My book hits the TOP 10 Management books by Kluwer

I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010.

Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 ;-)

This is the link to the English part of the website for my book (A Brand New Playground).

The book will unveil the latest insights in digital consumer behaviour, provides an overview of the games industry in the past 30 years, provides about 30 case studies categorized in product-, price-, place-(innovative distribution and micro-transactions), personnel and promotion-related objectives and presents three models how games can be used in the field of brand management and marketing.

 I hope you will enjoy it!

Moleskin-mini short film

What are your plans for 2011? Use your moleskin agenda to plan your future!

A very cool stop-motion film by Rogier Wieland

How to Unlock Your World With Foursquare

Especially for people that don't know what FourSquare is and what potential it has for retail brands (since it is location based) - check it out!

It's an ideal tool to increase footfall / traffic flow to your resellers (for brands) or stores.

You can give people random acts of kindness for checking in to that specific store and be remarkable!

Give give give and let the crowd spread the word instead of take take take and buy mediaspace to advertise a lie that no consumer will believe!

For more information contact Bart at BrandNewGame!

We will help you and give give give cool concepts that help to achieve your marketing objectives!

3D Lightboxes

impressive if you learn how this technique comes to live. The result looks cool, but once you hear 'how it's made' ... respect!


Making Future Magic: iPad light painting from Dentsu London on Vimeo.

More information about Berg and Dentse London is to be found here:

http://www.dentsulondon.com/blog/2010/09/14/light-painting/

Angry Birds Peace Treaty

the video is not THAT funny, but watched by over 2 million people and since it's about a game that has been played by more than 40 million people* - I thought I'd share it...

* 12 million played the full version and 30 million the light version.

Rymdreglage - 8-bit trip

Real cool video with some good old 8-Bit music!

Bravo!

Trends 2011: The young generation - a historical overview!

My conclusion of this great video is that:

1. Young generations never change in behavior
2. We all want to make a difference
3. We still want to be individuals that belong to groups (which is a paradox ;-)
4. Nowadays we have unlimited options to claim 5 seconds of fame and leave a digital footprint
5. We want to share with our friends, relatives and connections what we do, when, where and how


We All Want to Be Young from box1824 on Vimeo.

The movie "We All Want to Be Young" is the outcome of several studies developed by BOX1824 in the past 5 years. BOX1824 is a Brazilian research company specialized in behavioral sciences and consumer trends.

This movie has an open license by Creative Commons.

Written and directed by Lena Maciel, Lucas Liedke and Rony Rodrigues.

Thanks:
Zeppelin Films

box1824.com.br

Games for Internal Branding: Microsoft Silver Line Society ARG

Microsoft used an Alternate Reality Game to encourage players (employees) to increase cooperative working. The puzzles had to be solved by working together before the 7th of december....

The strength of the execution lies in the fact that both virtual- and real-world elements have to be combined to achieve all goals... check the films to learn more!

Service in the Industry is not a Product Feature but a Business Model

This presentation show you how services can be sold as product-add-ons. Just like in my book it describes opportunities to sell services as product+ or upgraded products. Like a game with 5 extra levels (this was done during the presell period of the game R.U.S.E. for instance)...

Service in the Industry is not a Product Feature but a Business Model

View more presentations from Ouke Arts.

Festival of Games

Games Anywhere:
How platforms, business and media are changing the way people play 
In two years' time more iOS games have been released than the total of all console games since 1980 - in fact, twice as many, with four times the number of Flash games on game portals, while games are entering the television and physical spaces too. 
Entitled "Games Anywhere" the 2011 Festival of Games event will be all about how the eruption of games in every sector of the consumer market has interacted the videogames business. The two-day Conference on April 28-29 will have a strong focus on convergence and transmedia, with the first speakers set to be announced shortly.

The games industry has been developing very rapidly over the last ten years, becoming one of the key dominant forces in entertainment. But with the introduction of social media and smartphones, plus the increasing penetration of high-speed broadband, games have expanded into new areas. From internet portals to television and from advertising to movies, the traditional console gamer is no longer the leading influencer of the industry.

Publishing and distribution take place across new channels, with new market players taking lead roles - but in this ever-changing landscape, it's still - even more so - all about games. "Since our inception in 2005 we have seen the industry shift from being publisher-driven to being consumer-driven," said Seth van der Meer, chairman of the Festival of Games. "This development has paved the way for online publishers, indie developers and transmedia developers to become the new and daring kids on the block."

This explosion of games into all areas of entertainment has created a host of new business models, new marketing methods and a changing view on publishing, distribution and retail. The Festival of Games will give you an insight into how you - as a director or marketeer - can leverage your success based on the examples of your peers. Industry leaders and seasoned entrepreneurs will share their stories, helping you to make the right decisions and to get the optimum return on investment.

Two days filled with discussions, lectures, keynotes and panels are the backbone of the 6th Festival of Games on April 28-29, 2011. A wide range of topics will be covered by thought-leaders from the international games industry. Speeches from industry icons that defined the present industry environment are combined with sessions from front-runners that will shape the future of the industry.

"The Games Anywhere theme really does tie into so many of the crucial aspects of development and business that our industry is facing, both now and into the future," said Phil Elliott, publisher at GamesIndustry.biz. "For anybody that wants to understand how to tackle one of the fastest-moving sectors there is, heading to the Festival of Games will be vital."

Expect sessions in the disciplines of Business and Finance, Marketing and Strategy, Art, Design and Production and Technology aimed at improving your day-to-day business. Once again, the Conference will be a gathering place for anyone who wants to make profit with digital games: The games industry executives will blend with influencers from TV, Broadcasting, Media, Telecoms, Investment, and Social Networks.

THE FESTIVAL OF GAMES
The Festival of Games takes place on April 28-29, 2011, at the Jaarbeurs in Utrecht (the Netherlands). The 2010 event attracted over 2000 visitors, with 180 companies from 25 countries.

The Festival of Games is the most effective games industry event, that combines a conference, an international matchmaking event, called Pitch & Match, a business Expo for trade visitors, and the largest games industry Career Fair of Europe. The Conference in 2011 is powered by GamesIndustry.biz.

The Festival of Games is organized by the NLGD Foundation and is made possible by the Dutch ministry of Economic Affairs, the province of Utrecht and the city of Utrecht.

See www.festivalofgames.org for more details.