A very cool way of using augmented reality for a virtual product experience. When you print out the Marker Z4 and put it in front of your web cam, the new Z4 comes to life on your desk!
This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
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