Chevrolet understands how to claim a certain context! They have outsmarted competition by providing an app that Superbowl fans can use while watching the games with friends in their homes (or the stadium for all I care). People can play mini-games (quiz questions about teams and polls from the past), watch commercials and win prizes of all participating brands like Motorola and Bridgestone.
Millions of people will be using Twitter as a match progresses so if the app ties into 'sharing' stuff like 'Touchdown' or 'That tackle was a fail' or stuff like that they can be sure to reach a large audience around the Superbowl!
You can download the app at the iTunes store or on their website: www.chevy.com/gametime
So I guess now it's... Game Time!
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