Tuesday, May 17, 2011
Nissan uses game (Grand Turismo) to find talent for their Raceteam!
Two young lads (Thomas and Edwin) won the Dutch challenge on the Roosendaal circuit last week and will therefore take part in the European final on Silverstone! How is that for turning virtual experience into real-life action!?
I think Nissan does a great job to promote their brand amongst 90.000 young and eager car lovers and will definitely benefit from this excellent brand promotion!
There were six regions in total, amongst them were: Germany & Austria, France & Switzerland, Great Britain & Ireland, Spain & Portugal and Italy & The Netherlands. Each territory supplies two contestants so a dozen in total (which is 12 people in Holland ;-) will drive the ultimate drive on Silverstone in June!