Tuesday, December 22, 2009

Mobile Advertising 2020 Vision from Ogilvy and Acision

Basically they apparently share my vision that in the future all media merge. The central concept is used to create 'content' that reaches out to consumers through certain channels in a specific context... More to read HERE:

http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf

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