This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Monday, February 14, 2011
PlayStation sold 150 million PS2's
Sony Computer Entertainment just announced it sold 150 million PlayStation 2's since the release in March 2000. I still remember this milestone event because I worked for Atari in those days as a product manager and we gave away 5 PlayStations to promote Reflections Driver 2!
The PlayStation 2 could play DVD (where the PlayStation 3 can play Blue Ray) and could even be operated by a USB-mouse and keyboard - handy for Unreal Tournament which came out later that year.
Meanwhile, the past 10 years an impressive 10.000 titles came out for PlayStation 2 and they introduced the Eye-Toy in 2003 - which must have inspired Nintendo for the Wii-control system.
In total, 1,5 Billion games have been sold up to now... that's 10 games on average per PlayStation 2 and 1 game a year per console.
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