Monday, November 30, 2009

Social Media ROI: Socialnomics

Digital Natives - Session 6 - The Future of the Web

Interesting vision on where it all goes to according to these Belgian visionaries. I can agree to most of it and will describe in my book that the internet will solely be the connector of all devices in the future and most devices will be compatible and exchangeable...

Sunday, November 29, 2009

Thursday, November 26, 2009

Alfa Romeo MiTo _ In-game Advertising


The Alpha Romeo Mito's new commercial is definately game-inspired, hereby some ingame advertisement billboards... not the best way in my opinion, but feasible...

Monday, November 23, 2009

Love - Bjorn Borg


Love - Bjorn Borg
Great interactive video and potentially viral video from Bjorn Borg... it's not my face though ;-)





Let them sing it for you


Let them sing it for you

A VERY COOL and interactive webtool that SINGS YOUR MESSAGES!


Check it out - it's really great fun!


Massive (Microsoft) reveals ingame advertising results



From Marketingmag.com: Microsoft’s in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients’ in-game advertising spend.

JJ Richards, Massive general manager, said the question is whether gamers take action after encountering ads during play.

"We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement. But, what we didn't know was the correlation between in-game ads and consumer action."

Microsoft will combine its anonymous ID data, common across Xbox LIVE and Microsoft’s web properties, with user data from comScore’s panel of two million to determine whether panelists who saw in-game ads subsequently visited brand websites, searched brand-related terms, or engaged in any other online behaviours valuable to advertisers.

comScore has conducted some preliminary research using this new methodology on some recent in-game Massive campaigns. The results were heartening for the company, consumers exposed to in-game ads for:

* TV shows were 280% more likely to visit a TV channel's website
* 57% more likely to visit a movie rental brand's website

* 17% more likely to visit entertainment sites after seeing ads for a particular movie, and

* Consumers exposed to related ads were 125% more likely to search for a movie rental brand

Friday, November 20, 2009

Let Them Play With Your Brand

This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out!

Beat The Devil (BMW Short Film)


Another way to promote your car... Put GREAT actors and celebreties in a 10 minute plotted film, directed by Tony Scott (amongst others) where your brand plays a minor part... and hope for VIRALITY!

I would rather play the game, but still - it's done in a very cool way!

Hotel Modern - Reception

Hotel Modern - Reception

Very interesting website and art work...


Thursday, November 19, 2009

America’s Army Extremely Effective Recruitment Tool - Technology


America’s Army Extremely Effective Recruitment Tool - Technology: "'30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined'."
Below some more screenshots to show you what the game is about.

Or go to: www.goarmy.com



Tuesday, November 17, 2009

Assassin's Creed - Lineage (Part 1)

To promote the newest Assassin's Creed, a short film is made - check out the first part and find the other two as well on Youtube.

Monday, November 16, 2009

Red vs Blue - ingame comedy thanks to HALO




Wednesday, November 11, 2009

Daily News - Study: More Brand/Product Awareness From In-Game Advertising - TAXI: The Global Creative Network


Daily News - Study: More Brand/Product Awareness From In-Game Advertising - TAXI: The Global Creative Network


Shamelessly copied from www.designtaxi.com:
03 Nov 2009
NeoEdge, the leading total solution provider of advanced digital media services in casual games for the PC, announces the publication of a study conducted by Frank N. Magid Associates to examine techniques to maximize advertising effectiveness within online casual games.

The study, fielded this year, utilized a control and exposed methodology and included a sample of more than 3,000 U.S. game players on the NeoEdge video advertising platform who were exposed to video advertisements from a leading online retailer. The research shows that video advertising displayed during gameplay sessions results in 5X increases in brand awareness and 3X increases in new product awareness. This is particularly compelling for companies seeking to reach the female market as 63% of the game players on the NeoEdge platform are women.

With the growing size and impact of casual gaming as an entertainment medium and the increasing importance of online video advertising as part of media buys, this study was commissioned to help advertisers better understand how to maximize the effectiveness of their online advertising dollars within the context of online casual games.

Dan Servos, CEO of NeoEdge said, "Previous studies have proved the deep level of engagement and positive emotional reinforcement that online casual games deliver. We wanted to conduct a study that would validate for advertisers the power of combining the uniquely engaged and receptive audience of our casual gamers with a television like, interactive video advertising solution delivered online. Clearly, online video ads shown using the NeoEdge platform during casual game play have a tremendously positive impact for brands. In fact we'll guarantee it."

NeoEdge provides the only digital media services platform that dynamically, safely and securely inserts high performing full-screen video mid-roll ads, overlay ads and sponsorship elements during premium gameplay.

The NeoEdge services platform also generates valuable, loyal consumer communities through sponsored social rewards in existing casual download and online flash games. Third party research, rich analytics & repeat advertiser campaign results demonstrate that NeoEdge delivers the best brand engagement performance available in the online game market today.
Read NeoEdge / AG articles on Taxi

* Study: More Brand/Product Awareness From In-Game Advertising

Game-art in the streets: Tetris!




An inspiring piece of wall-art in Rotterdam, one of the most multi-cultural Dutch cities. A great piece of work where Tetris was inspiring to the artist Giuseppe Licari. The blocks have been changed into flag representing all nationalities.


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Tuesday, November 10, 2009

The Great Flu

The Great Flu

Could you BE anymore actual!?

Play the game and find out how YOU can fight the flue....


Thursday, November 5, 2009

Kia Soul - Massive In-Game Ads

Not necessarily my way of ingame advertising, because this is still logo pushing without adding anything for the consumer... still - it works according to Massive's latest effectiveniss reports. Check Massive.com or visit www.brandnewgame.nl and make an appointment for more information.

Massive: The Future of In-Game Advertising

This is what Massive promises on gamevertising - there's a game for everyone!

Wednesday, November 4, 2009

Webinars on Ingame Advertising & Gamevertising




Check out a cool presentation on ingame advertising by Massive / Xbox.

You have to leave your contact details to be able to log in.


Next session is next week on Tuesday! - Don't miss it!

WEBINARS

Bart Hufen presented at the Marketing Information Event in Rotterdam



Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool - of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for Bol.com would be something with gaming.... I am not making this up!

My presentation was about the future of branding, which comes basically down to:

1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers

Apart from that I described the gaming industry and the 'gamer' - sharing three slides from Today's Gamer research by TNS-NIPO.

In the end I showed 5 cases, which are also available at BrandNewGame/cases

If you wish to check out my presentation go to the 'news' section from next week.

Tuesday, November 3, 2009

Mario and Princess Sex Tape (not for children)


Great advertising options for VIAGRA! - Mario, mario, where art though Mario! - Or was that Romeo....?