Friday, December 31, 2010

Wishing not ALL of your dreams come true in 2011!



Since life can be largely compared to games or the other way around I hope that you will not achieve all your goals. Purpose is the most important thing in life. It is what keeps you going and keeps you developing yourself into a better (or worse) person. It helps you to continuously aim higher and get closer to achieving whatever you wish to achieve.

Therefore I hope not all your dreams come true in 2011, because you always need something to wish for. But keep setting goals and keep on dreaming, because hope and purpose is what helps you to reach the next level!

Thank you very much for following me in 2010 and I hope to keep on inspiring you in 2011 with new cases and projects I have been involved in. My next goal is to have my book translated into English and to undertake some great projects with some really nice clients.

Furthermore I am thinking about an iPad application containing all the information you need on gaming and branding. Let me know if you think that's a good idea!

For now - be nice to each other and remain healthy!

Thursday, December 30, 2010

South park - Facebook Episode[HQ]



You can even play Yahtzee on Facebook and build your own farm! ;-) Like 60 million people have been doing the past year... I still find that amazing!

Friday, December 24, 2010

BrandNewGame presentation: Digital Interactive Branding

I have updated my earlier presentation about building brands in the digital era.
It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great (Jim Collins).

Other books I took inspiration from are The Tipping Point, 7 Habits of Highly Effective People, Conversation Management, Conversational Capital, Free, Authenticity, The Experience Economy and loads of TED talks and research from Distimo, Nielsen, TNS Nipo, trend reports (Science of the Times, Most Contagious 2010, Forrester) and many, many more web-based intelligence.

I have compiled all the information into 5 Brand Objectives that each Brand and Organization should follow to become (or remain) successful in the Digital Era.

The presentation also includes my vision on the internet (forget offline and online, below the line or above the line!).

The third part of the presentation includes the CoCha-model about which I have been presenting a lot in 2010. I have changed 'Consumer' into 'Communities' since we are all more and more influenced by what we do on digital communities (social media) and influence all our party-members as we share what we think is cool, relevant or an exceptional product.

Let me know what you think!

Wednesday, December 22, 2010

Battle of Branchage



This projection mapping is quite cool as well - as is the one below! ;-)

3D Projection Mapping



An incredible cool 3D Projection on a building. This is the future of visual entertainment if you ask me!

STUNNING!

Thanks for the tip @Kevin Megens from Artibite the leading motion graphic company in The Netherlands (Based in Utrecht) 

A Pot Noeldle Christmas - by Pot Noodle



A nice and somewhat funny motion graphic animation, but I cannot see how this should give me a positive attitude towards Pot Noodles let alone that I would buy it!?

Tuesday, December 21, 2010

IGN's Top 100 Game Developers: Games or Art?



According to the leaders of the games industry games in fact are art... And I must agree!

Kellee Santiago: Are Video Games Art?



An inspiring presentation by Kellee Santiago (That Game Company) explaining why games could be considered a form of art. That Game Company developed 'Flower' - a spiritual game if I may say so for PlayStation 3, currently one of the best downloaded game on the PlayStation Network

Monday, December 20, 2010

THE DIGITAL STORY OF THE NATIVITY - Jesus Christ!



Times change, but not our behavior if you look at communication and sharing stuff.

Check out this real funny video about Christmas

Thanks to @Lorence!

Saturday, December 18, 2010

Laat met je merk spelen is a X-Mas recommendation!



My book has been recommended as 'an excellent read between X-Mas and New Years eve'.

All readers that email me a summary of their opinion of the book will get a free presentation or an hour of hack & slash adventure with me!

Order the book below:

www.Kluwer.nl  

Friday, December 17, 2010

Coldplay - Don't Panic



Nice motion graphic / stop motion videoclip by ColdPlay

Augmented Reality: Introducing Word Lens



Another interesting innovation in augmented reality applications - a lens-translator for iPhone.

Quite stunning! Check out the short movie.

Vending Machines in Borderlands






Reload your weapons or upgrade your armor in Borderlands.
A great opportunity for ingame advertising if you ask me!

Funny thing is that I know a guy called Marcus that actually looks like the face in this picture!
Posted by Picasa

Wednesday, December 15, 2010

Funniest Ever Comedy | Dara O Briain | Video Games



The uniqueness of the art of video games well explained!

Dara Ó Briain describing Call of Duty, MGS, etc (New DVD)



A good laugh about playing games, finally a comedian that is a gamer! ;-)

Or...not...

Second Skin documentary about MMO players


My book hits the TOP 10 Management books by Kluwer



I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010.

Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 ;-)

This is the link to the English part of the website for my book (A Brand New Playground).

The book will unveil the latest insights in digital consumer behaviour, provides an overview of the games industry in the past 30 years, provides about 30 case studies categorized in product-, price-, place-(innovative distribution and micro-transactions), personnel and promotion-related objectives and presents three models how games can be used in the field of brand management and marketing.

 I hope you will enjoy it!





Tuesday, December 14, 2010

Moleskin-mini short film



What are your plans for 2011? Use your moleskin agenda to plan your future!

A very cool stop-motion film by Rogier Wieland

How to Unlock Your World With Foursquare



Especially for people that don't know what FourSquare is and what potential it has for retail brands (since it is location based) - check it out!
It's an ideal tool to increase footfall / traffic flow to your resellers (for brands) or stores.
You can give people random acts of kindness for checking in to that specific store and be remarkable!

Give give give and let the crowd spread the word instead of take take take and buy mediaspace to advertise a lie that no consumer will believe!

For more information contact Bart at BrandNewGame!

We will help you and give give give cool concepts that help to achieve your marketing objectives!

Monday, December 13, 2010

3D Lightboxes

impressive if you learn how this technique comes to live. The result looks cool, but once you hear 'how it's made' ... respect!


Making Future Magic: iPad light painting from Dentsu London on Vimeo.

More information about Berg and Dentse London is to be found here:

http://www.dentsulondon.com/blog/2010/09/14/light-painting/

Angry Birds Peace Treaty



the video is not THAT funny, but watched by over 2 million people and since it's about a game that has been played by more than 40 million people* - I thought I'd share it...

* 12 million played the full version and 30 million the light version.

Sunday, December 12, 2010

Rymdreglage - 8-bit trip





Real cool video with some good old 8-Bit music!

Bravo!

Monday, December 6, 2010

Trends 2011: The young generation - a historical overview!

My conclusion of this great video is that:

1. Young generations never change in behavior
2. We all want to make a difference
3. We still want to be individuals that belong to groups (which is a paradox ;-)
4. Nowadays we have unlimited options to claim 5 seconds of fame and leave a digital footprint
5. We want to share with our friends, relatives and connections what we do, when, where and how


We All Want to Be Young from box1824 on Vimeo.

The movie "We All Want to Be Young" is the outcome of several studies developed by BOX1824 in the past 5 years. BOX1824 is a Brazilian research company specialized in behavioral sciences and consumer trends.

This movie has an open license by Creative Commons.

Written and directed by Lena Maciel, Lucas Liedke and Rony Rodrigues.

Thanks:
Zeppelin Films

box1824.com.br

Games for Internal Branding: Microsoft Silver Line Society ARG



Microsoft used an Alternate Reality Game to encourage players (employees) to increase cooperative working. The puzzles had to be solved by working together before the 7th of december....

The strength of the execution lies in the fact that both virtual- and real-world elements have to be combined to achieve all goals... check the films to learn more!


Service in the Industry is not a Product Feature but a Business Model

This presentation show you how services can be sold as product-add-ons. Just like in my book it describes opportunities to sell services as product+ or upgraded products. Like a game with 5 extra levels (this was done during the presell period of the game R.U.S.E. for instance)...

Friday, December 3, 2010

Festival of Games

Games Anywhere:
How platforms, business and media are changing the way people play 
In two years' time more iOS games have been released than the total of all console games since 1980 - in fact, twice as many, with four times the number of Flash games on game portals, while games are entering the television and physical spaces too. 

Entitled "Games Anywhere" the 2011 Festival of Games event will be all about how the eruption of games in every sector of the consumer market has interacted the videogames business. The two-day Conference on April 28-29 will have a strong focus on convergence and transmedia, with the first speakers set to be announced shortly.

The games industry has been developing very rapidly over the last ten years, becoming one of the key dominant forces in entertainment. But with the introduction of social media and smartphones, plus the increasing penetration of high-speed broadband, games have expanded into new areas. From internet portals to television and from advertising to movies, the traditional console gamer is no longer the leading influencer of the industry.

Publishing and distribution take place across new channels, with new market players taking lead roles - but in this ever-changing landscape, it's still - even more so - all about games. "Since our inception in 2005 we have seen the industry shift from being publisher-driven to being consumer-driven," said Seth van der Meer, chairman of the Festival of Games. "This development has paved the way for online publishers, indie developers and transmedia developers to become the new and daring kids on the block."

This explosion of games into all areas of entertainment has created a host of new business models, new marketing methods and a changing view on publishing, distribution and retail. The Festival of Games will give you an insight into how you - as a director or marketeer - can leverage your success based on the examples of your peers. Industry leaders and seasoned entrepreneurs will share their stories, helping you to make the right decisions and to get the optimum return on investment.

Two days filled with discussions, lectures, keynotes and panels are the backbone of the 6th Festival of Games on April 28-29, 2011. A wide range of topics will be covered by thought-leaders from the international games industry. Speeches from industry icons that defined the present industry environment are combined with sessions from front-runners that will shape the future of the industry.

"The Games Anywhere theme really does tie into so many of the crucial aspects of development and business that our industry is facing, both now and into the future," said Phil Elliott, publisher at GamesIndustry.biz. "For anybody that wants to understand how to tackle one of the fastest-moving sectors there is, heading to the Festival of Games will be vital."

Expect sessions in the disciplines of Business and Finance, Marketing and Strategy, Art, Design and Production and Technology aimed at improving your day-to-day business. Once again, the Conference will be a gathering place for anyone who wants to make profit with digital games: The games industry executives will blend with influencers from TV, Broadcasting, Media, Telecoms, Investment, and Social Networks.

THE FESTIVAL OF GAMES
The Festival of Games takes place on April 28-29, 2011, at the Jaarbeurs in Utrecht (the Netherlands). The 2010 event attracted over 2000 visitors, with 180 companies from 25 countries.

The Festival of Games is the most effective games industry event, that combines a conference, an international matchmaking event, called Pitch & Match, a business Expo for trade visitors, and the largest games industry Career Fair of Europe. The Conference in 2011 is powered by GamesIndustry.biz.

The Festival of Games is organized by the NLGD Foundation and is made possible by the Dutch ministry of Economic Affairs, the province of Utrecht and the city of Utrecht.

See www.festivalofgames.org for more details.


Monday, November 29, 2010

3D Video Capture with Kinect



Since the Kinect camera is on the market, consumers are creating all kinds of cool applications to use the 3D Camera. This genius programmed a computer generated image of the room he is in... and he can actually look around, zoom in and more... nice!

I am looking forward to new innovations that will (actually) improve our lives and especially the lives of handicapped and elderly people...

Saturday, November 27, 2010

A Banner you just WANT to click on...

Check out this really funny banner... but euh... don't click it... unless you want to find out what the fun is...




Cool banner

Call of Duty: Black Ops Commercial - There's a Soldier in All of Us

Here's the US commercial for Call of Duty Black Ops, the fastest best selling shooter game of 2010

Swedish Army uses digital interactive media

A very effective combination of real-life and digital tools to assess and select new recruits for the army.

The video is quite self-explenatory, except for the Swedish intro... ;-)




Thursday, November 25, 2010

Games to support change management problems

Today my dear client Air Cargo Netherlands (Aniek) and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague (Den Haag ;-).

IJsfontein GameWise, Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e-learning elements in a series of three stunning games of which the first is soon to be released.

It all started end 2009 when Air Cargo Netherlands, Schiphol airport and the Dutch Customs approached IJsfontein GameWise with the question how a game could support their goals.

We sat down with them and decided to go into an 'analyse-fase' to determine if - and if so - how games could help to achieve their goals. Soon we discovered that this would be a really cool project and we have been working on it the past year, doing interviews with all the stakeholders within the logistic chain surrounding Schiphol. After the interviews BrandNewGame developed the first ideas which gameconcepts could be effective for their specific needs. IJsfontein is nearly finished developing the first game and I am very proud to have been working with them on this FANTASTIC project!

The presentation below will explain more about their specific situation and will give you insights how games can be used to achieve marketing goals.
The gametrailer for the first game is stated below:



Wednesday, November 24, 2010

400 monthly unique visitors!



I know this weblog is not yet the next Wired.com but I am very proud to announce that I currently have 400 unique monthly visitors according to Google Analytics with a refuge-percentage of only 10%
This means that people that come to my weblog are actually reading the content and got there because they wanted to (instead of getting there by accident).

So a BIG THANK YOU to all my 4.800 readers in the past year.

I hope my postings have been inspiring, helpful and fun.

Please join my group on Linkedin (called BrandNewGame) as well, if you with to receive weekly automated updates.

If you want to post articles yourself send me an email at barthufen@brandnewgame.nl

Let me know!

PS The girl in the shirt is NOT me. You can buy the T-Shirt at nerdyshirts.com 

Friday, November 19, 2010

Pritt Stick | Knutselwereld - Best Dutch advergame 2010



Yesterday I visited 'Game in the City' in Amersfoort (The Netherlands). I held a short presentation in the morning how games can be used as a marketing tool and after my presentation there where three case presentations by Flavour, Real & Soepel and Achtung!

During the day there where various presentations about games, serious games (I hate that term), social games (that one as well) and a lot of companies presentation their cool innovative products.

In the evening there was a dinner organized by Control-Online (sponsored by ABN AMRO) when the Dutch Game Awards were presented.

Little Chicken won the prize for best advergame. I also described this case in my book. It's really a fantastic gameconcept and well executed.

Below you will find another short impression of the award ceremony.

Bubble gum game at Game in the city



An incredible original game by students from Breda (The Netherlands) during Game in the City in Amersfoort. My best friend and collegue from Spilgames played the game while I was filming and impersonating Yoda...

Loads of opportunity for ingame advertising and branded content here!



Thursday, November 11, 2010

Lost Generation



This is INCREDIBLE and tear jerking... what a great story...

Wednesday, November 10, 2010

Calling 2.0 using phone for skype


Funny that a phone has to look like a phone according to this factory while i dont need a phone using skype to speak with people.

Friday, November 5, 2010

Doritos Game in the UK

A Stunning 250.000 people visited the Doritos UK website in 2009. The goal for consumers (within the game) was to find out the new name for a Doritos flavor.

Check out this video to learn more about the 'investigator-game' that Upset Media developed for Doritos.


Doritos iD3 CASE STUDY from Doritos iD3 on Vimeo.

The results:

 Nearly 1/4 million visitors to doritos.co.uk (already ahead of target)
- 25% visitors logging on via Facebook Connect
- Hundreds of tweets and Twitter hotspot 27th July
- Blog mentions - over 200 (ref: Google Blog Search)
- Almost 58,000 Facebook fans
- Average dwell time reaching almost 8 minutes (ref: Google Analytics)
- Over 56,000 views of the trailer from 141 countries (ref: Go Viral)
- Sales figures for Doritos at +23% (Source: Nielsen)

Thursday, November 4, 2010

Seth Priebatsch: The game layer on top of the world | Video on TED.com

Seth Priebatsch: The game layer on top of the world | Video on TED.com

A great, fun and snappy presentation by Seth - great visionary Princeton drop out! ;-)



After socially connecting the next step of social interaction is making it fun, through....GAMES!

And it's already happening...

Games Everywhere : The Larger Role for Web Platforms and Services for Ga...



If you have an hour of spare time - this Google talks presentation will teach you the potential how games can help to achieve serious business goals! It will really give you decent insights!

documentaire Veilig Bankieren [Dutch only - sorry]



Waanzinnig sterke online documentaire over veilig bankieren, fishing, malware etc. Zelfs ik hoorde nog wat dingen die ik niet wist! Knap gedaan door XXS!

Wednesday, November 3, 2010

Gran Turismo 5 Red Bull X1 Prototype Full Reveal w/Gameplay

A perfect example how a brand can benefit from games. In this case, Red Bull decided to develop a virtual Formula 1 car to push boundaries of product innovation in design and speed (or design of speed). The virtual car is a co-production of Red Bull racing and Polyphony Digital, the makers of Gran Turismo 5.

A picture of the X1 car:


Product innovation and Promotion are just two out of the five P's of the marketing mix that benefit from this concept. Red Bull could even make money if they offer the car as DLC (Downloadable Content) for PlayStation 3. This way the investment would be earned back! In that way the P for Place (distribution) also benefits from a great concept!



Way to go Red Bull!

Tuesday, November 2, 2010

MUBI on PlayStation 3



Independent Films can be watched through PlayStation 3 and share it with your community on Facebook! Cool initiative by Sony!

Monday, November 1, 2010

Bookreview Laat met je Merk spelen in Marketing Tribune (Dutch only - sorry)



Erg trots op deze recensie in Marketing Tribune!

Sunday, October 31, 2010

Universal Mc Cann Wave4 - Social Media study

Wave 5 has just been released with more insight on digital consumer behavior. For people who missed last years presentation, check the one below. Wave 5 will soon be posted!

Wednesday, October 20, 2010

Microsoft Kinect Xbox 360 Experience in Florida



We were invited to test the Xbox Kinect in Florida USA - this is a short video of that experience.

Friday, October 15, 2010

Wednesday, October 13, 2010

Short holiday



I'm on a short psychic relief to relax in Florida tomorrow.

Probably no posts for the upcoming 10 days, but we'll be back rockin October 26th!

Meanwhile I will try to save lives... ;-) 





Friday, October 8, 2010

Heavy Rain - Official E3 Trailer [HD]



Heavy Rain released today... very cinematic, quite exciting!

Tuesday, October 5, 2010

PlayStation inspired by iPhone games?

We recently received a press release that PlayStation will celebrate their 15 year birthday by bringing 'mini-games' to the PSP-GO and PS3 game portal. Angry birds being one of the featured games (best sold iPhone game these days). They must have read the latest Distimo report where we read that most sold apps for iPhone are games (55% of all applications) whether paid for or free.
As now almost all people on this planet have embraced playing games as a way to spend their leisure time, the gaming industry is more booming than ever and everyone wants a piece of the pie of that MASS leisure gaming market.
After copying the alternative controlling method of the Wii by PlayStation (Move) and Xbox (Kinect) they are apparently looking out to use the iPhone for a fair benchmark and I can't say I blame them! ;-)
iPad and interactive tables will soon take over the 'Parlor-game' market and physical board games seem to have seen their end... so you might want to hold on to your Monopoly, Trivial Pursuit and Catan boards!
Here's a short list of the most popular PlayStation Mini's:  

Studio
Titel
Frima
Young Thor
G5
Supermarket Mania
Laughing Jackal
Cubixx
Pompom
Alien Zombie Death
Mediatonic
Monsters (Probably) Stole My Princess
Beatshapers
Carnivores
Halfbrick
Blast Off
Slitherine
ICE ROAD TRUCKERS
Game Atelier
Flying Hamster
TikGames
Rocks N'Rockets


Games for change management presentation at Aviadrome Lelystad during the DAG meeting


We show the first build of the game that GameWise is developing for Air Cargo Netherlands and Schiphol Airport at the Dutch Aviation Group event in Lelystad

Monday, October 4, 2010

De conversation manager at Marketing innovation

Check out this SlideShare Presentation of Steven van Belleghem to learn how Social Media can be used for branding objectives! Great examples from a great - bestselling - book!
De conversation manager at Marketing innovation
View more presentations from steven van belleghem.

The most remarkable notes according to humble me are:

Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.

Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for.... 1,2 BILLION dollar!

Did you know that every 8 seconds, there is a new Facebook user?

Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!

Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.

In a time where we see about 3.000 logo's, ads, commercials and other commercial messages it's time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.

Research shows that advertising messages only stick in two situations:

1. You either own an item of this brand
2. You are planning on buying a product of this brand

Brand Identification is key. 

Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!


Universal studio's used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn't sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio's in Orlando (and I am going there within two weeks!).

Central question when starting a conversation with brand fans about your brand is: "What should people share about your brand with their friends?"

Nice quote to explain behavior of the digital consumer: "What happens in Vegas, sticks on Facebook!"

Keep that in mind!

To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.

1. Listen 
2. Ask Questions 
3. Be Open 
4. Be Honest 
5. Be Personal (don't speak to the crowd, speak to a person) 
6. Engage your Fans and build Relationships!

Twitter: discover what's new in your world



Find out how to use Twitter in the Future!

Tuesday, September 28, 2010

Diesel Kick Ass Sneakers Training center in 3D



Great 3D animations to learn how to kick-ass!

Monday, September 27, 2010

Yoda recording for TomTom GPS - behind the scenes



Tom Tom voices by Darth Vader and Yoda!

Walk on water (Liquid Mountaineering)



This is a FANTASTIC farce! Weird enough to spread around the world! ;-)

Tuesday, September 21, 2010

Officially new Gran Turismo 5 Trailer 2010 HD



Stunning graphics!

And loads and loads of in-game branding!

Nielsen proves in-game advertising increases SALES with 24%!



In-Game Advertising in EA Games Lifts Brand Sales

First Time Research Connects What Consumers See in-Game with What They Buy In-Store

REDWOOD CITY, Calif., Sep 14, 2010 — Electronic Arts Inc. today revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

The study focused on households that purchased at least one of six EA SPORTS(TM) titles: NHL(R) 09, NHL 10, NBA LIVE 07, NBA LIVE 08, NBA LIVE 09 and NBA Street Homecourt. Gatorade had a variety of product placements within the games including arena signs, players’ water bottles, score updates and other call outs.

The study was based on Nielsen’s US Homescan panel of more than 100,000 households, representative of the US population, including a subset of Homescan homes that scanned video game UPC (Universal Product Codes) barcodes. The scanned barcodes were matched to a reference library of more than 14,000 video game titles. Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games (the test group) with households that didn’t purchase one of the games (the control group).

These test and control group homes are projected out to the broad Homescan panel by matching them with the larger Homescan household universe based on similar purchase patterns and demographics in order to achieve a statistically reliable sample. Finally, the sales impact of Gatorade advertising was measured by analyzing and comparing Gatorade purchase behavior between the households that had and hadn’t purchased the games that carried Gatorade advertising.

This is the first time that this type of sales lift analysis has been done for advertising within video games. The study is the result of work undertaken by EA and The Nielsen Company to help marketers better understand the potential of advertising in this space.

“Nielsen’s study is a milestone for interactive entertainment,” said Elizabeth Harz, Senior Vice President of Global Media Sales at EA. “For the first time, advertisers are able to link the value of their in-game marketing or sponsorship to actual sales. Now brands can feel confident adding gaming as a core media channel for their advertising.”

“Video games are a deeply engaging consumer experience,” added Gerardo Guzman, Director, Media Product Leadership for The Nielsen Company. “Bringing our industry accepted ad effectiveness understanding to video games is another way to help marketers understand how consumers respond to advertising across different environments. This should help optimize the impact of and derive a return on media investments. In this case the story is simple – dollars put into video game product placement result in more retail dollars.”

Thursday, September 16, 2010

Youtube take-over: The Expendables & Tipp-Ex





Nice way of promoting a movie in an 'almost' interactive video on Youtube. Check the experience through the link below...and don't forget to share this article! ;-)

http://www.youtube.com/expendables

This is another cool one, by Tipp-Ex:

Watch it by following this link: Tipp-Ex on Youtube

Wednesday, September 15, 2010

KLIK Leader 2010 by Artibite - Kevin Megens




KLIK! Amsterdam Animation Festival 2010 Short Trailer. from klikamsterdam on Vimeo.

Check http://www.artibite.com/

KLIK Animation Festival leader (contains virtual nudity)



Nice concept of real vs virtual world or reality versus dreams.


Klik! festival leader from House of Secrets on Vimeo.

Animations by http://www.arjanm.com/

Nike - I love dust animation

A very cool animation for Nike. For more information about the project check: http://ilovedust.com/project/view/nikesister


Nike chase from ilovedust on Vimeo.