This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand.
Or visit www.brandnewplayground.com for more information about my book!
Thursday, October 1, 2009
IAB defines ingame advertising guidelines
The IAB has defnined guidelines for ingame advertising together with partners like Google, Microsoft and Sony PlayStation.
The guidelines can be downloaded here at the bottom of the page.