Sunday, October 31, 2010

Universal Mc Cann Wave4 - Social Media study

Wave 5 has just been released with more insight on digital consumer behavior. For people who missed last years presentation, check the one below. Wave 5 will soon be posted!

Wednesday, October 20, 2010

Microsoft Kinect Xbox 360 Experience in Florida

We were invited to test the Xbox Kinect in Florida USA - this is a short video of that experience.

Friday, October 15, 2010

Wednesday, October 13, 2010

Short holiday

I'm on a short psychic relief to relax in Florida tomorrow.

Probably no posts for the upcoming 10 days, but we'll be back rockin October 26th!

Meanwhile I will try to save lives... ;-) 

Friday, October 8, 2010

Heavy Rain - Official E3 Trailer [HD]

Heavy Rain released today... very cinematic, quite exciting!

Tuesday, October 5, 2010

PlayStation inspired by iPhone games?

We recently received a press release that PlayStation will celebrate their 15 year birthday by bringing 'mini-games' to the PSP-GO and PS3 game portal. Angry birds being one of the featured games (best sold iPhone game these days). They must have read the latest Distimo report where we read that most sold apps for iPhone are games (55% of all applications) whether paid for or free.
As now almost all people on this planet have embraced playing games as a way to spend their leisure time, the gaming industry is more booming than ever and everyone wants a piece of the pie of that MASS leisure gaming market.
After copying the alternative controlling method of the Wii by PlayStation (Move) and Xbox (Kinect) they are apparently looking out to use the iPhone for a fair benchmark and I can't say I blame them! ;-)
iPad and interactive tables will soon take over the 'Parlor-game' market and physical board games seem to have seen their end... so you might want to hold on to your Monopoly, Trivial Pursuit and Catan boards!
Here's a short list of the most popular PlayStation Mini's:  

Young Thor
Supermarket Mania
Laughing Jackal
Alien Zombie Death
Monsters (Probably) Stole My Princess
Blast Off
Game Atelier
Flying Hamster
Rocks N'Rockets

Games for change management presentation at Aviadrome Lelystad during the DAG meeting

We show the first build of the game that GameWise is developing for Air Cargo Netherlands and Schiphol Airport at the Dutch Aviation Group event in Lelystad

Monday, October 4, 2010

De conversation manager at Marketing innovation

Check out this SlideShare Presentation of Steven van Belleghem to learn how Social Media can be used for branding objectives! Great examples from a great - bestselling - book!
De conversation manager at Marketing innovation
View more presentations from steven van belleghem.

The most remarkable notes according to humble me are:

Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.

Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for.... 1,2 BILLION dollar!

Did you know that every 8 seconds, there is a new Facebook user?

Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!

Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.

In a time where we see about 3.000 logo's, ads, commercials and other commercial messages it's time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.

Research shows that advertising messages only stick in two situations:

1. You either own an item of this brand
2. You are planning on buying a product of this brand

Brand Identification is key. 

Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!

Universal studio's used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn't sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio's in Orlando (and I am going there within two weeks!).

Central question when starting a conversation with brand fans about your brand is: "What should people share about your brand with their friends?"

Nice quote to explain behavior of the digital consumer: "What happens in Vegas, sticks on Facebook!"

Keep that in mind!

To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.

1. Listen 
2. Ask Questions 
3. Be Open 
4. Be Honest 
5. Be Personal (don't speak to the crowd, speak to a person) 
6. Engage your Fans and build Relationships!

Twitter: discover what's new in your world

Find out how to use Twitter in the Future!