Game for iPhone and iPad to promote the new Gorillaz album. Basically the cool characters always looked like game heroes, so no surprise there. The only thing I don't get is why we can't play with the music?
Why not use your multitrack and facilitate consumers to create remixes bases on the beats, basslines, chords and vocals!?
Why don't you use the brandessence of what you are? A cool innovative brand.
My associations with this band are merely graffiti, art, urban style... and not a hang-gliding guy that shoots on flying targets above the sea....?