlackBerry

Good to see that other Mobile phones are supported with games as well. With Apple announcing it has 21.000 games available at the appstore, Nokia, Samsung and Sony opening an applications portal shortly (Sony already has, but it's not filled with great stuff yet...), now Blackberry can add a stunning 2 extra games to their list, developed by legendary Taito.

Japanese game publisher and developer Taito announced that it has released a pair of new titles for BlackBerry devices. Space Invaders and Bust-A-Move are now available for download from the BlackBerry app store for $4.99 each.
Space Invaders is an emulated port of the company's seminal 1978 arcade game. The classic shooter challenges players to repel screenfuls of invading alien creatures using a cannon that can slide across the bottom of the gameplay screen.

The BlackBerry version of Space Invaders includes the original monochrome version of the game, as well as later releases that feature color displays.
Bust-A-Move is a BlackBerry adaptation of Taito's long-running bubble-bursting puzzler series. Players must aim and launch colored bubbles to create matches and combos in a single-player puzzle mode and a competitive Vs. mode.
Both games are playable using the BlackBerry's touch screen. An alternate control method using the device's number keys is also available in both titles.

Sunday, September 20, 2009

Second Skin documentary about MMO players

Friday, September 18, 2009

Mobile Monday 2009 - a video

OnLive: The Future of Video Games

OnLive: The Future of Video Games

An innovative and very interesting concept is Onlive, which delivers a new way of gaming.
Without necessarily having a top gaming PC with the latest 3D videocard, Onlive offers Topgames playable online through broadband internet with even a fairly simple laptop or Mac!

I am curious if this will succeed in the near future, I definately hope so!

Tuesday, September 15, 2009

Gaming Research

Please share your opinion on this topic on the statements below (please ad your date of birth):

Statement 1. Games can be used as a marketing tool
Statement 2. Games can be used to test products virtually in games, like done with Renault Megane and Need For Speed

Statement 3. Promotional advertising in games is no problem as long as it is either relevant for me as consumer or done in an appropriate manner (fitting the game and surrounding)
Statement 4. I would download free games and free mods even if I know they are produced by brands (like Adidas, Axe, Diesel, Sony, etc.)
Statement 5. I would promote good sponsored games or advergames to friends and send emails about it to them.

LEGO Club TV : BrickWorld part1

Perhaps not (just) digital gaming, but Lego has an extensive gaming community on their website as well, besides Lego Factory - an interactive application with which you can create your own favourite structures! It's amazing!

Check the website here

Renault New Megane Coupe Commercial

And here is the Renault Megane commercial. The sound is very bad, I think something went wrong uploading the file.

I find it remarkably that there has not been made any use of the spectacular images and video's that could have been made of the ingame driving experience... use crossover whenever you can - I say...

Need For Speed Undercover - Renault Megane Coupe Trailer

Nice (but very short) trailer of the Renault Megane in EA's Need for Speed: Undercover. Plenty of consumer generated movies as well on Youtube by the way...

Monday, September 14, 2009

An ingame Marriage Proposal in Fallout 3 Mod

Brilliant to see that a girlfriend asked the Fallout Mod community for help in asking her boyfriend to marry her through an ingame scripted event. Fantastic!
And even in the Chrysler building (1:54 in a post nuclear setting).
Skip to 6 minutes if you want to see the proposal.

Jobs: iPod Touch is a games machine | Casual games | News by

Jobs: iPod Touch is a games machine | Casual games | News by "Steve Jobs has stated in the clearest terms yet that Apple is to market its iPod Touch as a dedicated games device – and considering how the company has so successfully dominated the MP3 and mobile phone markets, the news will surely be met with concern at both Nintendo and Sony.

Jobs also confessed that last night’s price drop for the device positions it directly at the mass-market – a sector that to date Nintendo has courted with great success.

“Originally, we weren't exactly sure how to market the Touch,” Jobs told The New York Times. “Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine.

“We started to market it that way, and it just took off. And now what we really see is it's the lowest-cost way to the App Store, and that's the big draw.

'So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.”"

Is it “OMG Finally” for Augmented Reality?: Interview with Robert Rice  | UgoTrade

Is it “OMG Finally” for Augmented Reality?: Interview with Robert Rice | UgoTrade

Everything you ever wanted to know about Augmented Reality is stated here.

In an interview with Robert Rice.

Friday, September 11, 2009

The Cool Hunter - Ads

The Cool Hunter - Ads

Just some cool inspirational images on The Cool hunter.

Thursday, September 10, 2009

Global Conflicts Portal

Global Conflicts Portal

A serious game to inform people in the field of child soldiers.

Heavy stuff!

Monday, September 7, 2009

Will It Blend? | Presented By Blendtec

Will It Blend? | Presented By Blendtec

A great example of an online hype - Will it blend!?

I never watched these video's, but it's great - useless - timeconsuming content... ;-)

I am wondering which blender he uses! And also which blender-brand dares to sponsor him - haha.

Sunday, September 6, 2009

Home - In Game Advertising Webinar

Home - In Game Advertising Webinar

Join an online event and discussion about ingame advertising in a series of 7 events upcoming months.

Check the link to subscribe to the events.

Friday, September 4, 2009

Nuon Solar Challenge

Nuon Solar Challenge

The Nuon solar Challenge, a nice extension of the real race, not too realistic to be honest...

I didn't know a road could be that linear!

With more budget I am sure it could have become more remarkable and notable.

Too bad.

In-game advertising study by 11 Prozent

In-Game Advertising works – if all parties involved observe the rules. Brands such as VW, Jack Wolfskin and Coke Zero already benefit from high recognition rates. Poor placement, on the other hand, may cause complete disregard for an ad, as Puma had to experience in the artificial testing environment. Gamematrix’ experimental eye-tracking analysis reveals the strengths and weaknesses of the medium. The study proves that it is not enough to be constantly present in the field of view – placement and design are the key elements for the success of in-game advertising. Taking the collected data as a basis, the researchers offer some essential guidance to the advertising and games industries.

Erding, August 25th 2009 – The analysis, which was carried through by gamematrix, the research department of 11 Prozent Communication, and the University of Offenburg, shows that in-game advertising can be effective – under certain conditions. “Product advertising only works in context with the brand, otherwise it remains unnoticed”, says Carsten Szameitat, research leader gamematrix, managing director 11 Prozent Communication. “Brands strongly benefit from in-game advertising as their recognition rates increase by 30 percent.” Thus, advertising in computer games is well suited to convey an image and to bring the brand to mind.

The following effects could be identified during the analysis:

- Money spent on games: About 60 percent of the respondents stated that they played computer games but did not spend any money on games.
- The average player prefers to play offline on a PC and in single-player mode.
- A memory test showed that brands represented in a game could be remembered faster after playing the game than brands, which were not represented.
- Popular brands could even be linked to their appearance in the game. Volkswagen for example reached a memory quota of 84 percent.
- Some probands believed to have recognized advertisings that did not appear at all. The respective brands might consider this for future advertising activities.
- Despite being constantly present (31 placings), the brand react was barely noticed and did not achieve more than 20 percent of the attention VW achieved with only one strong placement. This clearly shows the enormous influence of placement on the effect of an advertisement.
- The poor performance of badly placed ads also became obvious in the soccer game. Well-placed brands achieved twice the amount of advertising fixation than Puma, which was barely noticed because of its unfavourable placement in the artificial testing environment.

More information on:

PUMA and Forza 3 team up!

Microsoft has announced it has signed a deal with PUMA to ensure “prominent PUMA branding” in Forza Motorsport 3.

What seems like a strange partnership actually makes sense – PUMA makes motorsport footwear and accessories as well as sponsoring racing teams from F1 and MotoGP, including Red Bull and Ducati Corse.

The deal includes a number of cross promotional initiatives including exclusive Forza preview nights in selected PUMA Concept stores and regular Forza 3 content for Oh, and there’s the limited edition Forza branded shoe. Which we expect will be popular.

“The Forza Motorsport association is the perfect fit for our brand,” said PUMA’s Antonio Bertone.

“This partnership enables us to capitalize on the energy and excitement that accompanies a huge release such as Forza, and push the PUMA Motorsport brand into a new and exciting arena. We’re delighted to be working with Microsoft on this.”

This is not the first instance of in-game branding – last year’s Mercenaries 2 features real world ads on in-game billboards while, more recently, the PS3 version of Fight Night Round 4 contained prominent ads for the film Bronson.

Below an example how Puma should NOT do ingame advertising...

Wednesday, September 2, 2009

Online game Hexxagon (ѕЭЫРЩЭ ШУаР іХЪбРУЮЭ)

Online game Hexxagon (ѕЭЫРЩЭ ШУаР іХЪбРУЮЭ)

Nothing beats a nice game of Hexagon - a Classic.
Great ways to advertise on this one!


Unlock Xbox presented by Doritos - Dream it, Build it, Live it

Unlock Xbox presented by Doritos - Dream it, Build it, Live it

Doritos challenges creatives in the US to produce their own game idea and have it developed by Xbox.

How is that for Consumer Generated Content!

Monday, August 31, 2009

Wipeout preload advertising gone wrong...

Here's a typical example of how ingame advertising can go wrong and even more importantly - how the online generation reacts to this misstep.

Wipe Out HD features ingame advertisement of some US bank (seems non relevant to me within the world of a futuristic racegame). During the loading time of a level the commercial features and apparently an individual (consumer) was curious whether the loading time would be faster or slower with or without commercial... surprisingly the loading time was longer... check the video and read the reactions on Youtube.