This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand.
Or visit www.brandnewplayground.com for more information about my book!
Since the Kinect camera is on the market, consumers are creating all kinds of cool applications to use the 3D Camera. This genius programmed a computer generated image of the room he is in... and he can actually look around, zoom in and more... nice!
I am looking forward to new innovations that will (actually) improve our lives and especially the lives of handicapped and elderly people...
Today my dear client Air Cargo Netherlands (Aniek) and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague (Den Haag ;-).
IJsfontein GameWise, Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e-learning elements in a series of three stunning games of which the first is soon to be released.
It all started end 2009 when Air Cargo Netherlands, Schiphol airport and the Dutch Customs approached IJsfontein GameWise with the question how a game could support their goals.
We sat down with them and decided to go into an 'analyse-fase' to determine if - and if so - how games could help to achieve their goals. Soon we discovered that this would be a really cool project and we have been working on it the past year, doing interviews with all the stakeholders within the logistic chain surrounding Schiphol. After the interviews BrandNewGame developed the first ideas which gameconcepts could be effective for their specific needs. IJsfontein is nearly finished developing the first game and I am very proud to have been working with them on this FANTASTIC project!
The presentation below will explain more about their specific situation and will give you insights how games can be used to achieve marketing goals.
I know this weblog is not yet the next Wired.com but I am very proud to announce that I currently have 400 unique monthly visitors according to Google Analytics with a refuge-percentage of only 10%
This means that people that come to my weblog are actually reading the content and got there because they wanted to (instead of getting there by accident).
So a BIG THANK YOU to all my 4.800 readers in the past year.
I hope my postings have been inspiring, helpful and fun.
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Yesterday I visited 'Game in the City' in Amersfoort (The Netherlands). I held a short presentation in the morning how games can be used as a marketing tool and after my presentation there where three case presentations by Flavour, Real & Soepel and Achtung!
During the day there where various presentations about games, serious games (I hate that term), social games (that one as well) and a lot of companies presentation their cool innovative products.
In the evening there was a dinner organized by Control-Online (sponsored by ABN AMRO) when the Dutch Game Awards were presented.
Little Chicken won the prize for best advergame. I also described this case in my book. It's really a fantastic gameconcept and well executed.
Below you will find another short impression of the award ceremony.
An incredible original game by students from Breda (The Netherlands) during Game in the City in Amersfoort. My best friend and collegue from Spilgames played the game while I was filming and impersonating Yoda...
Loads of opportunity for ingame advertising and branded content here!
A Stunning 250.000 people visited the Doritos UK website in 2009. The goal for consumers (within the game) was to find out the new name for a Doritos flavor.
Check out this video to learn more about the 'investigator-game' that Upset Media developed for Doritos.
Nearly 1/4 million visitors to doritos.co.uk (already ahead of target)
- 25% visitors logging on via Facebook Connect
- Hundreds of tweets and Twitter hotspot 27th July
- Blog mentions - over 200 (ref: Google Blog Search)
- Almost 58,000 Facebook fans
- Average dwell time reaching almost 8 minutes (ref: Google Analytics)
- Over 56,000 views of the trailer from 141 countries (ref: Go Viral)
- Sales figures for Doritos at +23% (Source: Nielsen)
If you have an hour of spare time - this Google talks presentation will teach you the potential how games can help to achieve serious business goals! It will really give you decent insights!
Waanzinnig sterke online documentaire over veilig bankieren, fishing, malware etc. Zelfs ik hoorde nog wat dingen die ik niet wist! Knap gedaan door XXS!
A perfect example how a brand can benefit from games. In this case, Red Bull decided to develop a virtual Formula 1 car to push boundaries of product innovation in design and speed (or design of speed). The virtual car is a co-production of Red Bull racing and Polyphony Digital, the makers of Gran Turismo 5.
A picture of the X1 car:
Product innovation and Promotion are just two out of the five P's of the marketing mix that benefit from this concept. Red Bull could even make money if they offer the car as DLC (Downloadable Content) for PlayStation 3. This way the investment would be earned back! In that way the P for Place (distribution) also benefits from a great concept!
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