This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Tuesday, April 21, 2009
Definition of the word: GAME
Hi there,
after many interviews with - amongst others - Microsoft, Nintendo and Sony PlayStation, I would like to try and form a definition of the word 'Game' as used in my upcoming book about Gaming & Branding.
Please feel free to argue and discuss this with me as I feel this will enrich the definition.
Game: a non productive, digital, interactive software program with clear goals, rules and dynamic content or plot development. Played voluntary on hardware like a pc, console, TV or handheld device.
Please share your feedback.
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