This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand.
Or visit www.brandnewplayground.com for more information about my book!
Saturday, November 27, 2010
Swedish Army uses digital interactive media
A very effective combination of real-life and digital tools to assess and select new recruits for the army.
The video is quite self-explenatory, except for the Swedish intro... ;-)