This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Monday, February 21, 2011
Google One Pass
A new service by Google - soon available for publishers of books, blogs and other digital text-content. Google only asks for 10% of the revenues/profit, which is less than Apple that claims 30% of the revenues/profit. Amazing that publishers seem unable to launch a business-model themselves... collaboration is the key-word in the digital era. Start connecting and create a bigger pie so all parties benefit from growth when maintaining an equal piece of the market-pie instead of competing and trying to gain market share... Maybe they should start reading the Blue Ocean Strategy?
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