Wipeout preload advertising gone wrong...

Here's a typical example of how ingame advertising can go wrong and even more importantly - how the online generation reacts to this misstep.

Wipe Out HD features ingame advertisement of some US bank (seems non relevant to me within the world of a futuristic racegame). During the loading time of a level the commercial features and apparently an individual (consumer) was curious whether the loading time would be faster or slower with or without commercial... surprisingly the loading time was longer... check the video and read the reactions on Youtube.

http://www.youtube.com/watch?v=kX4f9zts6JM