Friday, December 11, 2009

Transmedia Storytelling - Henry Jenkins




Check out this blog of MIT professor Henry Jenkins.

He also believes that Content is the central starting point for Digital Interactive Branding. Creative Concepts should be the Centre and (Digital) Channels should be selected that are most suitable for Connecting and Communicating with your Consumer.

I cannot help the amount of C-words... by the way ;-)

No comments:

Post a Comment