Thursday, April 28, 2011

Stunning research about iPad usage

Information (the numbers) taken from website Advertising Age:

Research done by Ipsos shows that over 50% of parents let children play games on their iPad that are not really suitable for them. I've been hearing this around my social network as well, but is that really a bad thing? I remember I was playing cops and robbers even before I had seen Miami Vice. Shooting people with fake-revolvers was fun. Can't we compare playing shooter or aggressive games with playing in real-life? If you look at what Tom & Jerry did to each other you might wonder if those animation series should be rated 18+ or 'Adult-only'... for some reason, no one seems to care....until it comes to games...?


By the Numbers

  • 18% of parents will let their tween boys aged 9-12 play video games rated adult only, and 36% will let them play games rated mature, provided a parent is playing too.
  • 20% of parents will let children 6-12 go with them to R rated movies.
  • 23% of children 6-12 regularly visit social networking sites and 41% of kids 11-12 do so, though membership in the sites is supposed to be limited to 13 and up.
  • By age 11, half of kids have cellphones. Half of the time it's the parents' idea.
  • Kids in the household are huge drivers of iPad penetration. 10% of households with children under 13 now have iPads, vs. only 3% in households without children 6-12.
  • 35% of households with children 6-12 plan to purchase some brand of tablet computer in the next year.
  • Over half of parents say their children should be able to go online on their own by age 6.

Read the full article at Advertising Age


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