Wednesday, October 28, 2009

GTA:SA Peterbuilt 379 Coca-Cola Truck Mod

If you read my previous blog post (below) ... here is the Coca-Cola Truck.... consumer generated stuff ... wow!

Grand Theft Auto San Andreas: Truck And Trailer Mods

Quite amazing: consumers generated virtual trucks (even with Heineken and Aldi advertising on them) for a modification of the game Grand Theft Auto: San Andreas. There are almost one hundred trucks in this film made by German people that just love the game and ... trucks.... wow. Games can have such a committed fan base...

Tuesday, October 27, 2009

Mobile Abilities Map

An update on all there is to know about mobility!

Sony PlayStation 3 Commercial - Kubik

And this is where we are now... Rubik's magic versus PS3 ;-)

Sony Playstation - Double Life Commercial

This clearly states why people play games! I love the kid saying '...and conquered worlds...' He's great!

Do not underestimate the power of gaming as a marketing tool!

Great Advertising is either funny and creative - or both!

I know it's classic, but I stumbled upon it and it made me laugh again, it's brilliant.

Friday, October 23, 2009

Inamo Restaurant, London - Interactive tables!

A real cool interactive table that enables you to place your order in this restaurant in London. It's basically a real big version of the iPhone! ;-)

Wednesday, October 21, 2009

In-game advertising of Puma in Wipeout Pure

An example how ingame advertising should NOT be done... Incredibly annoying, pushy, repetitive and non-creative. This is terrible.

Speedball 2 - Tournament Trailer

Great opportunities for futurebrands like Puma, Rexona or NIVEA Silver I would say!

Check for more information

Tuesday, October 20, 2009

Atari 2600 commercial - The Fly (Yars' Revenge, Asteroids, etc., 1982)

A real old and dull atari commercial - classic though. As if he is using Project Natal from Xbox!

Commodore 64 - Original Sound

This is impressive! - The translation of TV hitseries into a commadore 64 sound card ;-)

Can you guess which TV hit series I mean?

Crockett's Theme (Miami Vice)

Wednesday, October 14, 2009

Did You Know 4.0

I didn't ;-)

Video Gaming Trends

Interesting trends in the US market

Saw : The Video Game - Official Trailer [HD]

Not the best game to be expected - IGN gave it a 7,5, but for the fans of the gore-filled filmseries the game could be fun to play anyway.
It's build on the Unreal engine (how many have not ;-) and it will probably feel cool to walk around (virtually) in the most of the film settings...

Another contest... The worlds Best Ingame FPS Character!

Instead of Idols, Amerika's Next Top Model, The Greatest Dancer, The Best Ice-Skater, Musical Star or Celebrity Chef... here's the Celebrity knockout for: THE BEST FIRST PERSON SHOOTER GAMEHERO!

Have a look if you have 11 spare minutes...

Nielsen Research past 6 months Console Gaming


Nielsen video game data released today shows that Video Gamers are playing more this summer than last. Total video game console usage minutes in June 2009 went up 21% from the the previous June. The average console gamer played 768 minutes on consoles during this year’s June reporting month.

Other notable trends from June 2009 show:

* Video game consoles are not just being played by kids – just under 50% of gameplay came from adults 18+
* Teenagers 12-17 have the largest percent of play, which accounted for 25% of gaming in June
* Xbox 360 and PS2 are now neck and neck in terms of minutes played per month, yet June data shows Xbox 360 is the most active console, with the 6-month trend show Xbox 360 with the highest active users

* PlayStation consoles tend to be more gender neutral than other consoles. Xbox 360 continues to skew more male and Wii continue to skew more female.

* More Americans are playing the newer consoles. Nielsen data shows that current generation consoles, such as Xbox 360, PS3 and Wii, made up 50% of total share of minutes in June 2009, while last generation consoles, such as Xbox, PS2 and Gamecube, made up only 31% of total minutes. Use of older gaming consoles (PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.) made up the 19% balance of usage minutes for the month.

In-Game Advertising "Facts are Stubborn Things..." - Microsoft Advertising Blog - Microsoft Advertising Community

In-Game Advertising "Facts are Stubborn Things..." - Microsoft Advertising Blog - Microsoft Advertising Community

Fact #1: In-game advertising is thriving.

Industry reports indicate that in-game advertising will continue to rise with research from Screen Digest estimating the global in-game advertising market will reach $1 billion by 2014.

Fact #2: Gaming connects brands to valuable audiences.

Gaming is one of the fastest growing global entertainment forms and marketers recognize the unique opportunities it presents to reach the holy grail of advertising - the elusive male 18-34 demographic who spend less time watching TV and more time playing video games.

Fact #3: In-game advertising works.

Research in North America indicates that in-game advertising is a highly successful medium for brands. Since 2006 Interpret Research and Nielsen Research have conducted over 80 studies across more than 30 clients' campaigns in 15 different industries on the Massive network. Using the data collected from this research we've created in-game advertising norms on brand recommendations and recall. We've continuously seen positive trends on these norms and 2009 is no different:

* Average brand recommendation lift scores are currently 29% ahead of the 2008 norms.
* 72% of gamers recall seeing ads for brands in-game - a 20% increase in average ad recall from a year ago.
* 65% of gamers agree that in-game ads stand out more compared to other forms of advertising (online, print, TV), an 18% increase from 2008.

Fact #4: In-game advertising is measurable, inexpensive and easy to do.

As with other forms of digital advertising, in-game key metrics available to advertisers include reach and impressions, time and duration of exposure, day part and geography. For the second consecutive year, ad impression processing and reporting across the Massive network has been accredited by Interactive Media Services Group Ltd. Massive was the first in-game advertising network to undergo a third party audit process and we remain focused on responding to market needs for more accountability. The industry is focused on driving the development of standards in collaboration with the IAB Games Committee to drive this progress and have just released In-Game Advertising Measurement Guidelines.

Fact #5: Gamers like it.

In order for an ad to be incorporated into a game, the ad needs to enhance the entertainment value of the overall game experience, never detract from game play, and add realism to the game - meaning, ads in games are integrated in locations where one would expect to see ads in real life. Our process of integrating ads is done with gamer satisfaction being the most important criteria, and Massive makes sure that every new in-game ad goes thru extensive testing with gamers prior to placement.

Tuesday, October 13, 2009

Playstation Home Diesel Clothes

Check out the latest collection of Diesel clothes available in PlayStation 3's virtual world Home - Really cool.

Prices vary between 0 and 1,5 euro's.

This video is consumer generated - just so you know...

Grand Theft Auto Coca-Cola commercial HQ

Very funny adaptation of the Grand Theft Auto game environment into a commercial. I am not sure whether Rockstar / 2K Games knew about this upfront though...

Another Perfect World - 30 minutes Preview

An interesting documentary about virtual worlds and MMO's (massive multiplayer online games)

Monday, October 12, 2009

All Your Base Are Belong To Us

A legendary viral message spread over the internet in 2000... someone set us up the bomb - SURRENDER - ALL YOUR BASES ARE BELONG TO US!

An Asian game full with hilarious misspellings... Enjoy!

Wednesday, October 7, 2009 - App Store Surpasses 2 Billion Downloads, Games Largest Category - App Store Surpasses 2 Billion Downloads, Games Largest Category

Apple's App Store surpassed the 2 billion download mark, the company announced Monday, as the total number of available apps exceeded the 85,000 mark.

The App Store reached that milestone just over a year after its launch. Apple CEO Steve Jobs said that the download figure includes "half a billion apps this quarter alone," indicating continuing acceleration of App Store adoption.

The App Store is a digital download service provided by Apple, usable with the iPhone and iPod Touch platforms. Apple's handheld devices have become a hotbed for game developers both large and small – out of the 85,000 available apps, about 16,000 are games, according to a report by mobile tracking firm Mobclix (spotted by VentureBeat).

That makes games the largest category on the App Store. The category with the second-highest number of apps is Entertainment with around 13,000 items. Other categories, from large to small, include books, utilities, travel, education, lifestyle, and reference.

Market Key and Interpret are holding webinars on Ingame Advertising - Don't miss them!

Subscribe and follow future webinars by clicking on this link MarketKey

Thursday, October 1, 2009

IAB defines ingame advertising guidelines

The IAB has defnined guidelines for ingame advertising together with partners like Google, Microsoft and Sony PlayStation.

The guidelines can be downloaded here at the bottom of the page.