Tuesday, April 21, 2009

Definition of the word: GAME

Hi there,

after many interviews with - amongst others - Microsoft, Nintendo and Sony PlayStation, I would like to try and form a definition of the word 'Game' as used in my upcoming book about Gaming & Branding.

Please feel free to argue and discuss this with me as I feel this will enrich the definition.

Game: a non productive, digital, interactive software program with clear goals, rules and
dynamic content or plot development. Played voluntary on hardware like a pc, console, TV or handheld device.

Please share your feedback.

Thursday, April 16, 2009

Red Button - Don't push!

One of the simplest, best interactive 'games' I ever came across.
If you have 5 minutes, push the red button, you will laugh your ass off....

Red Button - Don't Push

More news on gaming & branding shortly - I am currently doing so much research and so many interviews I hope I can stop in time to start writing the book! ;-)