Check out this presentation bij PSFK - some really nice and creative cases even some that help to make the world a little better like my trash can run for which I am still looking for sponsors!
This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
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