Friday, May 1, 2009

Games market to boost up to 70 Billion in 2012!

PriceWaterhouseCoopers have announced that the total revenues in games hardware and software will be nearly 70 Billion in 2012. It is still the fastest growing industry with growth rates of mostly double digits.

The average growth rate of the video games market is 10% per year. Currently the total revenues of games & hardware is larger that the music and DVD industry combined.

It is to be expected that the mediaspend of ingame advertising will grow up to 2 Billion in 2012.

Ingame advertising will bring great opportunities for great brands like Coca-Cola, Mars, McDonalds and other world leading brands and global potentials.

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