tag:blogger.com,1999:blog-4222182110344203292024-03-05T10:01:08.372+01:00Gamification & GamevertisingThis blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand.
Or visit www.brandnewplayground.com for more information about my book!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.comBlogger569125tag:blogger.com,1999:blog-422218211034420329.post-89969554707367970082012-05-26T03:08:00.002+02:002012-05-26T03:08:30.909+02:00My last posting on THIS address...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1DTkxtmu2ooelsy1FznVcs6-7FgxbQDZfQzEFxwHa9fmSLfKXHs9Igx1n68bd05S_1yCkFynQ2DrMBbRxaPdMZnwZaKhHYXqW434MflwPkAFCzo5UzijUCOpRxdvyoTXYBu6O-7PvPM/s1600/Bart+Hufen+Controller+Middle.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1DTkxtmu2ooelsy1FznVcs6-7FgxbQDZfQzEFxwHa9fmSLfKXHs9Igx1n68bd05S_1yCkFynQ2DrMBbRxaPdMZnwZaKhHYXqW434MflwPkAFCzo5UzijUCOpRxdvyoTXYBu6O-7PvPM/s320/Bart+Hufen+Controller+Middle.png" width="316" /></a></div>
<br />
Hello there my loyal readers!<br />
<br />
This will be my last posting on THIS url...<br />
<br />
From today on, all my postings will be placed at my blog on <a href="http://www.brandnewgame.nl/">www.brandnewgame.nl</a><br />
<br />
It will feature RSS feeds soon (not yet) so then you can actually subscribe to my postings and of course you can respond more easily (it's been build in Wordpress).<br />
<br />
So if you wish to stay informed about gaming, gamification, advergames, gamevertising, social media, mobile, digital branding and more stuff like that - go to <a href="http://www.brandnewgame.nl/">www.brandnewgame.nl</a>.<br />
<br />
PS - the new website will integrate all the content I produce: my books, blog postings, YouTube uploads, talks during events, Slideshare presentations, Twitter feeds and projects I have done for organizations and brands.Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-11906289721479139412012-05-21T10:00:00.001+02:002012-05-21T10:00:10.061+02:00Sorcery - 'Making of' part 3: Sound<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/LxzgFsBTaFs?fs=1" width="480"></iframe><br />
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<script type="text/javascript">
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<script type="text/javascript">
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</script>Don't watch this if you can't let your tears roll openly ;-) It's a FANTASTIC story about willpower. A father undertakes the adventure with his son to do the triathlon. A really amazing story to start the week with! I know it's not game-related on first look, but in the end it's about purpose, meaning and challenges, and in that sense very much related to game-design... and definitely an epic experience!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-90495611554599959212012-05-16T08:55:00.001+02:002012-05-16T08:55:18.796+02:00Facebook's days are OVER!Of course Facebook's days aren't over...yet... but I do think they should watch out that they don't become a victim of their own success. An often made mistake is that brands extend their activities and innovations so widely that they estrange from their core values and core business, like Google does with Google+.<br />
A quick example: Google is a search engine. A free providers of useful tools (gmail, Google alerts, analytics, maps, etc. - all data driven design). However Google is NOT a social platform, although it is trying to become one. They still haven't managed to do so.<br />
Microsoft is an OS and software company. Not a social network or webbrowser builder. Does anyone remember Bing...? I don't ... mission impossible...<br />
Facebook is a social network, a global community as I would rather call it. There are a lot of things that Facebook could do with their connections: create better understanding amongst people worldwide, becoming a global incubator, becoming a think-tank to tackle world problems, connecting countries and overcoming hunger... up to now Facebook has been interested in just a few things: adding data, making consumers more dependent on Facebook (my whole life is on it these days) and making money through advertising. But what if ...<br />
<br />
- A new social network will emerge shortly that is easier in use and goes back to the essence why we embraced Facebook (no ads, or hardly any, just a tool to share your thoughts, experiences and photo's and follow your friends life virtually). Remember Instagram? They bought it... killing competition is sometimes more effective than fighting them.<br />
- Apple moves into social...?<br />
- YouTube moves into social...?<br />
- Steam moves into social...?<br />
- Zynga leaves Facebook...?<br />
- Brands find out that using social media is not really all that effective as all the bullshit digital guru's (like myself) tell you...?<br />
<br />
Zynga is responsible for about 17% of Facebook revenue. There are rumors that they will start their own social network (platform) providing free and paid casual games. Gaming takes 20% of consumers digital time these days, just like 'social networking'... and gaming is predicted to grow-and-grow-and-grow...<br />
<br />
So... how long will consumers stay loyal to Facebook? I think just as long as they don't feel robbed and advertising doesn't take the fun out of the community... Still, I am not buying any shares...<br />
<br />
<a href="http://www.mbaonline.com/facebook-mba/"><img alt="Facebook MBA: Behind the IPO Everyone's Talking About" border="0" src="http://images.mbaonline.com.s3.amazonaws.com/facebook-mba.gif" width="500" /></a><br />
Created by: <a href="http://www.mbaonline.com/">MBAOnline.com</a>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-15449319372359982662012-05-15T14:19:00.000+02:002012-05-15T14:19:31.881+02:00Mobile Casual Gaming Report<div id="__ss_12196389" style="width: 477px;">
<strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/superdata/casual-games-sector-report-mobile-gaming" target="_blank" title="Casual Games Sector Report: Mobile Gaming">Casual Games Sector Report: Mobile Gaming</a></strong> <iframe frameborder="0" height="510" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/12196389" width="477"></iframe> <br />
<div style="padding: 5px 0 12px;">
View more <a href="http://www.slideshare.net/" target="_blank">documents</a> from <a href="http://www.slideshare.net/superdata" target="_blank">SuperData</a> </div>
</div>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com1tag:blogger.com,1999:blog-422218211034420329.post-8077770488933393472012-05-11T11:04:00.000+02:002012-05-11T11:04:00.292+02:00Friday Fun - New IKEA Uppleva Is A SNAP To Assemble! - CONAN on TBS<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/89taazMC6FE?fs=1" width="480"></iframe><br />
<br />
A reported about the new IKEA TV that will be available in Europe end of this year... now see how you can assemble it!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-38704742183782204462012-05-11T08:22:00.000+02:002012-05-11T08:22:13.433+02:00Key Learnings about Serious Game projects<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3g0AYNF8WUgUTvagqCYVsYI2ygnwvN30TIfqgAze6GZUQQwi1f8PUXrd62qjp2qgz6R0oaNmyCngLkcfuMcnpRfWoaWpMgsCzhXzZGrpTVjo24HPUAlcI2a2d4aWIr8rSlsILE-9p0SM/s1600/Port+of+Amsterdam+Game+Main.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3g0AYNF8WUgUTvagqCYVsYI2ygnwvN30TIfqgAze6GZUQQwi1f8PUXrd62qjp2qgz6R0oaNmyCngLkcfuMcnpRfWoaWpMgsCzhXzZGrpTVjo24HPUAlcI2a2d4aWIr8rSlsILE-9p0SM/s320/Port+of+Amsterdam+Game+Main.png" width="320" /></a></div>
<br />
<span class="Apple-style-span" style="font-family: Helvetica;">After writing the Dutch version of ‘A Brand New Playground (Laat met je merk spelen) in 2009 I was fortunate enough to get involved in some pretty cool and prestigious serious game projects and I never left the scene ever-since. </span><br />
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">Projects I was involved in (together with IJsfontein - I was merely just a consultant) involved challenges like change management, internal branding (ABN Amro) and giving companies insight in the logistic consequences of both air- and waterfreight (Air Cargo Netherlands / Schiphol Airport and Port of Amsterdam). Now, three years later I found that the hardest part is not just translating the essence of the problem into a cool and effective game concept, but to get all parties involved, determine the Decision Making Unit within the organization and actually ‘getting the job done’! </span></span></div>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">One of the recent projects I have done involve an organization of 2.500 people and I started this project about a year ago. Their challenge is to teach all their employees the potential consequences of their actions and behavior induced by the recently released ‘code of conduct’. In banking terms this is called ‘compliance’. We’ve proposed multiple concepts to the Decision Making Unit that exists of 8 different people from 5 different departments (Finance, Communication, Legal, Human Resources, Risk & Control Management) and after 7 months we still haven’t started production. Why? Mostly fear and too many people involved I guess. A serious game has so many aspects that on one hand you want to involve enough people to get the right information and the right clearance. <br />
On the other hand, you don’t want to make them feel that they can actually determine what’s going to be leading in the gameplay. This is a sensitive and challenging task for the ‘producer’ of the game. </span></span></div>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">The key learnings in this project were the following: </span></span></div>
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<li style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">Downsize the DMU to the smallest possible group, preferably a maximum of three people, including the budget owner and / or CFO. </span></span></li>
<li style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">Don’t let your client get involved creatively. It is not their expertise to come up with a good game concept, it’s yours - so fight them off your turf or it will become too complex. </span></span></li>
<li style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">Keep the pace going and force decision making during milestone meetings. Employees of big companies tend to involve loads and loads of collegues and every person has his own opinion about all sorts of stuff (and expertise). Manage this well and you will be happy ;-) </span></span></li>
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<span class="Apple-style-span" style="font-size: small;">To give you an insight in the concepts we have proposed, it varied from playing the ‘mean manager’ giving you the opportunity to use every trick in the book to become the biggest and best company of the country serving you scenario’s and dilemma’s in which you have to choose between the ‘easy way’ that would make more profit for the company and becoming filthy rich, and ‘the hard’ way that involved more tenderness (devil versus angel). In this way we wanted to challenge employees to explore multiple roads towards the same goal and let them experience how this would effect their sense of ‘righteousness’ and ‘fairness’ scoring points for ‘revenue’ and ‘reputation’ (integrity). Unfortuntely this proposal was canned out of fear. Another idea was to build a ‘TV show’ with all sorts of dilemma’s and questions to focus more on ‘knowledge’. A fairly one-dimensional concept, comparable to the current e-learning stuff that we hate. ;-) </span></div>
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Eventually we’ve created a quiz-kind-of-game where your goal is to become a ‘Zuperhero’ setting the right example for the company and co-workers. It will be a mix of knowledge based questions and dilemma-based scenario’s with specific mechanics. It should be cool! </span></span></div>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">I expect this game to go live in September this year and then it has been 18 months since we pitched the idea to our client, but believe me: I will be very happy let you know what we’ve done by then! </span></span></div>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-size: small;">Concluding I can say from my experience that running serious gaming projects is mostly about managing expectations, involving experts from within the company, making them feel important enough to share their expertise as well as keeping them distant enough by showing yours... ;-) </span></span></div>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com1tag:blogger.com,1999:blog-422218211034420329.post-42955071765540211762012-05-08T15:16:00.001+02:002012-05-08T15:16:10.517+02:00Visiting Silicon Valley in May & LA in June!<script type="text/javascript">
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To all my followers on this blog:<br />
<br />
I will be in <b>Silicon Valley</b> from <u>May 26th until June 2nd</u> if you want to meet up.<br />
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After that I will be in L.A. (Los Angeles) for the <b>E3</b> and meetings from <u>June 3rd until June 5th</u>.<br />
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Send me a <a href="https://twitter.com/#!/BartHufen" target="_blank">TWEET</a> @BartHufen or email at barthufen at brandnewgame dot nl<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1UwGaiMwAe1-AoYroTMG3RxJa5Volgly4TlLG1WCsnlHhyIZTTxoCiKMHiTHzj5ThDno1u5eVuOUMsPQ_YLgArzulrtbM9Nu40XPm2je44pv9iAmofL68XQoAyBxLWGh0lmIeRqHLA_g/s1600/dodge-challenger-srt8-392.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1UwGaiMwAe1-AoYroTMG3RxJa5Volgly4TlLG1WCsnlHhyIZTTxoCiKMHiTHzj5ThDno1u5eVuOUMsPQ_YLgArzulrtbM9Nu40XPm2je44pv9iAmofL68XQoAyBxLWGh0lmIeRqHLA_g/s320/dodge-challenger-srt8-392.jpg" width="320" /></a></div>
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Then (if I am still alive after 7 days of gaming shizzle) - I will drive my (rented) Dodge Challenger to Vegas with my best friend Lorence - so join me then if you want to get drunk ;-)<br />
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Let me know!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-43857648252102468032012-05-07T10:29:00.001+02:002012-05-07T10:29:10.050+02:00IKEA UPPLEVA: a Sony Killer?<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/0Nm7-EuctOs?fs=1" width="480"></iframe><br />
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</script>Although I am not a great fan of IKEA - I think they just invented a BRILLIANT proposition for households world wide... well done! As long as the sound is good and I can hook up all my apple shizzle and PlayStation 3 ... I'm sold!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-6831159021241947172012-05-03T13:11:00.001+02:002012-05-03T13:11:38.501+02:00The Essence of Playing a GameIn my new book - I will be writing about how games are used in a business context, like playing at work for training purposes. The funny thing is that people in a work-environment are not used (and likely) to change. It's remarkable that in games actually - we tend to try to reach the same objective in different ways even if it means losing a few lives (die trying). So in games we are very '<b>open to change</b>' and eager to learn.<br />
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A friend of mine is graduating at the University of Utrecht on a thesis about the effectiveness of games as a tool for internal communication and her opening quote is striking, because it defines exactly why I think using games in business environments is so effective. The words have been said by Henry Ford and goes as follows:<br />
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<span class="Apple-style-span" style="color: orange;"><span class="Apple-style-span" style="font-family: 'Lucida Grande';"><b>Failure is simply the opportunity to begin again, this time more intelligently.</b></span> </span><br />
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I am going to read the thesis now and I promise you will soon see a post here including the summary of the effects of games as an internal communications tool.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP6nVpIciKolx0g7wd7XYDJ80zk9cWJ4NgHtmxRIXxM1iZpATKbj2trA-KAxosLMuhgmfLMaKPrHa9BIOyngvYdFyKZwrAk_E4RzjXtyejeC_V-aDsOU-6oVgU_qOsOY3loXi7Xbue-rk/s1600/Police+Quest+Harleys.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP6nVpIciKolx0g7wd7XYDJ80zk9cWJ4NgHtmxRIXxM1iZpATKbj2trA-KAxosLMuhgmfLMaKPrHa9BIOyngvYdFyKZwrAk_E4RzjXtyejeC_V-aDsOU-6oVgU_qOsOY3loXi7Xbue-rk/s320/Police+Quest+Harleys.png" width="320" /></a></div>
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<span class="Apple-style-span" style="color: #444444;"> 'Laat op je werk spelen' (A Business Playground / playatwork / workinplay)</span>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-33077816438371552962012-05-02T08:52:00.004+02:002012-05-02T08:52:41.590+02:00Mobile Gaming in USA, UK and Germany<span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">Thanks to <a href="http://www.newzoo.com/" target="_blank">Newzoo</a> and <a href="http://www.distimo.com/" target="_blank">Distimo</a> research. </span><br />
<span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;"></span></span><br />
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<span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">Below you can find the graphs that give you key insigths into the mobile gaming in the US, the UK, and Germany.</span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Mobile Gaming | USA | 2012</strong></span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;"><img src="http://newzoo.com/img_content/Newzoo_Mobile_Gaming_2012_USA(1).png" style="border-bottom-style: none; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-style: initial; border-top-style: none; border-width: initial; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;" /> </span></div>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: square; margin-bottom: 10px; margin-left: 15px; margin-right: 15px; margin-top: 10px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">Share of paying players has grown 35% to 37 million Americans</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">iOS takes 54% of the revenues from mobile games, iOS games gross 5 times more and Android games in the US</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">The majority of money is spent in-game: 91% of revenues for both iOS and Android</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">68% of Americans plays games on a smartphone, of which 19 million (28%) plays on an iPhone</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">iPad dominates the tablet space and is used to play games on by 60% of tablet users</span></li>
</ul>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Mobile Gaming | UK | 2012</strong></span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><img src="http://newzoo.com/img_content/Newzoo_Mobile_Gaming_2012_UK.png" style="border-bottom-style: none; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-style: initial; border-top-style: none; border-width: initial; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;" /></strong></span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<br /></div>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: square; margin-bottom: 10px; margin-left: 15px; margin-right: 15px; margin-top: 10px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">Share of paying players has grown 24% to 9.2 million Brits</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">iOS takes 61% of the revenues from mobile games, iOS games gross 16 times more and Android games in the US</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">The majority of money is spent in-game: 91% of revenues for Android and 85% for iOS</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">75% of Brits plays games on a smartphone, of which 4.9 million (27%) plays on an iPhone</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">iPad dominates the tablet space and is used to play games on by 71% of tablet users</span></li>
</ul>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Mobile Gaming | Germany | 2012</strong></span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; line-height: 1.5em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;"><img src="http://newzoo.com/img_content/Newzoo_Mobile_Gaming_2012_GER.png" style="border-bottom-style: none; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-style: initial; border-top-style: none; border-width: initial; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;" /></span></div>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: square; margin-bottom: 10px; margin-left: 15px; margin-right: 15px; margin-top: 10px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">Share of paying players has grown 29% to 7.8 million Germans</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">iOS takes 61% of the revenues from mobile games, iOS games gross 8 times more and Android games in the US</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">The majority of money is spent in-game: 73% of revenues for Android and 78% for iOS</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">69% of Germans plays games on a smartphone, of which 4.1 million (25%) plays on an iPhone</span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline;"><span class="Apple-style-span" style="color: white; font-family: Arial, Helvetica, sans-serif;">iPad dominates the tablet space and is used to play games on by 64% of tablet users</span></li>
</ul>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-84314498228024691302012-04-23T16:26:00.001+02:002012-04-23T16:26:49.201+02:00Project Glass: One day...<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/9c6W4CCU9M4?fs=1" width="480"></iframe><br />
<br />
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try {var pageTracker = _gat._getTracker("UA-9350925-1");pageTracker._trackPageview();} catch(err) {}
</script>As I wrote in 'A Brand New Playground' this just MIGHT be the future of glasses and technology...Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-47313197513144435962012-04-23T15:21:00.001+02:002012-04-23T15:21:42.810+02:005th Ave Frogger by Tyler Deangelo, Renee Lee & Ranjit Bhatnagar<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/NSoy_nyq88M?fs=1" width="480"></iframe><br />
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try {var pageTracker = _gat._getTracker("UA-9350925-1");pageTracker._trackPageview();} catch(err) {}
</script>Frogger... who didn't play it when (s)he was young? Now you can play the 'real-life' version in a fusion with the original arcade classic! Check out the video!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-18794649416846318452012-04-18T11:57:00.000+02:002012-04-18T11:57:01.080+02:00Guy from Method (WoW-guild) on World Series of Dating<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/HMio1UsgraU?fs=1" width="480"></iframe><br />
<br />
<script type="text/javascript">
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</script><script type="text/javascript">
try {var pageTracker = _gat._getTracker("UA-9350925-1");pageTracker._trackPageview();} catch(err) {}
</script>Look at the reaction of these two lovely people when they find out they used to be playing the same game and the guy was actually member of the legendary 'Method' guild... brilliant!Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-80196171393028722332012-04-18T11:18:00.000+02:002012-04-18T11:19:46.061+02:00Coolest music videoclip EVER! - It's interactive! Red Hot and Chilli!<img border="0" height="0" src="http://c.gigcount.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEzMzQ3NDA2MjQxNTkmcHQ9MTMzNDc*MDYyNjg3OSZwPTEwNTM3NDImZD1yaGNwd2lkZ2V*JTJmcmhjcHdpZGdldCZn/PTQmbz*3ZTdkZjA5ZTE3MzU*YWVlOGQ*MjBiYjk2ZDRjMWZlZCZvZj*w.gif" style="height: 0px; visibility: hidden; width: 0px;" width="0" /><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab" height="380" id=" RHCPs Look Around Interactive Video" width="520"><param NAME="movie" VALUE="http://download.wbr.com/rhcp/ivideo/rhcp-widget.swf" />
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<param NAME="flashVars" value="gig_cfg=rhcpwidget&crtr=1&gig_lt=1334740624159&gig_pt=1334740626879&gig_g=4&gig_cfg=rhcpwidget&gig_crtr=1" />
<embed src="http://download.wbr.com/rhcp/ivideo/rhcp-widget.swf" quality="high" WIDTH="520" HEIGHT="380" NAME=" RHCPs Look Around Interactive Video" flashVars="gig_cfg=rhcpwidget&crtr=1&gig_lt=1334740624159&gig_pt=1334740626879&gig_g=4&gig_cfg=rhcpwidget&gig_crtr=1" TYPE="application/x-shockwave-flash" PLUGINSPAGE="http://www.macromedia.com/go/getflashplayer"></EMBED></OBJECT>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-63606674915636211632012-04-06T11:26:00.003+02:002012-04-06T11:26:51.494+02:00Drawsomething sells 50 million 'copies' - an update...<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4n5j_vevuQA5cxBvvj6V8FZPl6vVZVU-rgqXC3Zg6Q7rLKIPTfnRoTPQtfTZJk1eDPaL-rutGHg-YwIEG5JN20OOmlAAnvjattxCJIUsy31MZlV-c_I_CZ5hGVYKlaqZQXO3cH6Zwsq8/s1600/Drawsome+opening+screen.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4n5j_vevuQA5cxBvvj6V8FZPl6vVZVU-rgqXC3Zg6Q7rLKIPTfnRoTPQtfTZJk1eDPaL-rutGHg-YwIEG5JN20OOmlAAnvjattxCJIUsy31MZlV-c_I_CZ5hGVYKlaqZQXO3cH6Zwsq8/s200/Drawsome+opening+screen.PNG" width="133" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
Drawsome is Awesome! </div>
<br />
But still, could be improved...<br />
<br />
I just advised the guys at Drawsome to add some game-mechanics to their app to make it more fun.. Let's see if they incorperate it...<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj87jMEAnRNHn2b3ztCuh_yf20VuwFVibY_Xa6LXckmVPyiC8VphEWGOK_9vRJsuMfVDyyvgtznTkmEN-dD8VjWVwrXqonufSNkGyXxJ7kw7v_CJewB4pzS8moC-H2K3cT8h_3lGhp4yPE/s1600/Schermafbeelding+2012-04-06+om+09.31.45.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj87jMEAnRNHn2b3ztCuh_yf20VuwFVibY_Xa6LXckmVPyiC8VphEWGOK_9vRJsuMfVDyyvgtznTkmEN-dD8VjWVwrXqonufSNkGyXxJ7kw7v_CJewB4pzS8moC-H2K3cT8h_3lGhp4yPE/s320/Schermafbeelding+2012-04-06+om+09.31.45.png" style="cursor: move;" width="320" /></a><br />
<br />
1. Add 'time'. This will work two ways and will increase the points you get for drawing and guessing a word. The quicker you draw, the more points you (both) receive when guessing. The quicker on guesses a drawing - again - the more points (you both) receive.<br />
<br />
You could even add a challenge mode: draw THIS WORD within 100 seconds (amateur-mode), 60 seconds (designer-mode), 30 seconds (Bob Ross-mode)<br />
<br />
2. Limited Ink... the less ink you use the higher your score.<br />
<br />
3. Draw with 1 strike... the less 'strikes' you use on the canvas, the more points you get! In challenge mode you can have: 30 strikes (amateur), 15 strikes (pro) 5 strikes (Mondriaan mode) ...<br />
<br />
What do YOU think?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-W-5PRgxHvfGXN3ISGfhF_GpX1bJXHa37Zttx-h6JEmoYbEEfh71VaoEuTcKhNNtlSyIV-zAPNA8jdyZL1fyFUfYEt2NeQaxkJYTqQrnHUwVhLWF6X2Pwq2uyrMXOeo8PJghgZ1ZbHEM/s1600/Drawsome+pic+Gameboy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-W-5PRgxHvfGXN3ISGfhF_GpX1bJXHa37Zttx-h6JEmoYbEEfh71VaoEuTcKhNNtlSyIV-zAPNA8jdyZL1fyFUfYEt2NeQaxkJYTqQrnHUwVhLWF6X2Pwq2uyrMXOeo8PJghgZ1ZbHEM/s320/Drawsome+pic+Gameboy.jpg" width="213" /></a></div>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-69998472868180263742012-04-06T10:33:00.001+02:002012-04-06T10:33:05.538+02:00Friday Fun: I'm an Art Director<iframe allowfullscreen="" frameborder="0" height="344" src="http://www.youtube.com/embed/5joO4EvH1PA?fs=1" width="459"></iframe><br />
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<script type="text/javascript">
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</script>This is why Art Directors SHOULD NOT develop game concepts...Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-81957424188591341372012-04-06T10:18:00.001+02:002012-04-06T10:18:20.194+02:00Touch Code System...<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/pNNMNCb7gtA?fs=1" width="480"></iframe><br />
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</script>Impressive enough to share, but I have NO IDEA what you should do with this technology... Just like Augmented Reality in many cases. It's a stunning technology, but applications are most of the time badly thought-through and useless.Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-73745967170986378922012-04-05T17:03:00.000+02:002012-04-06T11:27:29.872+02:00Facebook and Google: Disrupting Gaming Platforms<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbTP_RqrpZoaU15gh-153BYuJmHl1X9JfDLwdpNg9fi7O_O6QTpKA51V3p2ISgcAA-qLIZPAP0ZP_jwbyqrVcUX4g3IULTeHg7KZHPuwRkxGGMhavjymDMZ9cowp2rmv9zVRiSxUk8hyphenhyphenM/s1600/Google+gaming+platform.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="72" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbTP_RqrpZoaU15gh-153BYuJmHl1X9JfDLwdpNg9fi7O_O6QTpKA51V3p2ISgcAA-qLIZPAP0ZP_jwbyqrVcUX4g3IULTeHg7KZHPuwRkxGGMhavjymDMZ9cowp2rmv9zVRiSxUk8hyphenhyphenM/s400/Google+gaming+platform.png" width="400" /></a></div>
<br />
I wrote about this two years ago, when I started writing the Dutch version of my book <a href="http://www.brandnewplayground.com/" target="_blank">'A Brand New Playground'</a> in 2009. In my book I wanted to described the available gaming platforms like Nintendo Wii, PlayStation 3 and Xbox 360 as well as handhelds Nintendo DS and PSP. But when I dove into 'PC platforms I noticed that a 'PC' as such was not the just one platform or 'a platform in itself'. You would have 'multiple platforms' you could access by using a PC (or rather ... the internet). Within the platform 'PC' I defined three segments:<br />
<br />
1. Client based (DVD Roms)<br />
2. Server based (DVD combined or downloadable code that you need to install combined with Server based prescriptions - paid or free)<br />
3. Browser based (casual games on websites)<br />
<br />
Since mobile phones and tablets can go online so easily through Wifi you have to redefine how you describe gaming platforms... now (from April on) all the new television sets will be 100% online as well offering all sorts of content, varying from the weather on demand (like an app), through YouTube-channels, Google-channels, Gaming channels, etc. etc.<br />
<br />
In my book I mentioned that gaming consoles like the PlayStation 3 are not just gaming consoles, but portals to all the internet content there is: music, film, photo, etc. <a href="http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/03/xbox-more-entertainment-gaming-hbo-go-comcast-xfinity-mlb.html" target="_blank">LA Times</a> recently posted an article claiming that the Xbox is actually used more to watch other content than just games. Microsoft reports that families are spending over 80 hours monthly on content like movies (through the HBO-portal for instance) and music!<br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br />
At the end of writing my book I got frustrated about offline versus online, above the line versus below the line and such and concluded: THERE ARE NO LINES ! The internet is based on one thing and one thing only: Content! This 'content' can be textual, visual (static or dynamic, audible or software (fun or functional). If you want to build a brand around 'content' it is wise to first come up with a good concept and content strategie, but that is all (largely) explained in the presentation below. And of course I would be happy to help you with developing a good concept for your brand anytime. </div>
<div id="__ss_3096585" style="width: 425px;">
<strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/BartHufen/brand-new-game-digital-interactive-branding-3096585" target="_blank" title="Brand New Game Digital Interactive Branding">Brand New Game Digital Interactive Branding</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/3096585" width="425"></iframe> <br />
<div style="padding: 5px 0 12px;">
View more <a href="http://www.slideshare.net/thecroaker/death-by-powerpoint" target="_blank">PowerPoint</a> from <a href="http://www.slideshare.net/BartHufen" target="_blank">Bart Hufen [BrandNewGame]</a> </div>
</div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
The point I wish to make here is that platforms and hardware are no longer connected in the traditional sense. Both 'hardware' as well as 'software' platforms (like Facebook) can be gaming platforms... Facebook was the best example up to now, but Google Play will be a fierce competitor to Facebook and might actually be the key driver to make Google+ successful (as I believe Google+ is not really successful in terms of active users year to date). </div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br />
So keep your eyes open for Google Play and Smart TV and stay tuned to my blog! ;-) </div>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-82835579635969440332012-04-04T15:56:00.000+02:002012-04-04T15:56:00.885+02:00Social Gaming Trend Report 2012 by Newzoo<script type="text/javascript">
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<div id="__ss_11782039" style="width: 425px;">
<span style="display: block; margin: 12px 0 4px;">An interesting outlook from my friends at <a href="http://www.newzoo.com/" target="_blank">Newzoo</a> on social gaming or casual gaming as it was called since the social media hype exploded into our faces... ;-) Check it out and let me know if you have any questions through Twitter. </span><strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/Newzoo/newzoo-trend-reportcasualsocialgamesfeb2012" target="_blank" title="Newzoo Trend Report: Casual Social Games - February 2012">Newzoo Trend Report: Casual Social Games - February 2012</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/11782039" width="425"></iframe> <br />
<div style="padding: 5px 0 12px;">
View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/Newzoo" target="_blank">Newzoo</a> </div>
</div>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-48804824689018516712012-04-03T09:41:00.001+02:002012-04-03T09:41:46.585+02:00Man (60+) playing flight simulator<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/blrGiiRBHRs?fs=1" width="480"></iframe><br />
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<script type="text/javascript">
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</script>A great example that not only young people are playing games... This man plays his flight sim every day since he got his pension. He actually talks with friends over 'Skype'. Great to see how old boys still keep their game going on!<br />
<br />
Funny also that his wife is actually scanning stamps for her collection... !<br />
<br />
PS - Yes ... I need a new television, but I seldom watch TV hahaha. Will buy a Smart TV soon...Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com2tag:blogger.com,1999:blog-422218211034420329.post-47767203393439842252012-03-30T14:10:00.000+02:002012-03-30T14:10:00.922+02:00Friday Fun: K-Swiss Blades by Kenny Powers ... FOR ADULTS ONLY....!<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/q97hb_3sp30?fs=1" width="480"></iframe><br />
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<script type="text/javascript">
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try {var pageTracker = _gat._getTracker("UA-9350925-1");pageTracker._trackPageview();} catch(err) {}
</script>Don't watch this if you hate swearing and stuff...Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-74749639784819792352012-03-30T08:56:00.001+02:002012-03-30T08:57:41.737+02:00Friday Fun: Build a calculator in Minecraft - the game<iframe allowfullscreen="" frameborder="0" height="344" src="http://www.youtube.com/embed/wgJfVRhotlQ?fs=1" width="459"></iframe><br />
<br />
I heard there was a guy that build a giant living calculator in Little Big Planet from Niels Roodenburg (Publisher of the biggest gaming magazine in the Netherlands), but this is even more impressive! A guy that build a WORKING calculator in Minecraft... how many hours of work have gone into this project do you recon...? It probably contains more than 500.000 building blocks!!!<br />
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<iframe allowfullscreen="" frameborder="0" height="300" src="http://www.youtube.com/embed/I-2-vdNItoI" width="460"></iframe><br />
<br />Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-52645423897311993422012-03-29T16:21:00.000+02:002012-03-29T16:21:00.157+02:00Re-mission Revisited: Fighting Cancer<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: 16px;"><b><span class="Apple-style-span" style="font-size: small;">By Morton Geertsen </span></b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmBt6yNox-ZDnyVLWZzCQyhe4hYn5ulQUOBvF9GjeE_aZqKKN86HPud6m-8mmAFwTlhhFYBuTZGBLoCrKSifmwjE6mX0xKgdCZ5ElCRTVgRv70KnDpt18iYh88J7ylL29FekVivzOtq4o/s1600/Morten+Geertsen+Green+Eyes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmBt6yNox-ZDnyVLWZzCQyhe4hYn5ulQUOBvF9GjeE_aZqKKN86HPud6m-8mmAFwTlhhFYBuTZGBLoCrKSifmwjE6mX0xKgdCZ5ElCRTVgRv70KnDpt18iYh88J7ylL29FekVivzOtq4o/s200/Morten+Geertsen+Green+Eyes.jpg" width="169" /></span></a></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">Reading a book can be like following a path of unique field knowledge and insights. I remember discovering the strange fields of math, or learning about the rules of creation in 3d programs. However, although a book interacts with you in terms of its ideas, which challenges you, you remain a relatively passive participant. This affects the learning process, which are at the risk of being weakened, as the participant quickly and easily can lose motivation. After all, the initial motivation that makes a person open a book, watch a TV program or listen to the radio, might change: Leaving the participant with no reasons for continuing the learning process.</span></span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">A Brand New Playground gives life to the idea that the best games succeed in creating a highly beneficial learning curve by making the participant engage in the process – and thus “wake up”! A Brand New Playground proposes: “Where watching a movie is a relaxing activity where you can lean back or even slump on the couch, you are a passive participant; a game generally requires active consumer participation and generates a high level of involvement – stronger yet: the person playing the game even dictates the course and outcome of the game!”</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjptwabSlGUp1EepeUrN4zJllqk5lZsvDayswbLvIfJGIttML_IMJsrmILVChjQXfQnQdM-fSIIMaqEoNMrX3VLVNwzB5yxs_x81WBdIkYBeOQHltMdizOpQSuHro8OHKdzvw-i2HNJgRg/s1600/Level+of+Challenge-Play+time.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjptwabSlGUp1EepeUrN4zJllqk5lZsvDayswbLvIfJGIttML_IMJsrmILVChjQXfQnQdM-fSIIMaqEoNMrX3VLVNwzB5yxs_x81WBdIkYBeOQHltMdizOpQSuHro8OHKdzvw-i2HNJgRg/s320/Level+of+Challenge-Play+time.jpg" width="320" /></a></div>
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<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;">The above quote meets further scientific backup, stating that indeed game offers a unique way of learning, which potential is hidden in its ability to involve players: "Active involvement in video game play sparks positive motivation in a way that watching and hearing information does not," says Steve Cole, Ph.D., Vice President of Research and Development at HopeLab, professor of medicine at the University of California, Los Angeles, and co-author of the article. He continues: "All participants in the study received the same information. It was the active participation in gameplay that made the big difference in motivation. This study helps refine our 'recipe for success' in harnessing the power of play in the service of health."</span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">This statement is part of a study, investigating the effect of a new serious game called Re-Mission, targeted young cancer patients. In Re-Mission players pilot a nanobot named Roxxi as she travels through the bodies of fictional cancer patients destroying cancer cells, battling bacterial infections, and managing side effects associated with cancer and cancer treatment.</span></span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">As the most essential finding, this study shows how reward-related activation is associated with a shift in attitudes and emotions that has helped boost players' adherence to prescribed chemotherapy and antibiotic treatments in a previous study. Check out the video below to get a first-hand impression and initial opinion on how well the concept has been carried out.</span></span></div>
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/vKcjwvAPw3E" width="420"></iframe>
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<div style="color: #1f497d; font: normal normal normal 11px/normal 'Lucida Grande'; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: small;"><b><br /></b></span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">The study compared brain scans in 57 people who were randomly assigned to actively play Re-Mission or to passively watch the same recorded game play (similar to watching a movie, with the exact same information, but no direct participation in the game play events). Results of functional magnetic resonance imaging (FMRI) showed that neural circuits implicated in reward activated strongly while players were actively playing Re-Mission, but not when they were resting, or when other players passively observed the same game play events.</span></span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">The article on <a href="http://www.prweb.com/releases/prweb2012/3/prweb9293984.htm"><span style="color: #3800ff; font: normal normal normal 11px/normal 'Lucida Grande'; letter-spacing: 0px; text-decoration: underline;">PRWeb.com</span></a>, despite its slightly exaggerated nature, gives some relevant insights: This and other recent studies could prove a change in how both game developers and health care professionals think of games as a learning tool. As a growing body of research data shows that digital games can positively alter the players’ attitude and behavior, the interest and realized potential of "serious games" and "games for health" is gradually increasing. Although the main idea has existed for a long time – the idea that games’ ability to involve players improves motivation and thus learning – the added scientific value of such studies should not be underestimated, when health care institutions and governments consider games as a way of reaching their goals.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrLKtQz6_F1OqU9GsFcvTsTnA2au4AwlOS8WJSfKIoYcqQw7wfZliojmXC9yPpaRgstDPon1tx1gGKU7aWuON8LmFN_kG27pvF8QCSV1y_7lkiC9jvdumos9lexSeGF5vgvgeZ_lfKPEg/s1600/figure+2+-+re-mission.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrLKtQz6_F1OqU9GsFcvTsTnA2au4AwlOS8WJSfKIoYcqQw7wfZliojmXC9yPpaRgstDPon1tx1gGKU7aWuON8LmFN_kG27pvF8QCSV1y_7lkiC9jvdumos9lexSeGF5vgvgeZ_lfKPEg/s320/figure+2+-+re-mission.jpg" width="320" /></a></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">In A Brand New Playground there is a reference to the work of Gordon Calleja analyzing the aspects of involvement. These aspects are affective involvement, spatial involvement, narrative involvement, tactical involvement, performative involvement and shared Involvement. Looking at the game through the lenses of these various terms, can help us understand the effect of Re-Mission.</span></span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">Spatial and tactical involvement is particularly important, because the rules that required you to win and the tactical understanding of the game, is inevitably related to the way the treatment of the patients/players works. Furthermore the similarity between the game story and the real-life situation of patients/players, makes narrative involvement especially strong, as participants can identify with the feelings of fighting cancer. It is not an option to interact with other players/patients in-game – however shared involvement can be expected to happen outside of the frames of the game, as patients most likely will discuss the game with other friends, who are in a similar situation as themselves.</span></span></div>
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<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: 12px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyNG6_91DgdLjYWjOoOFLscPBeubRp-eOTyI5hTj46D8IysD01JXOnSMAvs6k4WL9AfUE28sdxJAzl6qFLwsNoQ0ndgjc1YfowjSJiq4mPV_f6kFS3dW6sZ24P9SnFemSndTff77l_XQk/s1600/figure+3+-+aspects+constituting+involvement.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyNG6_91DgdLjYWjOoOFLscPBeubRp-eOTyI5hTj46D8IysD01JXOnSMAvs6k4WL9AfUE28sdxJAzl6qFLwsNoQ0ndgjc1YfowjSJiq4mPV_f6kFS3dW6sZ24P9SnFemSndTff77l_XQk/s400/figure+3+-+aspects+constituting+involvement.JPG" width="400" /></a></span></span></div>
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<span style="letter-spacing: 0px;"><span class="Apple-style-span" style="font-size: small;">Re-Mission was developed by non-profit organization HopeLab, specialized in the improving the health of young people through new technology. The game has distributed more than 185,000 free copies of Re-Mission in 81 countries worldwide since its release in April 2006.</span></span></div>Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0tag:blogger.com,1999:blog-422218211034420329.post-43795146791967174322012-03-29T13:48:00.000+02:002012-03-30T08:59:30.829+02:00Remember a game called FarmVille?The game launched in 2009 and is still one of the most popular games on Facebook, let alone all the clones that have followed like CityVille, CastleVille and TrashVille (a non Zynga game)...<br />
<br />
Below some useful and useless facts in a good old info graphic...<br />
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document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
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<a href="http://www.creditloan.com/infographics/the-economics-of-farmville/"><img alt="Farmville_economics" height="640" src="http://www.creditloan.com/infographics/wp-content/uploads/2010/09/Farmville_economics.jpg" width="326" /></a><br />
<br />Anonymoushttp://www.blogger.com/profile/16425087494394246690noreply@blogger.com0