A very cool way of using augmented reality for a virtual product experience. When you print out the Marker Z4 and put it in front of your web cam, the new Z4 comes to life on your desk!
Thursday, December 31, 2009
Thursday, December 24, 2009
PlayStation reports 10 million visitors to their virtual world 'Home'. Apart from that they plan to install an MMO portal (massive multiplayer online) to facilitate playing games through the Sony network (and PlayStation servers of course). They must be working on new business models like paid servers, monthly subscriptions, video on demand and micro transactions in MMO. If you like to see a case about Micro transactions check this website: BrandNewGame
Check CASE: "Diesel Store in PlayStation Home".
For more about Sony PlayStation & Home follow the link below.
Wednesday, December 23, 2009
Just for laughs...
And what a beautiful song it is!
Tuesday, December 22, 2009
Basically they apparently share my vision that in the future all media merge. The central concept is used to create 'content' that reaches out to consumers through certain channels in a specific context... More to read HERE:
The incredible true Brand Story about Johnnie Walker...
Wednesday, December 16, 2009
Tuesday, December 15, 2009
A very cool example of a game integrated in a banner. Not necessarily new, but very well executed. You can play realtime versus other players on 5 different websites.
Is it funny?
I am not sure...
I am not sure...
Friday, December 11, 2009
Check out this blog of MIT professor Henry Jenkins.
He also believes that Content is the central starting point for Digital Interactive Branding. Creative Concepts should be the Centre and (Digital) Channels should be selected that are most suitable for Connecting and Communicating with your Consumer.
I cannot help the amount of C-words... by the way ;-)
It almost looks vintage but this is a GREAT discussion about social networks when Facebook was just three years underway...
Follow this link: FORA TV
Robin Harper - Second Life
Shawn Gold - Myspace
Mark Zuckerberg - Facebook
Reid Hoffman - LinkedIn
Thursday, December 10, 2009
This is a brilliant way of looking at new media. Forget all you knew about Media and check out this presentation about Digital Interactive Branding!
And here the same song with a video game clip edited for Xbox.
Wednesday, December 9, 2009
Monday, December 7, 2009
Amazing graphical quality!
Hopefully in the future we can fight war through computer games instead of in-real life!