Monday, October 31, 2011

Missing Our Deals Will Haunt You - Little Girl TV Advert - Phones 4u

This young girl surely looks a lot like 'Alma' from the hit-game series F.E.A.R. Don't you think?

This scene REALLY freaked me out the first time I played it through...

Thursday, October 27, 2011

My presentation during Games for Brands in London today

Check out my presentation at Games 4 Brands below 

BrandNewGame @ games for brands final

This is the first version of my presentation for today.

To download a free copy of my book, please go to and spread the word! Let me know what you think through Twitter @BartHufen

Wednesday, October 26, 2011

Early-stage Startup Vetter seeks Gamification suggestions

This is a guest post from Duncan Murtagh, co-founder of Vetter. 

Vetter is a web-based Idea Management System.

Among the many requests and recommendations we've received while building out Vetter over the last two months, adding gamification has come up the most. We see the implementation of some game mechanics as simultaneously the most fun sounding and the most daunting.

Any gamification features must not make the system harder to use
Our web-app's key selling point is that unlike competitor's complicated, feature heavy, systems, ours is feature-light and you can figure out how to use it in a couple of minutes (at least that's what we reckon anyway). So we have to think very carefully about adding any feature that would require a page to explain it. We've learned this from the success of HipChat's private group chat service, which has lots of features but they don't make the system hard to use, so HipChat has managed to land loads of big clients. Our No. 1 priority is to keep Vetter a low-maintenance system for a manager in a business. 

We're here to tap the creativity of the Gamificaton & Branding readers
So far, our only adventure in gamification has been the addition of a simple leaderboard of 'Top Idea Submitters'. We're wondering if the smart people that read this blog (that's YOU!) might have suggestions for how we could use game mechanics to increase usage of Vetter? Please post your ideas in the comments below and I'll do my best to reply to all suggestions. A quick explanation of how the system work's can be found on Vetter's How it Works page.

Lastly - our own gamificaton idea - is it any good?
My co-founder Steven and I have though about creating a points systems for users, with some type of cute icon appearing beside user's names to indicate where they stand in the system. Our intitial thought was that the points system would be something like:
  • Rating an idea – 1 point
  • Submitting an idea – 3 points
  • Getting an idea through the vetting and to the boss – 5 points
  • Having an idea marked as implemented (likely after some time) by the boss – 15 points

Bart Hufen added this comment: @Duncan and @Steven please check out my presentation about Gamification at Slideshare or join me tomorrow in London at the 'Games for Brands' event.

Monday, October 24, 2011

Potential Spoilers: Harrison Ford Playing Uncharted 3 Japan

A good way to market your videogame, let the inspiration to you game play the game.

Harrison Ford is playing Uncharted 3 in Japan... it looks amazing. Curious if this brings back memories for him from Raiders of the Lost Arc, The Temple of Doom or other epic films featuring him!

Monday, October 17, 2011

Friday, October 14, 2011

A Brand New Playground to be released during 'Games for Brands' convention in London

This weekend I will be finishing my book 'A Brand New Playground'... finally - a year of hard work comes to an end... ;-)

The book will be released during the 'Games for Brands' convention in London on the 27th of October.

Also I will be handing out the Dutch version of my book ('Laat met je merk spelen') during the High Tea with our Prime Minister Mark Rutte in London in November 2011! How cool is that!?

Please feel free to download and spread the free summary of 'A Brand New Playground', which you can download HERE and let me know what you think.

I will make the full book available starting November 1st 2011 - so be sure to check out my post about that end of October!

Tuesday, October 11, 2011

Deloitte Business Simulation Game

An interesting example of a real classic 'business game' to serve the three P's: People, Planet & Profit for (in this case) TNT. Employees where challenged to think of creative solutions to help TNT expand without harming the planet.

I will try to add some slides of the pdf presentation I saw soon.

More information can be found on Deloitte's website.

Thursday, October 6, 2011

The Internet changed... an overview: 1993 vs 2011

Thanks to my dear friend Lessie Hampton a great overview of the evolution of internet comparing the current (2011) with 1993...

Created by: Online University target="_blank"

Gamification in the Toilets of Singapore Airport

After a short holiday (21 days) on Bali I finally have time to write a new posting!

It's been a very relaxing vacation, but as soon as I got back in Holland I moved offices (and home) to Amsterdam and I forgot to move my internet & Wifi connection... so that's being taken care of and hopefully I will be online again starting next weekend, thanks to T-Mobile.

Just a quick posting of what I encountered during my trip to Bali at Singapore airport.

They actually have a touch screen hanging on the bathroom where you can rate the person taking care of the toilets! How cool is that?

I think it's a great initiative and I hope that they pay a variable salary to the (wo)man in charge.

Be sure to send me your own examples of Gamification in Real life through Twitter (@BartHufen) or by email (


Tuesday, October 4, 2011


Lana del Rey understands why I need to play video games even though loving my fellow humans ;-)