Mindshare Netherlands - Het Wereldwijde Media Netwerk - OLA Waterspelen (Dutch video - sorry). An impressive case by Ola. The waterolympics. Where children could compete in reallife playing various games in and around water to promote the non-fat icecreams by Unilever. Great results as well and great brand engagement if you ask me! I would love to give advice how you can translate this experience into an online portal of minigames inspired by this real life (yearly?) event.
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