Quite amazing: consumers generated virtual trucks (even with Heineken and Aldi advertising on them) for a modification of the game Grand Theft Auto: San Andreas. There are almost one hundred trucks in this film made by German people that just love the game and ... trucks.... wow. Games can have such a committed fan base...
This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Wednesday, October 28, 2009
Grand Theft Auto San Andreas: Truck And Trailer Mods
Quite amazing: consumers generated virtual trucks (even with Heineken and Aldi advertising on them) for a modification of the game Grand Theft Auto: San Andreas. There are almost one hundred trucks in this film made by German people that just love the game and ... trucks.... wow. Games can have such a committed fan base...
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