It shows you something about the economics of social gaming and apparently some things have changed...! I told my audience yesterday that most of the time just 1% of all gamers is totally hooked on games and spends a lot of cash on in-game items, mostly 9% tries it for one time to see how it works and buys a few credits or in-game products and over 90% plays the game for free. You still need those 'free-players' however to establish a large consumer (player-) base.
This infographic however claims that over 80% of all 'social gamers' (read: gamers that play 'casual games' within 'social networks' or dedicated gameportals) spend REAL cash for VIRTUAL goods.
I found that amazing! Imagine how much money you can make selling virtual branded products in games. I know that Diesel is making MILLIONS in PlayStation Home selling virtual collection.