Wednesday, November 30, 2011

Game in the City 2011 Indigo booth

This game is visually stunning and seems to be really fun to play as well!
I saw it at 'Game in the City' last Friday where I also gave a presentation about marketing your brand for young entrepreneurs (graduates).

The game is called Cargo Commander and is inspired by (amongst other things) 'The Cube'. If you haven't seen that film, go rent it soon!

The video will explain the rest and if you would like to parttake in the open beta, please go to and use the SECRET code: goldenticket ...

Monday, November 28, 2011

Dutch Game Awards 2011 Openings Film

The opening film for the Dutch Game Award dinner last Thursday. I had great fun that evening with some great individuals from the Dutch Gaming Industry. Hopefully the organization can keep up the high level of tasteful food, drinks, chicks (chicken breast that is)...and euh... GAMES of course!

Below some more pictures of games and the dinner... I am the guy with the mustache... Remember Movember (getting sponsored for prostate cancer)...

 Two new friends I met that develop game trainings for students (

 Me and the ladies... ;-)

There was in fact - an iTable ... although not designed by Apple... 

A VERY cool game concept : a puzzle game made in two months by just one guy: Jay van Hutten - his 'one-red-button' game is called ichi: check it out on

Sunday, November 27, 2011

Nintendo at the LA Auto Show 2011

There is only one way to promote Mario Kart 3D... in 3D... in 3D...

That's what Nintendo did at the LA Auto show to promote the game on 3DS.

West Coast Customs took care of the production of two cards that actually feature in the game and they're exact copies! Thumbs up for Nintendo to extend their brand real-life. It would be cool to be able to drive these in Go Kart racing circuits throughout the world!

Fun up +1 !


Saturday, November 26, 2011

Bob Derksen over uniek project [Dutch - Sorry]

By exception a Dutch video from one of the partners I work with just because:

A. It was his first Pecha Kucha presentation
B. He did a great job presenting - very funny and very much as himself
C. It was a great project that I saw coming to life from close distance and really enjoyed being (tiny) part of.

Pecha Kucha presentatie from Today Designers on Vimeo.

Go to their website for more creative shizzle:

Friday, November 25, 2011

Friday Fun: Happy Ending... ?

Euhm... am I the only one that has different associations with the words 'Happy Ending'...?
Has Zynga lost it or is it just me...?


Students alert! - This should help you find what you're looking for?

During my graduation some 15 years ago I unconsciously started humming "... but I stiiiiill haven't fouhound... what I'm looking fooooooor....." [U2] - In the digital era searching for stuff is easier on one hand (thanks to search engines and blogs), but because there is so much information and mumbo jumbo on the internet it can be hard to find what you need. Sometimes even iTunes suggests songs to me that I already bought some time ago... Anyway - just a useless introduction to this infographic especially for (my) students! That should help you to use Google more effectively!

Get more out of Google
Created by: HackCollege target="_blank"

Monday, November 21, 2011

Lady Mitra interacting with Wall of Balls.MOV

Last week I visited London, Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies. During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City (Shoreditch) on Monday, the BBC studios, a match making lunch, a meet and great with our prime minister - Mark Rutte and a high tea in the town hall of Manchester. The third day we went to Launch - a game event in Birmingham and we visited RARE Entertainment - one of the key developers for Xbox Kinect. They created the best selling Sports
series. I went back to London on Thursday to have a fabulous day with my good girlfriend Mitra and she took me to all kinds of museums (VNA & Science Museum) and a fantastic authentic Iranian restaurant near Paddington and Hyde Park (hidden park as we call it).

This is just a small video of Mitra interacting with a video wall that uses the Camera Interaction Technology. At first we didn't understand what it was about until the balls started to copy the shape of her movement... Well done by the artist!

Below some pictures of the other stuff we visited during the tour in the UK and my moment with our prime minister! I handed over the Dutch version of the book (Laat met je merk spelen). Be sure to download your personal copy of 'A Brand New Playground' at (it's in English of course ;-) 

Hope you enjoy!

Sunday, November 20, 2011

Heineken Star Player BuzzmaniaTV.mp4

During my tour through the UK last week I saw a lot of interesting new cases of how games can be used to promote your brand and add some relevant content to your consumers context. This Heineken concept seems really interesting. I don't think it's out in The Netherlands yet (UK only), but it could be well-localized I guess, since 'play' and football is universal (especially/mostly within Europe and Latin America's I guess). Thanks Mark Wilson for showing this concept to me and for the beers afterwards ;-) look forward to our next meeting!

Wednesday, November 16, 2011

Office games are Serious games!

This article has been shamelessly copied from the newsletter by the Entertainment Software Association (check to subscribe)


Companies know that keeping employees motivated and monitoring their performance are key to running a successful business, and many now view entertainment software as a helpful tool in these efforts. Increasingly, companies like IBM, Target, and Deloitte are integrating video game elements, such as achievements and real-time progress tracking, into the workplace to improve employee motivation and productivity. This new management trend gives workers an interactive platform to monitor their individual performance, motivate them to improve output, and encourage them to participate in trainings and other work-related education courses. 
Games have played a role in the workplace for several years, as many companies capitalized upon the engaging nature of games to train employees, build brand loyalty and advertise products to consumers. Given their effective role in the office, companies increasingly utilize the beneficial aspects of video games in everyday endeavors. In fact, tech-industry research firm Gartner projects that by 2014, roughly 70 percent of large companies will use video game elements for at least one business process. Additionally, the market research firm M2 Research estimates that by 2014, revenue from in-office game software, consulting, and marketing will reach $938 million, a substantial increase from this year's revenue of less than $100 million.
Already, a number of major companies have incorporated video game elements into a variety of business processes. SAP AG, one of the world's largest business software firms, uses a variety of games in the workplace, including a golf game that helps assign sales leads to employees and an environmental awareness game that awards points to employees for reducing their carbon footprint through various tasks like carpooling. At Target, cashiers receive a score based on the speed of each check-out transaction, and at the end of the day, receive a total success rate score. IBM integrates numerous video game dynamics into its business processes, including a game calledCityOne, an interactive simulator that helps corporate and government leaders learn how to solve complex business, logistical, and environmental issues faced by cities.
Other companies, like Facebook, Photobucket, Mozilla, and Fern Expo use tools such as Rypple, a social performance management platform that combines aspects of social media and game play with digital reward-giving. Rather than waiting for annual or semi-annual performance reviews, Rypple allows for active goal-setting and consistent, timely feedback in the workplace. Appearing similar to a Facebook page, the program enables project team members to interact with each other in a number of ways, including tracking the assignment and completion of work by using status bars and badges, taking and organizing notes from one-on-one meetings, commending specific team members for their efforts with achievement-like badges, and anonymously requesting feedback on projects and performance.
The application of video game components in the workplace produces significant results. LiveOps, Inc., which runs virtual call centers, provides one example. The company uses video game applications to improve the performance of its 20,000 call agents. Beginning last year, the company awarded agents virtual badges and points for tasks such as making concise phone pitches and closing sales. Additionally, digital leader boards allowed each agent to compare his or her achievements to fellow colleagues. Since the system's implementation, agents reduced their average call time by 15 percent, and raised sales by 8 percent and 12 percent among certain agents. 
As an increasing number of companies infuse video game mechanisms into their processes and office culture, many employees will be able to leverage these systems and methodologies to produce greater results and generate increased energy in the workplace

Tuesday, November 8, 2011

Advergames and my tour in the UK next week!

As you might know - I am going on a 'UK-Tour' next week organized by our Ministry of Funny Walks, I mean Economic Affairs and Foreign Affairs and we're going to visit London, Birmingham and Manchester in four days time (and then some leisure time for me in London). During the tour we will meet a lot of game developers and brands that are interested in using games as a marketing tool. Amongst them are Matmi - and they have quite an impressive list of advergames and cool brands they  work for (amongst them: Lilly Allen!).

Check out the advergame below and be sure to check my blog next week to see the pictures after I handed out my book (Laat met je merk spelen) to our very own prime minister Mark Rutten during the high-tea in Manchester! You can still download the English version of my book HERE. Should be cool!

Also we are visiting the BBC Studio's in Manchester (on Tuesday), Microsoft Kinect and the conference 'Future gaming and digital media' in Birmingham on Wednesday. I will be in London again on Thirst-day, Free-day and Sad-third-day when I leave again.... ;-) so if you want to meet up - give me a shout through Twitter or Text message!

Matmi presents Iron Maiden The Final Frontier...

Check out more advergame concepts at their website:

Kinect Effect... will it be like this....?

To be honest, I still sincerely doubt whether we will play games in this way. I would always miss 'feedback' whether it be through the controller in my hand, vibration, a steering wheel (makes sense driving a car)... etc. This is the same reason why a lot of people prefer a BlackBerry over an iPhone. The typing just feels better if you can feel buttons...

If you disagree - let me know !

Monday, November 7, 2011

Call of Duty - My personal best KD Ratio...

My personal best Kill-Death Ratio today in Call of Duty: 2,57...

I play on PC - Join me! ;-)

Trailer: GTA V Debut Trailer

It looks more like a film than a game, incredible! - Let the long-winter-days come -
I need time to play games! Grand Theft Auto V looks very promising. I hope that there is character development in the game like in Fallout and World of Warcraft. Up to now the games have been a bit too linear in my opinion, just running from mission to mission and do some side-quests. Although I really enjoyed GTA4, especially the scripted events with Ricky Gervais, driving in the sunset, listening to the coolest tracks on the radio and yes... of course... the strip club! ;-)

Uncharted 3 & Release of Drake Magazine...?

It's great that from time to time I can still be surprised...

I recently received a press release about 'Drake - The Magazine'.
In The Netherlands we've had magazines called Linda (the most successful), Jan, Matthijs (one-off), Felderhof and many others. Now for the first time, a magazine has been released with the name of a fictitious character from a 'videogame'.
Drake, the main character of Uncharted features in his own magazine about 'adventure, risk and chances'. The magazine was released a week ago and no one less than Giel Beelen (one of the top Dutch radio DJ's) presented the launch and handed out the first copy to the press.

Below a screenshot of the game, I can't wait until I find time to actually play the game!

Saturday, November 5, 2011

Will this be our future? Deus EX: Human Revolution Trailer

It looks stunning!

Wednesday, November 2, 2011

A-Social Gaming?

Although I HATE the term 'social gaming' - since gaming in itself mostly is a social activity (either with other players or social interaction with your character in the game), I thought I'd post this well designed Infographic about 'social gaming' from Mashable, thanks to Lauren Drell.

It shows you something about the economics of social gaming and apparently some things have changed...! I told my audience yesterday that most of the time just 1% of all gamers is totally hooked on games and spends a lot of cash on in-game items, mostly 9% tries it for one time to see how it works and buys a few credits or in-game products and over 90% plays the game for free. You still need those 'free-players' however to establish a large consumer (player-) base.
This infographic however claims that over 80% of all 'social gamers' (read: gamers that play 'casual games' within 'social networks' or dedicated gameportals) spend REAL cash for VIRTUAL goods.
I found that amazing! Imagine how much money you can make selling virtual branded products in games. I know that Diesel is making MILLIONS in PlayStation Home selling virtual collection.

This graphic also says that Angry Birds have been downloaded 140 million times, but I recently read on Gamasutra that 500 million people are playing the game, so ... another reason why you shouldn't trust to much on research, data and these beautifully designed Infographics... But they give an idea what's happening on my Playground!