Thursday, December 31, 2009

New BMW Z4 in 3D on your desk... top

A very cool way of using augmented reality for a virtual product experience. When you print out the Marker Z4 and put it in front of your web cam, the new Z4 comes to life on your desk!

Thursday, December 24, 2009

PlayStation Home had 10 Million unique visitors in 2009

PlayStation reports 10 million visitors to their virtual world 'Home'. Apart from that they plan to install an MMO portal (massive multiplayer online) to facilitate playing games through the Sony network (and PlayStation servers of course). They must be working on new business models like paid servers, monthly subscriptions, video on demand and micro transactions in MMO. If you like to see a case about Micro transactions check this website: BrandNewGame

Check CASE: "Diesel Store in PlayStation Home".

For more about Sony PlayStation & Home follow the link below.

PR Newswire

Tuesday, December 22, 2009

Mobile Advertising 2020 Vision from Ogilvy and Acision

Basically they apparently share my vision that in the future all media merge. The central concept is used to create 'content' that reaches out to consumers through certain channels in a specific context... More to read HERE:

Johnnie Walker - The Man Who Walked Around The World

The incredible true Brand Story about Johnnie Walker...

Wednesday, December 16, 2009

Forrester research on digital consumer behavior

Tuesday, December 15, 2009

Amazing landscape comparison Crysis Engine

Can you determine the difference? Which of these sceneries is computer generated?
Posted by Picasa

Game in a banner: a Bannergame!

A very cool example of a game integrated in a banner. Not necessarily new, but very well executed. You can play realtime versus other players on 5 different websites.


New 'fireworks-campaign' to keep kids from blowing themselves up...

Is it funny?

I am not sure...


Friday, December 11, 2009

Transmedia Storytelling - Henry Jenkins

Check out this blog of MIT professor Henry Jenkins.

He also believes that Content is the central starting point for Digital Interactive Branding. Creative Concepts should be the Centre and (Digital) Channels should be selected that are most suitable for Connecting and Communicating with your Consumer.

I cannot help the amount of C-words... by the way ;-)

Extreme Gaming with an Epson Projector

Cool promotion for your Brand! Digital Interactive Branding to the MAX with a real life guerilla twist!

New interactive display opportunities from MIT

Will 3D TV ever come to the commercial markets? I think it might take at least another 10 years, since LCD and plasma just recently invaded our households (45% penetration in Benelux)...

Social Media discussion with Key people of Second Life, Myspace, Facebook and Linked in

It almost looks vintage but this is a GREAT discussion about social networks when Facebook was just three years underway...

Follow this link: FORA TV

Speakers are:

Robin Harper - Second Life
Shawn Gold - Myspace
Mark Zuckerberg - Facebook
Reid Hoffman - LinkedIn

Thursday, December 10, 2009

Brand New Game Digital Interactive Branding

This is a brilliant way of looking at new media. Forget all you knew about Media and check out this presentation about Digital Interactive Branding!

Gears of war (mad world) - a consumer generated videoclip

And here the same song with a video game clip edited for Xbox.

Mad World - Gary Jules {music video]

The perfectness of simpleness... this video has been watched 17.683.623 times... on 10th of December 2010. It's really moving.

Monday, December 7, 2009

Call of Duty: Modern Warfare 2 Launch Trailer (Official HD)

Amazing graphical quality!
Hopefully in the future we can fight war through computer games instead of in-real life!

200 Jokes to tell in a bar - thanks to Cobra

Real funny iPhone app, put your iPhone in front of your face and pretent to tell 200 jokes, previously recorded by comedians... sponsored by Cobra Bear

Sunday, December 6, 2009

Rexona Robot plays Wii Fit

I am not sure wether this is consumer generated or successfully seeded by Unilever / Rexona..., but it looks great!

Friday, December 4, 2009

Susan Boyle is number 1 in America

This is a great example of how authenticity and a genuine good product (her voice) can lead to world fame these days!

Social Media redefined and structured!

Finally a comprehensible layout of all digital interactive media. Nowadays it's hard to know what to do on the web.
If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame

Wednesday, December 2, 2009

Robin Williams The Gamer latenight Call Of Duty

If even he is a gamer? Who is NOT playing games these days?!

Average profile of gamers, once more: 35 years old, both male and female (50-50)...