This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand.
Or visit www.brandnewplayground.com for more information about my book!
Interesting to see that 8 out of the top 10 downloads in the Apple store are games. Also when you bear in mind that the Nokia N-Gage was a giant failure some 5 years ago… Does this mean momentum is more important than we think?