This is what we should do in The Netherlands as well instead of placing more 'speed cameras' - REWARD people for not-driving too fast. A positive motivation works much better than negative conditioning and restrictions...
Check out more cool examples at www.thefuntheory.com
I wish Ceder Rapids, Iowa would do this. They are raking in the money with their speed camera and I understand that it is a private company installs them and gets a big percent of the proceeds.
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