This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand.
Or visit www.brandnewplayground.com for more information about my book!
Finally a comprehensible layout of all digital interactive media. Nowadays it's hard to know what to do on the web. If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame