Check out this SlideShare Presentation about gaming, market data, social behavior, mobile 3G usage and more...
This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Tuesday, August 31, 2010
Mihaly Csikszentmihalyi: Creativity, fulfillment and flow
Game flow theory explained by the master himself...
Monday, August 30, 2010
Apology by LÉGO® - Humour - Excuses de LÉGO
There was a complaint by a French guy about hurting his feet every time he walked in his childs room at night and he represented 347.000 parents in France (LEGO Fans as well).
In this short film, LEGO responded and apoligizes in a very funny way.
This is how brands should use social media (Youtube / Facebook).
Great!
Thursday, August 26, 2010
Philips Cinema - Parallel Lines - Official Trailer
Cool contest by Philips Parallel Lines. Five directors from the Ridley Scott school made five different shortfilms from a few lines of dialogue only. Now they asked consumers to create a film with the same briefing... check the channel on Youtube to watch the results...
Wednesday, August 18, 2010
Wednesday, August 11, 2010
Friday, August 6, 2010
Thursday, August 5, 2010
Building the Marketing Plan: A Blueprint for Start-ups
Quite an extensive presentation how to build a marketing plan, but perhaps interesting for startup gamecompanies...
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