This is a great example of a 'visually adapted' game in the sense that they used existing mechanics (Pool billiard), but use different (bigger) variables, the balls!
It is played in bars and facilitated by Budweiser. A great example of gamification to promote your brand and be remarkable! This could also be an excellent example for Amstel beer in The Netherlands!
Check out the video - it's only 2 minutes of fun!
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