Fiat uses game mechanics to reduce CO2 emission

Did you see the Fiat Ecodrive system?

It's real cool!

Check the video to see how it works!

There is even a 'EcoVille' (comparable to Farmville in a way ;-) where the top 500 eco-friendly drivers are listed! You can compare your results to friends, your country and even the world!

This is a FANTASTIC example how we can all try to save our planet using playful solutions!

Long live the Gamification of Society!




More examples are featured in my book 'A Brand New Playground'.

You can download the free summary HERE

OK Go - This Too Shall Pass - Rube Goldberg Machine version - Official

This video is awesome! Shot in one take, check the Ted Talk by Adam Sadowsky - I tweeted it on Twitter.

SORRY! - Less posts than usual...

Just wanted to apologize for a second for not posting so many new articles lately.

We are happy to say that we're awfully busy with some great projects for some of our clients.

I am still busy posting interesting news, research and opinions on Twitter, so please feel free to follow my tweets @BartHufen

Topics I tweet about are #gamification #gamevertising #brandnewplayground (my upcoming book)  #gameresearch and more...

Hopefully we will have more time towards beginning of may - so stay tuned!

Games for Training purposes for a BIG Bank [Dutch only: Sorry]§

In this presentation Dick Krikke answers three short answers about the games that IJsfontein developed for ABN AMRO bank. I was personally involved in the analyses for the first game (The Retail Game).

It explains the why, how and success in three strong statements.

Drie vragen aan Dick Krikke van ABN AMRO

View more presentations from IJsfontein.

Leisure Suit Larry Land of the Lounge Lizards-Trailer (1987)

The founding father of this incredible PC game will be at the Festival of Games in Utrecht upcoming May 2011... I will always remember: "Tie robe to balcony, take pills" as the ultimate command to see the ultimate event.... which was censored.... and if you did not use the condoms... you died of a disease... hahaha.

The 'BrandNewGame' Farm on Foursquare

This is our Location on Foursquare... (hence as well in real life) be sure to drop by upcoming Friday. The founder will turn 37... pffff.... that's just old! ;-)

Fun is the Future: Mastering Gamification

I didn't watch it myself yet, but thought I'd post it quickly before the weekend. It should be good - a lot of Tweets on Twitter @Gabe Zichermann

Tony Robbins: Why we do what we do, and how we can do it better

Totally off-topic, but a colleague of mine recommended me this video from Anthony Robbins on TED Talks. It's about motivation and emotion.

TEDxSanDiego - Simon Sinek - Restoring the Human in Humanity

TED Talks - Simon Sinek about human behavior and shared values and ... trust.

We trust our community people more than a resume, except on a professional playground...

Interesting stuff for change management and culture projects in organizations, a project I am involved in currently, but - unfortunately - am not free to talk about as of yet.

In my experience, it all starts with describing a sound VISION on the future...

You can describe a good Vision, or Mission in words like: Purpose, A goal or Objective. One of the essential variables of a good game...

This is what I wrote earlier in my Slideshare presentation about 'Brand Positioning Strategy'.

Piano stairs - TheFunTheory.com - Rolighetsteorin.se

A cool way to motivate people to take the stairs more often... and - once more - as you can see: PLAY WORKS! It can actually change human behavior in so many ways as I have tried to show you on this weblog the past two years. Wether it be advisors at a bank, consumers to buy stuff or a whole logistic chain to be convinced that working together improves their business...

I actually did a concept like this stairs with students from HkU (School of Arts in Hillywood) where I helped them to record the sounds of a stairs that sounded like walking through a puddle of water. The installation was displayed in a museum in 2010.