This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Thursday, November 19, 2009
America’s Army Extremely Effective Recruitment Tool - Technology
America’s Army Extremely Effective Recruitment Tool - Technology: "'30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined'."
Below some more screenshots to show you what the game is about.
Or go to: www.goarmy.com
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