Wednesday, June 29, 2011
Great presentation on Gamification - it's not lipstick on a pig...
Skip the short intro, and jump to Chief Scientist JP Rangaswami from Salesforce.com
It really starts getting interesting after 20 minutes when he starts talking about the 4 drivers people have:
And the way he sees these elements in game genres, divided in hearts, spades, diamonds and clubs.
I can see the following comparisons based on our most essential drivers:
1. Acquire (greed: posses, collect, own, badges)
2. Defend (need for safety: a roof over our heads, safety, clothing, protection, food, etc.)
3. Bond (social, sharing, relations, interaction, CRM, Cooperative gameplay, teams, network)
4. Learn (skills, competences, knowledge, developing personality, rewards, level-up, XP, progress, etc.)
A lot of inspiration for my next book and a job I am currently working on! ;-)